Otterly.AI is a self-serve tracker with published prices from $29 a month, built for teams that read the data and judge their own fixes. Bluefish is a sales-led enterprise platform that ties dated tactics to metric movement and adds a managed strategy team. DeepSmith is a strong alternative when you also want the fixes written: Opportunity Agents attach the data point to every idea, the Writer produces the article, and tracking shows the trend afterward, all on one self-serve plan.
If you changed a page last month and your brand showed up more in AI answers this month, you still don't know whether the change did it. Answers move around on their own, so the real decision in Otterly.AI vs Bluefish is who does the work of separating a fix from the noise. Otterly.AI gives you daily data and exports. Bluefish builds the comparison into the product and staffs people to run it. DeepSmith covers the part neither one documents, which is producing the content fix and then tracking what happens to it.
Otterly.AI vs Bluefish: the short answer
- Choose DeepSmith if you want one self-serve platform that tracks AI answers, tells you what to write with the evidence attached, produces the article and publishes it, starting at $99 a month with a 7-day free trial.
- Choose Otterly.AI if you want published pricing from $29 a month, a no-card 7-day trial, and API, MCP and Looker Studio access from the $189 Standard plan so your own team can judge what worked.
- Choose Bluefish if you are a large enterprise brand that wants attribution built in, a managed strategy team and coverage of Amazon's shopping assistants, and you are fine buying through a demo with no public price.
| DeepSmith | Otterly.AI | Bluefish | |
|---|---|---|---|
| Entry price (monthly) | $99/mo (Pro) | $29/mo (Lite) | Not published |
| Annual price (per month) | $80/mo | $25/mo | Not published |
| Tracked prompts at entry tier | 50 | 15 | Not published |
| Engines at entry tier | 1 (ChatGPT) | 4 | Not published |
| Most engines on any plan | 10 (Enterprise) | 7 (3 are paid add-ons) | 10+ claimed, not itemized |
| Free trial | Yes, 7 days | Yes, 7 days, no card | No, demo only |
| Citation tracking | Yes | Yes | Yes |
| Attributes visits or conversions from AI engines | - | Yes, visits only | Partial |
| Writes full articles | Yes | Not listed | No |
| Publishes to a CMS | Yes | Not listed | Not listed |
| Grounds output in brand context | Yes | Not listed | Yes |
| Public API | Yes, read-only | Yes, Standard and above | Partial |
| SOC 2 | Yes | Not listed | Yes, vendor badge |
| Review rating | 4.8/5 on G2 | 4.7/5 on G2 | Not rated on G2 |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Otterly.AI
Otterly.AI is a self-serve AI search monitoring tool from OtterlyAI GmbH, an Austrian company that launched the product in October 2024. It runs your tracked prompts daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and sells Google AI Mode, Gemini and Claude as add-ons. Each answer is scored for mentions, citations, position, sentiment and share of voice against competitors, and audits and ranked recommendations sit next to the tracking.
It is built for small and mid-sized marketing and SEO teams and for agencies, with unlimited seats on every plan. The standout is the low published entry price, $29 a month for Lite, along with raw answers you can export as CSV or JSON and a public API, MCP server and Looker Studio connector from Standard.
The limits show up in the packaging. Lite allows 15 prompts and the next plan is $189 a month, the three extra engines cost more, and the security page cites only its AWS host's SOC 2 rather than a report of its own. Otterly.AI documents no article writing or CMS publishing. On G2 it shows 4.7/5 from 54 reviews, and 4.8/5 from 42 reviews on a separate listing, checked in September 2026. Reviewers praise the easy setup and responsive support, and ask for more flexible filters and deeper history.
Bluefish
Bluefish is Bluefish Labs, a New York company founded in 2024 that reports $68 million in total funding after a $43 million Series B in April 2026. It describes itself as an agentic marketing platform for Fortune 500 brands and sells three suites. AI Monitoring covers visibility, sentiment, citations and an accuracy check against a Brand Vault of your first-party facts. AI Optimization generates page-level tactics through Agentic Campaigns. AI Data adds Collections and attribution.
It is built for large brands with several marketing teams, and for the agencies that serve them. The standout is attribution that ties a dated tactic to the metric it moved, backed by a managed strategy and analyst team. The site says 77% to 85% of customers use those services, and it names customers such as Adidas, American Express and LVMH.
The limits are access and proof. There is no public price, no self-serve signup and no free trial, so every evaluation starts with a demo. Its API and integrations are mentioned but not documented, and the site says "Bluefish provides the direction. You stay the author," so it does not write the content. The G2 listing had no reviews on September 30, 2026, which leaves no independent user feedback to read.
DeepSmith: the alternative that tracks and writes
Both tools end at the recommendation. Otterly.AI ranks actions and grades pages, and Bluefish generates tactics and briefs, and neither one documents writing or publishing the article that carries the fix. Your team still drafts, edits and publishes it, then waits to see what the numbers do.
DeepSmith is one platform for AI search analytics and content production. The AEO module tracks mention rate, citation rate, share of voice and sentiment across engines, reports which of your own pages AI cites, and shows which competitor pages win the citations you want. Opportunity Agents read that data and return content ideas, and each idea carries the specific data point that justifies it. That lets a marketer defend the backlog instead of guessing at it.
From there the Writer turns a planned idea into a finished article, researched, linked internally and externally, with a cover image and publish-ready metadata, grounded in your Deep IQ brand context. Autowrite can run that on a schedule with nobody in the app, and Produced Content publishes straight to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks. Afterward the same tracking shows the mention and citation trend, and the Pages view lists which pages AI now cites and which prompts drive those citations.
Work and evidence end up on one self-serve plan. Pro is $99 a month, Grow is $199 and Scale is $399, with 20, 40 and 90 articles a month, and there is a 7-day free trial with no long-term contract. For teams that do their own analysis, a read-only REST API and a 23-tool MCP server expose the visibility data, and reads spend no credits. DeepSmith is rated 4.8/5 on G2 and is SOC 2, GDPR and ISO certified.
Otterly.AI vs Bluefish measuring what worked
Bluefish is the only one of the two that builds the cause-and-effect comparison into the product, and Otterly.AI gives you the data to build it yourself.
Bluefish says every KPI starts from a static prompt baseline, so that the effect of your marketing can be separated from model drift. Its AI Data suite records each tactic with a milestone marker, groups URLs into Collections that are scored as one signal, and tracks whether a lift holds or fades. That answers the question in the title directly, though the published proof is thinner than the feature. The published case studies hide the customer's name, one headline says 4x citations while its own narrative describes a tripling, and the results are movements in Bluefish's own Influence Rank, not sales. The Forrester ROI figures come from a study Bluefish commissioned, built on six interviews and a modeled composite company, so they are projections.
Otterly.AI tracks each prompt daily, stores the answers, and reports Top Winners and Losers across cited URLs. Agent Analytics separates AI-referred human visits from bot fetches, for visits only and not conversions. Its record describes no feature that logs a change and ties it to a metric, so the before and after comparison happens in your exports, the API or Looker Studio. AI answers can differ between runs, so a single good week proves very little. Checking the same prompts across several weeks is the safer way to read it, whichever tool you use.
What DeepSmith does: DeepSmith's plans don't include tactic-level attribution. What it gives you is the work and the evidence in one place. Every idea from an Opportunity Agent names the data point behind it, and the Pages view shows each page's citations and the prompts driving them, so you can read the trend for a page you wrote against the gap that justified writing it. For the revenue side, the guide to attributing pipeline to AI citations covers what you can and can't claim.
Tracking depth and data access
Otterly.AI wins on documented depth and published access, and Bluefish may match it in places the public pages don't show.
Otterly.AI documents a lot. It has a prompt research tool, daily tracking, mention coverage, average position, sentiment, share of voice, and citations at domain and URL level, plus tracking in 70+ countries. Query Fan-Out is only partial, since it shows queries engines may generate rather than ones captured from your tracked answers. The vendor says it submits prompts to consumer-facing AI sites rather than model APIs, with Claude as the exception. ChatGPT Ads reporting has been paused since September 16, 2026, even though the pricing page still lists it.
Bluefish describes a static prompt set tracked daily across 10+ models, with visibility and share of voice broken out by the customer personas you define, citations traced to the URL, and an AI Accuracy check against the Brand Vault. The gaps are in what it doesn't publish. Prompt limits, answer history, country coverage and whether answers come from model APIs or consumer interfaces are all unstated.
What DeepSmith does: DeepSmith reports Mention Rate, Citation Rate, Share of Voice, Sentiment and Visibility Trend, with per-prompt rates and full answer history. Competitor citations show who wins, on which exact pages and on which platform. Discover Prompts builds a starter set from your product, persona and buyer-stage context, and the read-only API runs at 120 requests per minute per workspace. Teams that want their own reporting can see how that compares in the roundup of AEO tools with an open API.
Engine coverage
Otterly.AI covers more engines at a price you can read, and Bluefish covers Amazon's shopping assistants.
Every Otterly.AI plan includes ChatGPT, Google AI Overviews, Perplexity and Copilot. Google AI Mode and Gemini cost $9, $59 or $149 a month each on Lite, Standard and Premium, and Claude costs $29, $109 or $439. Covering all seven engines on Standard adds $227 a month. Grok, Meta AI and DeepSeek are not offered.
Bluefish names ChatGPT, Gemini, Perplexity and Google AI Overviews on all plans, plus Claude, Amazon Rufus and Alexa for Shopping, which existing customers request through support. It claims 10+ models but doesn't list them, and Google AI Mode and Meta AI coverage is unconfirmed. Plan structure is not public, so you can't tell which engines a given contract includes.
What DeepSmith does: DeepSmith covers ten named engines, ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek. Coverage grows by plan, from ChatGPT on Pro to Perplexity on Grow, Gemini on Scale and all ten on Enterprise.
Pricing and value
In a Bluefish vs Otterly.AI comparison the price gap is the first thing you notice, and Otterly.AI wins this axis because it is the only one of the two with prices you can read.
Otterly.AI charges $29 a month for Lite ($25 billed annually), $189 for Standard ($160) and $489 for Premium ($422), with Enterprise quoted from 1,000 prompts. Seats are unlimited on every plan, and 100 extra prompts cost $99 a month on Standard and Premium. The free trial lasts 7 days and needs no card, although some older pages still say 14. Paid fees are generally nonrefundable under the formal terms, and annual billing is upfront.
Bluefish publishes no price, no plan grid and no allowances for prompts, seats, brands or engines. Buying means a demo and a negotiated enterprise order form, and the strategy services are a separate line. There is nothing to compare until you have a quote, so ask what the order form includes before you weigh it against anything.
What DeepSmith does: DeepSmith publishes four plans. Pro is $99 a month with 50 tracked prompts, 20 articles and 5 seats. Grow is $199 with 100 prompts, 40 articles and 7 seats. Scale is $399 with 200 prompts, 90 articles and 10 seats. Annual billing brings those to $80, $160 and $299 a month. Tracking, the Writer and publishing sit in the same price, so you aren't paying one vendor to find gaps and another to fill them. Full details are on the DeepSmith pricing page.
From insight to action
Bluefish offers more guidance and people, Otterly.AI offers more self-serve audits, and neither writes or publishes the content.
Otterly.AI's recommendations come in ten types, split on-page and off-page and ranked by impact, with three a week on Lite and unlimited from Standard. Its Content Audit scores a page on 15 structural checks and 13 AI readiness dimensions. Content Briefs are named on its pages, but nothing describes what a brief contains. Bluefish's Agentic Campaigns take a goal, such as visibility or accuracy, and generate page-specific tactics that your marketers carry out, and its tools generate and optimize content briefs. The managed strategy team adds audits, program operations and executive briefings.
In both cases the step that turns advice into a published page belongs to you or your agency. That step is where a lot of AEO programs slow down, because the backlog of known gaps grows faster than a team can write.
What DeepSmith does: DeepSmith runs the whole path in one place. Opportunity Agents return ideas with their evidence, New Ideas holds the backlog, Planned Content schedules it, and the Writer produces a publish-ready article that Produced Content can push to your CMS. The platform page on content production shows the stages, and the piece on turning visibility gaps into a backlog shows how teams use it. Apps Library then adapts each article for LinkedIn, X, newsletters and other channels.
Which should you choose
Choosing Otterly.AI or Bluefish mostly comes down to how much of the analysis you want to do yourself and how much you want done for you.
- DeepSmith: content and marketing teams, and agencies, that want to track AI answers and produce the content that closes the gaps from the same data, self-serve, with plans from $99 a month and a 7-day free trial.
- Otterly.AI: a small team or agency that wants published low pricing, daily tracking, audits and data access through the API, MCP and Looker Studio, and has someone who will read the exports and judge each fix.
- Bluefish: a large enterprise brand with several marketing teams that wants attribution and a managed strategy team included, needs Amazon shopping assistant coverage, and is comfortable buying through a demo with no public price. The enterprise AI visibility roundup compares more options at that level.
Start tracking and writing on your own data with the DeepSmith free trial.
