Best Tools to Track Your Brand in Microsoft Copilot

You searched your own brand in Microsoft Copilot, and a competitor showed up instead. That stings. Take a breath, because you are not behind, you are early, and the fix starts with seeing the problem clearly.

Here is the thing most guides skip. Microsoft Copilot visibility is its own tracking problem. Copilot is not ChatGPT, not Perplexity, not Gemini. It is the one major answer engine grounded in Bing's live web index. When someone asks Copilot a question with web search on, Copilot sends a derived query to Bing, then composes its answer from those results. So your presence in Copilot rises and falls with your Bing index health, and a general SEO rank tracker cannot tell you whether you actually landed inside the answer.

That is why you need a tool that queries Copilot on a schedule and reads back who got mentioned and cited. This guide covers five tools that track brand in Copilot the right way, on a schedule, not once. Copilot coverage across this category is uneven, and a few vendors market it on the homepage without listing it, so we checked the details rather than the hero banners.

Not sure how to compare them? Start with the criteria below. They are the same checks we used to build the list.

How we picked these five tools

A roundup is only as honest as its filter, so here is ours. Every tool on this list had to pass all five checks.

1. Copilot is actually tracked. The tool either names Microsoft Copilot in its engine list or shows it in trusted third-party listings like G2. Marketing a "Copilot" logo on the homepage is not the same as running scheduled Copilot queries.
2. More than Copilot alone. Each tool also tracks at least one other major answer engine, so you get parallel data instead of a Copilot-only silo. A single-engine tool did not make the cut.
3. Published pricing for at least one tier. Fully sales-gated tools are still included where they earn it, but opaque pricing counts as a limitation we flag.
4. Built for marketing teams, not an internal analytics add-on bolted onto a technical SEO suite.
5. Active in 2026. Every tool here is shipping product right now.

One more note before the list. Real bing copilot tracking means different things to different vendors, and there is no public standard yet. Some run a real Copilot query per prompt and parse the response. Others mark Copilot as supported through a wrapper. Microsoft's Bing Webmaster Guidelines make clear Copilot eligibility rides on the same crawl and index as Bing search. Its explainer on what information Copilot uses confirms answers are composed from live Bing web results. When you evaluate, ask each vendor how they collect Copilot data. It is a fair question, and a good vendor will answer it.

The tools at a glance

Here is the short version, so you can scan before you read. Prices are the lowest published monthly tier for each tool.

Keep one idea in front of you while you read. A $29 tier and a custom Enterprise tier can both legitimately claim Copilot coverage. Price alone will not tell you which one fits your team. Let's walk through each.

1. DeepSmith

Best for: a marketing lead who needs Copilot visibility data and also needs to ship the content that closes the gaps, all from one dataset.

DeepSmith is an AI search analytics and content production platform in one. It tracks how AI engines answer questions about your brand, finds the gaps where you are invisible or losing, and produces the on-brand content to close those gaps. The tagline says it plainly: one platform for AI search analytics and content production.

Why is it first? Not because we said so. Because it does something the other four do not. Most tools on this list stop at the dashboard. They tell you Copilot did not cite you for 30 prompts, and then you are on your own to fix it. DeepSmith goes from "Copilot did not cite you here" to "here are the articles we just wrote to close that gap, scheduled to publish hands-off." For a marketer already drowning in production work, that loop matters more than a fourth dashboarded engine.

Let's be precise about Copilot, because this is the detail that matters most. Microsoft Copilot coverage ships on the Enterprise tier. Not on Pro, not on Grow, not on Scale. If Copilot is the engine you care about, DeepSmith means the Enterprise plan. We will come back to that as the honest limitation.

Pricing. Four plans, billed monthly or annually, with a 7-day free trial that gives you real data and real drafts before you pay. No long-term contracts, no cancellation fees.

Enterprise is where the full engine set lives: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Grok, Meta AI, Microsoft Copilot, and DeepSeek. It also adds 1:1 onboarding, a dedicated account manager, multi-region tracking, and custom limits on prompts, competitors, and articles.

Key features. The AEO module is the tracking half. Its Overview tab shows mention rate, citation rate, and share of voice with trends, plus a per-platform breakdown, a competitor leaderboard, and the sources AI cites most. The Prompts tab gives you per-prompt mention and citation rates with full answer history, and Discover Prompts generates a starter set from your product, persona, and buyer-stage context. The Pages tab shows which of your pages AI actually cites and the prompts driving them. A Competitor citations tab shows who wins each prompt, on which exact pages, and how each rival performs by platform.

The production half is where DeepSmith earns its spot. Content Intelligence tracks what competitors publish as it ships and can Remix a competitor page that is working into ready-to-use idea titles. Content Studio turns any planned idea into a finished, brand-grounded article, researched, internally and externally linked, with a cover image and publish-ready metadata. Autowrite is the hands-off option: configure an article at planning time and it writes itself on its scheduled date. Produced Content lets you review, edit, and publish straight to WordPress, Strapi, or Webflow, with Markdown, HTML, or custom webhooks as fallbacks.

Two more layers hold it together. Deep IQ stores your brand context (positioning, products, persona, brand voice, visual guidelines, content types) so every draft sounds like you, not like generic AI. And the Sitemap layer classifies your existing pages so internal links and coverage signals stay current. Distribution is built in too: the Apps Library turns one article into platform-native versions for LinkedIn, X, Medium, Substack, newsletter and nurture email, and more.

On measurement, the metrics are named clearly: Mention Rate (how often AI names your brand), Citation Rate (how often AI links to your pages), Share of Voice (visibility relative to competitors), and Visibility Trend (period-over-period change). Teams using it report real workflow shifts. As Aparna K, GTM Lead at Skooc, put it, "Went from four articles a month to fifteen with the same two people." Aditya G, Marketing Director at Bindbee, described being "able to track prompts for which we rank in AI answers, generating meetings."

Honest limitation. Copilot coverage is gated to Enterprise. A small team that only wants Copilot plus ChatGPT will be paying for capacity it does not need yet, like multi-region tracking and an account manager. The flip side is the production integration no competitor here replicates. If you already run DeepSmith's pipeline, adding Copilot is mostly an upgrade, not a new tool to learn. And to be clear about the boundaries: DeepSmith tracks mention and citation across the covered engines. It does not control or guarantee rankings, traffic, or revenue. No tool can.

2. Profound

Best for: enterprise and mid-market teams that want deep analytics across the widest engine set and are comfortable with a sales process for pricing.

Profound is an enterprise-grade AEO platform founded in 2023, one of the first movers in this category. Its Answer Engine Insights module is the dedicated surface for monitoring your brand across AI engines, and Microsoft Copilot is named in its engine list alongside Perplexity, ChatGPT, Claude, Gemini, Grok, Meta AI, DeepSeek, and Google AI Overviews. That is nine platforms, one of the broadest coverage claims in the category.

Pricing. Starter is $99/mo and Growth is $399/mo, with Enterprise custom and sales-gated. Some advanced agent runs use a credit balance, where the platform shows an estimated cost before you run an agent and the actual consumption after.

Key features. Beyond Answer Engine Insights, Profound offers Prompt Volumes to surface what users actually ask AI, an Agents layer with templates for marketing functions, Agent Analytics to track how AI bots crawl your site, and an AEO Report covering AI Visibility, Source Citations, Brand Sentiment, and Content AEO. There is also Profound University for team training.

Honest limitation. Profound's public pages lean on category-defining product names (Agents, Aim) more than granular feature documentation, so a feature-by-feature evaluation takes a demo to complete. Enterprise pricing is sales-gated, so you cannot self-price the top tier. If you want the deepest analytics layer and can run an enterprise evaluation, that trade may be worth it. If you want to compare the two head to head, we wrote a fuller breakdown of DeepSmith and Profound on tracking versus tracking-and-writing.

3. MaxAEO

Best for: a budget-conscious B2B team that wants Copilot on the dashboard and is open to AEO consulting alongside the tooling.

MaxAEO positions itself as AEO and GEO consulting plus tooling for B2B marketing leaders. Here is where you have to read carefully. Its G2 listing explicitly enumerates ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, and Google AI Overview as tracked engines. But the MaxAEO homepage hero ribbon emphasizes ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Grok, Mistral, and Google AI Overviews, without branding Copilot on the visible line. G2 and third-party listings have Copilot. The homepage headline does not. That is worth resolving before you buy.

Pricing. Basic is $29/mo, Standard is $69/mo, and Premium is $199/mo. This is the lowest cost-of-entry in the roundup.

Key features. MaxAEO offers AI visibility tracking across both traditional and generative search, a GEO and AEO consulting overlay backed by senior strategists, plus citation tracing, sentiment analysis, competitor benchmarking, and optimization recommendations. There is a free tools area for prospects to sample.

Honest limitation. Two things to flag. First, the Copilot inconsistency: it is real coverage per G2, but you would miss it reading only the homepage. Second, the pricing page feature bullets use placeholder Latin copy rather than real feature splits, so you cannot self-evaluate what sits inside each tier without a call. Treat MaxAEO as the lowest-cost Copilot option here, not the deepest engine coverage.

4. Otterly.AI

Best for: small teams and agencies that want Copilot included by default at a low entry price, and may add Claude or AI Mode as they scale.

Otterly.AI calls itself a Content Intelligence Platform for AI Search, and its own copy cites a Gartner Cool Vendor 2025 badge and a G2 Top SEO Software Q4 2025 badge. The reason it earns a spot: Microsoft Copilot is on the default engine list at every paid tier, with no add-on required. That is genuinely rare. Alongside Copilot, the default set includes ChatGPT, Google AI Overviews, and Perplexity.

Pricing. Lite is $29/mo (15 prompts), Standard is $189/mo (100 prompts), and Premium is $489/mo (400 prompts), with roughly 15 percent off on annual billing and a custom Enterprise tier. Claude and Google AI Mode are not in the default set; they are paid add-ons layered on top of any tier.

Key features. Default Copilot coverage on every tier, a GEO Audit tool for site-level recommendations, competitive gap analysis against rival brands, and Content Intelligence framing that spans both research and monitoring. Pricing here is the most transparent of the roundup, which makes budgeting straightforward.

Honest limitation. The Lite tier's 15 prompts are tight for a mid-sized brand that wants meaningful coverage, and the most useful add-ons (Claude and AI Mode) sit behind extra spend on top of the Standard and Premium tiers. Otterly's own citation and badge claims come from Otterly, so treat them as vendor data rather than independent benchmarks. If you want a clear-eyed comparison across trackers, our roundup of AI visibility tools covers how each dashboard differs.

5. Peec AI

Best for: agencies running multi-brand tracking who want credit-based capacity instead of seat counting, and teams already using MCP-compatible tools like Claude or Cursor.

Peec AI is a Berlin-based AI search analytics platform for marketing teams and agencies. Its MCP documentation explicitly lists Microsoft Copilot among its tracked engines, alongside ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, and Grok. That is eight engines behind the data layer. The category is growing fast around tools like this: Peec reports 2,500-plus marketing teams on its homepage, and TechCrunch reported in May 2026 that its annualized revenue crossed $10 million.

Pricing. This is the opaque one. Brand-tier prices (Starter, Pro, Advanced) are not exposed on the public pricing page and appear only after you start a signup. The agency model is different and genuinely useful: instead of seats and prompts, capacity is credits (Essential 10,000, Growth 25,000, Scale 65,000) that an agency spends across any number of client dashboards.

Key features. Visibility, Position, and Sentiment tracked at the prompt level, a standout MCP server that lets AI assistants query your brand visibility in plain language, Agent Analytics for how AI bots crawl your site, a Brand Profile view, competitor benchmarking, and improved prompt suggestions.

Honest limitation. The public pricing opacity can put off smaller teams that price-shop. And the hero marketing line emphasizes three engines (ChatGPT, Perplexity, Gemini), which understates the eight the data layer actually covers, including Copilot. So a first-pass look at Peec's homepage may lead you to underestimate its Copilot coverage. The credit-based agency pricing, though, is a real strength if you manage multiple client brands.

A few Copilot-capable tools we left off

To be fair, these five are not the only tools that touch Copilot. We left several off on purpose, so the list stays true to the criteria. Evertune and Conductor both cover Copilot but are shaped for enterprise budgets well above the marketing-lead sweet spot. XFunnel offers a free starter audit, which is useful as a one-time check rather than a managed tracking tool. Gauge and Bluefish AI also confirm Copilot coverage but need deeper evaluation than this guide's scope. If you want the broader landscape, our list of AEO tools for agencies and our roundup of AI citation tracking tools go wider.

How to choose the right Copilot tracker for you

Feeling the decision fatigue? That is normal at this stage. Let's make it simple. Match your situation to one line below and you are most of the way there.

• Pick DeepSmith if you need Copilot visibility data and also need to ship the content that closes the gaps, especially if you run an agency with multiple brands and want workspace isolation. The value is the track-and-write loop, not a lone dashboard.
• Pick Profound if your team is enterprise-shaped, you want the analytics layer in real depth, and you are willing to go through a sales process for pricing.
• Pick MaxAEO if you are budget-constrained, want a $29 entry point, and are open to AEO consulting sitting alongside the tool.
• Pick Otterly.AI if you want Copilot on by default without an upcharge, you are a small team or agency, and you are comfortable paying separately for Claude and AI Mode later.
• Pick Peec AI if you run multiple client brands and want credit-based agency pricing, or your team lives in MCP-compatible tools and wants direct pipeline access to visibility data.

Now the honest part, because false comfort helps no one. If your stack is already deep on Surfer SEO or Semrush, a purpose-built tool to track brand in Copilot will sit next to that stack, not replace it, and that is fine. If procurement strongly prefers a single enterprise vendor and you are already Conductor-shaped, Profound is the safer sponsorship play than a newer platform. And if you only need a one-time Copilot audit, XFunnel's free starter is the honest answer, even though it is not a tracker you would run every week. The right tool is the one that fits how you actually work, not the one with the longest engine list.

Ready to see where Copilot puts you?

You do not need a bigger team to start. You need a smaller first step, and this is it: run one audit and see where your brand actually stands in AI answers. DeepSmith gives you real Copilot brand monitoring data plus the content engine to act on it, and the 7-day free trial shows you real data and real drafts before you pay a cent. Start your free DeepSmith trial and take the first look today.

Momentum matters more than perfection here. One audit this week beats a perfect plan next quarter.