Scrunch vs Adobe Brand Visibility mostly comes down to access. Scrunch lists a $250 per month Core plan with a 7-day self-serve trial, while Adobe Brand Visibility is sold through a sales contract and its only trial is for existing Adobe customers. DeepSmith is a self-serve option with a 7-day trial and no long-term contract, and it goes past site fixes to publish-ready, brand-grounded articles sent straight to your CMS.
If you are not already an Adobe customer, the first thing to settle in Scrunch vs Adobe Brand Visibility (LLM Optimizer), or Adobe Brand Visibility vs Scrunch if you read it the other way round, is whether you can even try both. Both tools push fixes to the site layer, so on features they look alike. They are bought very differently, though, and that decides who can start this week. DeepSmith sits next to them as a third option that tracks AI answers and also writes and publishes the content that closes the gaps.
Scrunch vs Adobe Brand Visibility: the short answer
- Choose DeepSmith if you want AI visibility tracking and publish-ready article production on one self-serve plan, starting at $99 a month with a 7-day free trial and no long-term contract.
- Choose Scrunch if you want a published price ($250 per month for Core) and a self-serve trial of a tool that also audits your site for AI agents.
- Choose Adobe Brand Visibility if you already run Adobe Experience Manager, Adobe Analytics or Customer Journey Analytics and want AI traffic tied to revenue inside that stack, under a sales-led contract.
Scrunch vs Adobe Brand Visibility at a glance
| Criterion | DeepSmith | Scrunch | Adobe Brand Visibility |
|---|---|---|---|
| Entry price (monthly) | $99/mo (Pro) | $250/mo (Core) | Not public, sales quote |
| Annual price | $80/mo billed yearly | Not listed | Not public |
| Prompts at entry tier | 50 | 125 | Not listed |
| Engines at entry tier | 1 (ChatGPT) | 4 | Not listed |
| Most engines on any plan | 10 | 9 | Up to 10 (5 named) |
| Free trial | 7 days, self-serve | 7 days, card required | Existing Adobe customers only |
| Citation tracking | Yes | Yes | Yes |
| Competitor benchmarking | Yes | Yes | Yes, up to 5 competitors |
| Content generation | Yes | Partial | Partial |
| CMS publishing | Yes | Not listed | Partial, AEM or CDN edge |
| Brand-context grounding | Yes | Partial | Not listed |
| API access | Yes | Yes, Enterprise | Not listed |
| SOC 2 | Yes | Yes, Type II | Not listed |
| G2 rating | 4.8/5 | 4.6/5 | 3.7/5 |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Scrunch
Scrunch is an AI search visibility platform that tracks how brands appear and get cited in AI answers, audits sites for AI agents, and can serve lean page versions to those agents at the edge. It was founded in 2023 and acquired by Sitecore in 2026. It is built for marketing, SEO and web teams that want answer monitoring tied to site-level work, plus agencies.
The standout is that the entry tier is public. Core costs $250 per month for 125 prompts across four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), with five competitors, five site audits a month and a 7-day trial that needs a card. The real limit is that Core stops there. Claude, Gemini, Google AI Mode, Meta AI and Grok are Enterprise only, and so are the Agent Experience Platform, the query APIs, Looker Studio and SAML sign-on, all on custom pricing.
On reviews, Scrunch shows 4.6/5 on G2 from 73 reviews as of September 2026. Reviewers praise ease of use and clear visibility into AI search performance. The complaints are about coverage in niche topics, engines gated to higher tiers, and some setup friction. For a single-vendor view, there is a separate Scrunch review. DeepSmith vs Scrunch covers the direct match.
Adobe Brand Visibility
Adobe Brand Visibility is the product Adobe launched as LLM Optimizer in June 2025. Adobe folded it into Brand Visibility in June 2026, added Semrush prompt and market data, and from 31 July 2026 only Brand Visibility is sold. It is built for large enterprises, especially ones already on Adobe Experience Manager, Adobe Analytics or Customer Journey Analytics, that are fine buying through a sales team and involving IT.
The standout is what it does after the tracking. Adobe describes fixes deployed at the CDN edge or in Experience Manager, with instant rollback, plus revenue attribution inside Adobe's analytics products. The limit is access and clarity. There is no pricing page, licenses are sold by prompts per year in the sales order, and the only free trial is for eligible Adobe customers. Adobe names five of its ten tracked engines, and does not publish which engines come with which license.
On reviews, G2 shows 3.7/5 from five reviews, four of them incentivized, so it says little either way. Reviewers liked the Experience Manager integration and edge deployment. One called CDN log forwarding an onboarding barrier. For a single-vendor view, there is a separate Adobe LLM Optimizer review. DeepSmith vs Adobe LLM Optimizer covers the direct match.
DeepSmith: the alternative that tracks and publishes
Scrunch and Adobe Brand Visibility both aim at the same problem, which is that AI engines read your site differently than people do. Both are strong on measuring that and on fixing how existing pages are read. Neither one gives you a clear route from a gap in AI answers to a finished new article on your site. Scrunch lists content generation as partial and describes no CMS publishing, and Adobe's content generation covers off-site channels like Wikipedia, YouTube and Reddit, not new articles on your own site.
DeepSmith closes that gap in one platform. AI Visibility tracks mention rate, citation rate and share of voice across engines, shows which of your pages get cited, and shows which competitor pages win the prompts you track. Opportunity Agents turn that data into content ideas, and each idea carries the data point that justifies it. Content Studio then moves an idea through New Ideas and Planned Content to the Writer, which produces a researched, internally and externally linked article with a cover image and publish-ready metadata. Deep IQ keeps your brand context, voice and personas in one place so every article is grounded in them, and Autowrite can write scheduled articles with no one in the app.
Publishing is built in. From Produced Content you review, edit and publish to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks. DeepSmith is rated 4.8/5 on G2.
The terms are plain. Pro is $99 a month ($80 billed annually) with 50 tracked prompts, 20 articles a month and ChatGPT tracking. Grow is $199 ($160 annually) with 100 prompts, 40 articles and ChatGPT plus Perplexity. Scale is $399 ($299 annually) with 200 prompts, 90 articles and Gemini added. Enterprise is custom and covers all ten engines. There is a 7-day free trial and no long-term contract, so a non-Adobe team can start the same day.
Pricing and trial access
The pricing question is really Scrunch or Adobe Brand Visibility for a team with no Adobe contract, so it comes first.
On this axis Scrunch wins between the two. It publishes its entry price and lets anyone start a 7-day trial of Core, which includes the full Core plan of 125 prompts and four engines. The card is required, and the trial moves to paid unless you cancel. Annual pricing is not listed.
Adobe Brand Visibility publishes no price. A past LLM Optimizer pricing page that mentioned a 1,000-prompt annual minimum now redirects, so it should not be treated as current. The only free access is a conditional trial for eligible Adobe Experience Manager Cloud Service or Adobe Analytics and Customer Journey Analytics customers, covering 100 prompts, one domain and up to 50 URLs for one opportunity type. The trial length is not published. That is the direct answer to the question in the title. For Scrunch vs Adobe LLM Optimizer without Adobe in the picture, only Scrunch can be tried by an outsider.
Adobe's paid entitlement also bundles Semrush Enterprise AIO, with 40 full users and 150 projects, which is real value for a team that wants it. It still starts with a sales conversation.
What DeepSmith does: DeepSmith publishes four plans from $99 to $399 a month, with a 7-day free trial and no long-term contracts, and every plan except Enterprise is self-serve. The article allowance is part of the price, so the cost of tracking and the cost of producing content are one number.
Engine coverage
Scrunch is the clearer of the two here. Core tracks four named engines, and Enterprise lists nine, naming ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok. Core is limited to one country, one persona and one language.
Adobe says it can track up to ten LLM families and more than 25 languages with state and city breakdowns, which is wider on location. It names only five engines on its product pages: ChatGPT, Perplexity, Google AI Mode, Claude and Microsoft Copilot. Release notes add Grok and DeepSeek to paid Brand Presence, and other modules list Gemini and Google AI Overviews, but Adobe does not publish a matrix of which engines each license covers. You would need to ask for one in writing.
What DeepSmith does: DeepSmith tracks ten engines (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek), and its tiers are published. Pro covers ChatGPT, Grow adds Perplexity, Scale adds Gemini, and Enterprise covers all ten.
Site fixes and edge delivery
This is where the two tools are closest, and Adobe has the edge on how many ways it deploys. Adobe pushes optimizations at the CDN (Fastly, Akamai and Cloudflare) or at the content source in Adobe Experience Manager, with rollback, and it describes fixes for blocked crawlers, missing structured data and 404s. Reviewers on G2 mention edge deployment and the Experience Manager integration as positives.
Scrunch does the same job through its Agent Experience Platform, which detects AI agent visits and serves lean, JavaScript-free page versions at the edge while people see the normal site. Its Agent Traffic view classifies AI bot visits as training, indexing or retrieval, and its audits flag access and content problems page by page. The catch is that the delivery layer is Enterprise only. Scrunch's Akamai case study reports gains from these pages, but it is a vendor-run comparison, so read it as a claim and not a test.
Setup is part of the cost on both. Adobe's crawler and referral views depend on CDN log forwarding, and a reviewer called that an onboarding barrier. Scrunch's edge work also needs CDN or edge configuration. So the delivery layer is not a same-day setup with either one.
Attribution and reporting
Adobe wins this one for teams in its stack. Native Adobe Analytics and Customer Journey Analytics integrations tie LLM referral traffic to conversions and revenue, and release notes put the Adobe Analytics integration at general availability in April 2026. A Google Analytics integration for paid customers followed in May.
Scrunch has an AI Referrals feature and API that ingest daily AI referral events, a Looker Studio connector (Enterprise) and a GA4 integration, but conversion attribution is not stated. If your reporting already lives in Adobe's tools, that matters. If it does not, the benefit shrinks.
What DeepSmith does: DeepSmith reports mention rate, citation rate, share of voice and sentiment with trends, and it shows which of your pages AI cites and which prompts drive those citations. It also has a read-only REST API and an MCP server with 23 tools, so the same data can be pulled into your own dashboards and assistants.
From insight to action
Neither tool settles this for a team that needs more articles. Scrunch turns gaps into content briefs, recommends page changes, and its page optimizer produces optimized versions of existing pages. Its pricing grid lists basic and advanced content generation, but the vendor's own comparison material has said it does not offer AI-generated content, so full-article writing is not something to assume. Adobe produces prioritized briefs and recommendations for the pages needed to fill gaps, and generates content for off-site channels. Writing new on-site articles is not described, and one G2 reviewer asked for a writing assistant.
The honest verdict is a tie, and it is a tie on insight and fixes, with the writing left to someone else. In both cases the next step, writing and publishing the new article, happens outside the tool.
What DeepSmith does: DeepSmith carries the work through to a finished article. Opportunity Agents return ideas with their evidence, the Writer produces a publish-ready, brand-grounded piece, and Autowrite can run it on a schedule. You review in Produced Content and publish to WordPress, Webflow, Strapi, Sanity or Contentful, and each article also arrives with social posts written. DeepSmith does not do edge delivery of pages to AI agents, because its job is producing the pages that earn the citations.
Which should you choose
- DeepSmith fits a content or marketing lead who wants to see where the brand is missing in AI answers and then publish the articles that fix it, on a published price with a 7-day trial, without an enterprise contract. It also suits agencies running several brands in separate workspaces.
- Scrunch fits a team that wants AI-answer monitoring with site audits and a public starting price, and that is happy to run Core on four engines first. If you need Claude, Gemini or the edge delivery layer, plan for an Enterprise quote.
- Adobe Brand Visibility fits an enterprise already on Adobe Experience Manager or Adobe's analytics products, with IT able to set up CDN log forwarding, that wants revenue attribution in the same contract. Outside that group, getting started means a sales call and, for the trial, an Adobe account.
Start a free DeepSmith trial at app.deepsmith.ai to see your tracking and your first batch of ideas before you pay.
