You searched your own brand in ChatGPT last week, and a competitor came up instead. That stings. It also means the shift already happened: buyers now start with a prompt, not a search bar, and if ChatGPT does not name you, they never reach your site.
Here is the good news. You do not need to guess anymore. A whole category of chatgpt tracking tools now exists to show you exactly how often ChatGPT names your brand, which of your pages it cites, and where competitors are winning the same answers. Once you can see it, you can fix it.
This guide is deliberately narrow. It covers tools that track your brand inside ChatGPT specifically, not every AI surface at once. If you want Perplexity or Google AI Overviews too, most of these grow with you, and we will flag which ones do. But the question we are answering is simple: what should you use to track brand in ChatGPT today?
Let's walk through it together.
Why ChatGPT is the surface to watch first
If you only monitor one AI engine, make it ChatGPT. The numbers make the case for you.
ChatGPT holds roughly 76.87% of the global AI chatbot web-visit market as of June 2026, per Statcounter Global Stats. Google Gemini sits at 7.94%, Perplexity at 7.91%, Claude at 3.74%, and Microsoft Copilot at 3.49%. ChatGPT is the only AI chatbot with double-digit share. Everything else is single-digit.
The reach is enormous too. OpenAI reported roughly 900 million weekly active users in February 2026 and crossed 1 billion global monthly active users by June 2026. Its weekly base more than doubled from 400 million a year earlier. That is a lot of buyers asking a lot of questions about your category.
So ChatGPT is where your visibility gap costs you the most. That is why chatgpt tracking tools start here, and it is why we do too.
The four numbers every tool measures
Before the list, let's get the vocabulary straight, because the tools all speak it.
- Mention rate: how often ChatGPT names your brand when answering a tracked prompt. This is your awareness signal.
- Citation rate: how often ChatGPT links to one of your pages as a source. This is the one that drives referral clicks.
- Share of voice: your visibility relative to competitors on the same prompts.
- Visibility trend: how those numbers move over time.
One thing worth knowing up front. A mention and a citation are not the same thing. ChatGPT can say your name without linking you (a mention), or name you and link you (a mention plus a citation). Good chatgpt brand monitoring tracks both, because they answer different questions. If you ever feel unsure which one you are chasing, that confusion is normal, and the right tool makes it visible.
One more honest note. No tool has privileged access to ChatGPT. Every tracker here samples ChatGPT answers on a schedule and aggregates the results, so treat the numbers as directional, not exact. That is not a flaw. It is just how the category works, and the good tools are transparent about it.
How we picked these ChatGPT visibility tools
A roundup is only as trustworthy as its criteria, so here are ours. Every tool below had to clear four bars:
- It tracks brand visibility inside ChatGPT answers (mentions, citations, or both), not just classic search rankings.
- It is commercially available today, with a live paid plan, demo, or active free tier as of mid-2026.
- Its pricing, features, or limits are disclosed enough to compare honestly.
- It is meaningfully different from the others, so the list is not seven versions of the same tool.
We deliberately cut Perplexity-only trackers, Google AI Overviews-only trackers, generic SEO suites with no ChatGPT module, and roundups that bury ChatGPT behind six other surfaces. This is a ChatGPT list.
A quick word on where DeepSmith sits. We build DeepSmith, so we put it first, and we owe you the reasoning rather than the adjective. DeepSmith earns the top spot here because it is the only tool in this comparison that pairs ChatGPT-first tracking with the content production to act on what you find, in one workflow. We will be fair to every competitor and tell you plainly when one of them is the better fit for you.
ChatGPT visibility tools at a glance
| Tool | ChatGPT tracked? | Lowest paid tier | Engines at lowest tier | Free trial | Free tier |
|---|---|---|---|---|---|
| DeepSmith | Yes | $99/mo Pro (monthly), $80/mo annual | ChatGPT | 7-day | No |
| Otterly.AI | Yes | $29/mo Lite | ChatGPT, Google AIO, Perplexity, Copilot | Yes | No |
| Profound | Yes | $99/mo Starter (annual) | ChatGPT | Not publicly listed | No |
| Peec AI | Yes | Starter (price not published) | ChatGPT, Perplexity, Gemini | Not publicly listed | No |
| AthenaHQ | Yes | $99/mo Starter | ChatGPT | Not publicly listed | Yes (Essential, 300 credits) |
| Writesonic AI Visibility Tracker | Yes | $79/mo Starter (annual) | ChatGPT, Gemini, Google AIO | Not publicly listed | No |
| SE Ranking ChatGPT Tracker | Yes | SEO plan from ~$71/mo (add-on varies) | ChatGPT | 7-day, no card | No |
The 7 best ChatGPT visibility tools
1. DeepSmith
Best for: marketing leads who want to track brand in ChatGPT and then produce the content to close the gaps, without buying a second tool for the writing.
DeepSmith is an AI search analytics and content production platform in one. It tracks how AI engines answer questions about your brand, finds the gaps where you are invisible or losing, and produces the on-brand content to close those gaps, all from the same data. The tagline says it plainly: one platform for AI search analytics and content production. The stance on writing is just as plain. It is a production engine, not a writing assistant, so the output is publish-ready rather than a first draft you have to rescue.
Here is why it leads a ChatGPT list specifically. ChatGPT is the foundation engine, not an afterthought. The entry Pro plan is ChatGPT-only, which means you are not paying for engines you do not need yet. When you are ready, Grow adds Perplexity, Scale adds Gemini, and Enterprise covers all five (ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode). You grow into more coverage instead of over-buying on day one.
On the tracking side, you get the full picture. Mention rate, citation rate, and share of voice with trends. A per-platform breakdown and a competitor leaderboard. The Prompts view shows per-prompt mention and citation rates with full answer history, so you can see exactly which buyer questions you win and lose. The Pages view shows which of your own pages ChatGPT actually cites, each page's share of your total citations, and the prompts driving them. This is chatgpt citation tracking at the page level, not a single blended score. The Competitor Citations view shows who wins citations for your prompts, on which exact pages, by platform. That last one is the difference between knowing you are behind and knowing precisely where.
Then comes the part no pure tracker gives you: acting on it. Content Intelligence watches what competitors publish as it ships and turns a working competitor page into ready-to-use idea titles. My Topics tracks keyword clusters with volume, difficulty, and how much you already cover. Content Studio takes an idea all the way to a finished, brand-grounded article, researched, internally and externally linked, with a cover image and publish-ready metadata. Autowrite can even write scheduled pieces hands-off and land them in Produced Content, which you can publish straight to WordPress, Strapi, or Webflow. Every output is grounded in your stored brand context (your products, personas, and voice), so it sounds like you, not like generic AI.
Key features: ChatGPT mention, citation, and share-of-voice tracking with trends; per-prompt and per-page citation attribution; competitor citation tracking by platform; competitor content monitoring and keyword cluster coverage; publish-ready article production with internal linking, metadata, and cover images; scheduled hands-off writing; direct publishing to WordPress, Strapi, and Webflow.
Pricing: Pro at $99/mo ($80/mo billed annually) tracks ChatGPT with 50 prompts, 20 articles a month, and 5 seats. Grow at $199/mo ($160 annually) adds Perplexity. Scale at $399/mo ($299 annually) adds Gemini. Enterprise is custom and covers all five engines. There is a 7-day free trial with real data and real drafts before you pay, and no long-term contracts.
Honest limitation: because DeepSmith also produces content, a team that only wants a measurement dashboard and plans to write everywhere else may pay for production features it will not use. And if you need all five engines from day one, that is Enterprise, not the entry tier. If pure tracking with zero writing is your goal, one of the tools below may fit you better, and that is a fine reason to choose it.
2. Otterly.AI
Best for: budget-conscious marketers who want to start ChatGPT tracking for under $30 a month.
Otterly.AI is a focused AI search monitoring tool for marketers, and one of the earliest dedicated names in the category. It tracks mention rate and link citations, and gives you a Brand Visibility Index, Domain Ranking, Link Citation Analysis, and a GEO Audit on a target URL. ChatGPT is native on every paid tier, alongside Google AI Overviews, Perplexity, and Microsoft Copilot. Claude and Gemini are paid add-ons at higher tiers.
Key features: ChatGPT mention and citation tracking, Brand Visibility Index, Domain Ranking, Link Citation Analysis, GEO Audit, multi-country support and a Looker Studio connector on higher tiers.
Pricing: Lite at $29/mo covers 15 prompts across ChatGPT, Google AIO, Perplexity, and Copilot. Standard at $189/mo lifts you to 100 prompts with multi-country support. Premium at $489/mo adds 400 prompts, API and MCP access, and daily tracking.
Honest limitation: Lite caps at 15 prompts, which gets tight fast if you track more than a handful of buyer questions, and the jump to Standard and Premium is steep. It is a great on-ramp, less so a long-term home once your prompt list grows.
3. Profound
Best for: mid-market and enterprise teams that want the deepest single-vendor dataset and a public benchmark to anchor on.
Profound is an enterprise-grade platform built around proprietary data. Its Profound Index is a public leaderboard ranking brands by AI search visibility, powered by more than 1.5 billion real-user prompts across 50-plus LLMs. Inside the product, the Answer Engine Insights module tracks mentions, citations, share of voice, and average position inside ChatGPT, plus sentiment and competitive benchmarking. Shopping Agent Analytics even tracks product visibility inside ChatGPT Shopping.
Key features: Answer Engine Insights, visibility scoring, sentiment analysis, competitive benchmarking, the Profound Index leaderboard, and ChatGPT Shopping analytics on higher tiers.
Pricing: Starter at $99/mo (annual) tracks 50 prompts, ChatGPT only, with 1 seat. Growth at $399/mo (annual) adds Perplexity and Google AI Overviews with 100 prompts and 3 seats. Enterprise is custom and reaches up to 10 answer engines, with SSO, SOC 2, and API access.
Honest limitation: Starter is ChatGPT-only, and meaningful cross-engine coverage does not begin until Growth at $399/mo. There is no middle "ChatGPT plus one" plan, so the step up is a real jump.
4. Peec AI
Best for: European marketing teams and agencies that want clean, focused dashboards without enterprise bloat.
Peec AI is a Berlin-built analytics platform aimed at marketing teams and SEO agencies, and it markets itself as the fast-moving, focused alternative to the bigger suites. It tracks ChatGPT alongside Perplexity, Gemini, Copilot, Google AI Mode, and Google AI Overviews, with visibility, position, and sentiment, plus competitor benchmarking and prompt-level drilldowns on a daily tracking cadence.
Key features: ChatGPT visibility, position, and sentiment tracking; competitor benchmarking; prompt-level drilldowns; daily tracking; multi-project support on higher tiers.
Pricing: plans run Starter, Pro, Advanced, and Enterprise, scaling by projects, countries, and support level. Note that the public pricing page did not list currency figures at research time, so confirm the live numbers before you buy.
Honest limitation: the missing public pricing slows procurement, and even the Starter plan tracks three engines, so there is no true ChatGPT-only entry tier if that is all you want.
5. AthenaHQ
Best for: teams that want a free way to test ChatGPT tracking first, or built-in content recommendations instead of a bare dashboard.
AthenaHQ is a generative engine optimization platform with an explicit "act on AI search" posture. It tracks visibility, citations, share of voice, and brand sentiment, and layers in persona targeting and a recommendation engine on its top tier. ChatGPT is one of the named tracked engines, alongside Perplexity and Google AI Overviews, with Claude and Gemini on Enterprise.
Key features: ChatGPT visibility, citation, and share-of-voice tracking; brand sentiment; content recommendations; persona targeting and the Athena Recommendation Engine on Enterprise; a permanent free tier.
Pricing: Essential is free with 300 credits across ChatGPT, Perplexity, Google AIO, Gemini, and Claude, single region and language. Starter at $99/mo tracks 50 prompts, ChatGPT only. Growth at $399/mo adds Perplexity with 100 prompts and daily tracking. Enterprise is custom and adds Copilot, Grok, brand voice enforcement, SSO, and SOC 2.
Honest limitation: the free tier is intentionally limited, and the paid path mirrors the same pattern as Profound: ChatGPT-only at $99, then a jump to $399 the moment you need Perplexity.
6. Writesonic AI Visibility Tracker
Best for: teams already using Writesonic for SEO and AI content who want to bolt on visibility tracking with a familiar vendor.
The Writesonic AI Visibility Tracker is the tracking module inside Writesonic's broader GEO and content platform. It tracks ChatGPT alongside nine other surfaces, including Claude, Gemini, Google AI, Perplexity, Copilot, Grok, DeepSeek, and Meta AI, and reports visibility score, share of voice, citations, and sentiment. An Action Center surfaces on-page and off-page recommendations, and it ships next to Writesonic's SEO audit and AI article writer.
Key features: multi-engine visibility, share of voice, citation and sentiment tracking; Action Center recommendations; Brand Explorer, Page Tracker, Prompt Explorer, and Alerts on higher tiers; bundled SEO audits and AI article writing.
Pricing: Starter at $79/mo (annual) tracks 50 prompts across ChatGPT, Gemini, and Google AIO, with 15 AI articles a month. Basic at $199/mo lifts prompts and users. Growth at $399/mo adds 200 prompts and sentiment analysis. Enterprise is custom and unlocks all 10 platforms and the full Action Center.
Honest limitation: Starter and Basic cover only three engines, so Perplexity, Claude, and the rest wait until Enterprise. And because the tracker is one module in a larger suite, the ChatGPT experience is less specialized than a dedicated tool like Profound or DeepSmith.
7. SE Ranking ChatGPT Visibility Tracker
Best for: agencies and SEO teams already on SE Ranking who want ChatGPT tracking without adding a separate subscription.
SE Ranking's ChatGPT Visibility Tracker is an add-on inside its established SEO platform, pitched at teams that already run rank tracking and site audits there. It tracks brand and website mentions inside ChatGPT answers, link citations from ChatGPT, position inside answers, competitor benchmarking, and historical trends, with country and language tracking.
Key features: ChatGPT mention and citation tracking, position tracking inside answers, competitor benchmarking, historical trends, country and language targeting, all inside a familiar SEO suite.
Pricing: it is sold as an add-on to the SE Ranking SEO platform, which starts at roughly $71/mo. The add-on price varies by SEO plan tier and prompt volume rather than a single published number, and it comes as a free add-on with some higher SEO tiers. There is a 7-day free trial with no card required.
Honest limitation: it is ChatGPT-only by design, so if you want Perplexity or Gemini in the same view you need another tool. The bundling into the SEO plan also makes an exact budget comparison harder than a standalone price would.
A few more worth knowing
These did not get a full entry, but they deserve a mention if they fit your situation:
- LLMrefs: a single $79/mo all-in-one plan tracking 500 prompts across 9 engines, with a 7-day trial. A strong budget all-in-one pick.
- Ahrefs Brand Radar: a $199/mo add-on that tracks brand mentions across ChatGPT, Perplexity, Gemini, Google AIO, and Claude, backed by Ahrefs' prompt database. Best if you already live in Ahrefs.
- HubSpot AEO: a free AEO Grader plus paid AEO features in Marketing Hub Enterprise, tracking ChatGPT, Perplexity, and Gemini. A natural free entry point for HubSpot shops.
- Semrush AI Toolkit: tracks ChatGPT, Google AI Mode, Google AIO, Gemini, and Perplexity, surfacing cited sources. A fit for existing Semrush subscribers.
- Scrunch AI: now part of Sitecore, tracking ChatGPT, Claude, and Gemini with an added schema and structured-data layer. Good for enterprises that want schema optimization paired with tracking.
- Birdeye: multi-location AI visibility for franchises, tracking how each location shows up in ChatGPT.
How to choose the right ChatGPT tracking tool for you
Feeling a little buried by seven options and a dozen more? Take a breath. You only need to answer a few questions, and the right pick usually falls out on its own.
Do you want to measure only, or measure and fix? If you just want a tracking dashboard and you write everywhere else, a focused monitor is the cleaner buy. Otterly.AI is the easiest place to start on a small budget, and Profound goes deepest on data. If you want to see the gap and then close it in the same workflow, that is where DeepSmith fits, because the tracking feeds directly into publish-ready content.
How many engines do you actually need right now? If ChatGPT is genuinely all you need today, look hard at the ChatGPT-only entry tiers: DeepSmith Pro, Profound Starter, AthenaHQ Starter, and the SE Ranking add-on. Do not pay for Perplexity and Gemini you will not open. If you need three or more engines on day one, Peec AI and Writesonic cover more surfaces at their entry price.
Do you need to try before you buy? Reach for AthenaHQ's free Essential tier or a 7-day trial from DeepSmith, Otterly.AI, or SE Ranking. Just remember the difference: a free trial ends, a free tier does not.
Do you already live inside another platform? If your team runs on SE Ranking, Ahrefs, Semrush, HubSpot, or Writesonic, the native chatgpt brand monitoring add-on may win on convenience alone, even if a dedicated tool goes deeper.
There is no single right answer here, only the right answer for your team this quarter. Any of these will move you from guessing to knowing, and that is the real win.
Ready to see where you stand in ChatGPT?
You do not have to keep wondering whether ChatGPT is naming you or a competitor. Start a DeepSmith free trial and you will see real ChatGPT mention and citation data for your brand, plus the content pipeline to close the gaps you find. Real data and real drafts before you pay, with no long-term contract. One small step this week, and you will finally know where you stand.
