A client just asked whether they show up in ChatGPT. You do not have a tracker, a report, or a service line to point to. That is a stressful moment, and also an opening. If you can answer under your own brand, on your own domain, with a report that looks like yours, you have a new retainer instead of a scramble.
That is what this guide is for. We looked at the white label AEO tools an agency can genuinely rebrand and resell, not just log into. Answer Engine Optimization, or AEO, is how you get named and cited when buyers ask AI engines the questions that matter in your clients' markets. Reselling it means putting a branded AEO dashboard for clients in front of each account, so the work reads as yours.
Here is the honest part. The word "white-label" is the most abused term in this category. Plenty of tools call a per-seat plan an "agency plan" while their logo sits on every screen your client sees. So before the list, let's agree on what actually counts.
What "white-label" really means for an agency
Not all rebranding is equal. When you evaluate a white label AI visibility platform, walk it up this ladder. The higher a tool climbs, the more it feels like your product.
- Custom domain or branded login. Your client signs in at your URL, not the vendor's.
- Branding inside the product. Your logo, your colors, your chrome across the dashboards they use every day.
- Branded reports. The PDFs, scheduled emails, and in-app views carry your brand, not theirs.
- Multi-workspace architecture. Each client sits in an isolated space, so one account's data never leaks into another.
- Headless or API-first access. You can embed the data inside your own stack and present it however you like.
Reports are nearly universal now. Branded dashboards on your own domain are the rare part, usually gated to a higher tier. Keep that distinction close; it is where most "white-label" claims quietly fall apart.
How we picked
We only ranked tools an agency can put its name on and sell, so every entry had to clear at least two rungs of that ladder. A tool that only lists you in a partner directory did not qualify as white-label, no matter how good the underlying data is.
The criteria:
- A genuine white-label or reseller path, not just a referral listing.
- Public pricing or a documented partner program you can apply to.
- Isolated client workspaces for clean multi-tenant delivery.
- Enough public documentation to describe pricing, features, and limits honestly.
One more promise. We are not inventing numbers. Where a vendor's agency tier is sales-led and unpublished, we say so rather than guess. And where a competitor is the better fit for your situation, we say that too.
The white-label AEO platforms at a glance
Start here, then read the detailed entries for the two or three that fit your delivery model.
| # | Platform | True white-label? | Public agency price | Best for |
|---|---|---|---|---|
| 1 | DeepSmith | Partial (full custom-domain WL at Enterprise) | $99 / $199 / $399, Enterprise custom | Measurement plus on-brand content production in one workspace |
| 2 | Scrunch AI | Yes (API-first partner program) | Core $250/mo, Enterprise custom | Building a bespoke visibility product on a data layer |
| 3 | NetRanks | Yes (custom domain white-label) | $159 / $799 / $1,199, Agency custom | A fully branded client dashboard on your own domain |
| 4 | Peec AI | Partial (agency tier, no custom-domain WL documented) | From $245/mo | EU agencies wanting data residency and prompt tracking |
| 5 | Asklantern | Partial (reseller tier, branded reports) | Sales-led | Competitor-driven prompt discovery plus reseller economics |
| 6 | AthenaHQ | Partial (partner program, co-branded reports) | From $295/mo, Enterprise custom | Execution agents on top of visibility data |
| 7 | Goodie AI | Partial (white-label reporting at Enterprise) | $399/mo, Pro/Enterprise custom | Multi-brand dashboards with revenue attribution |
| 8 | Cairrot | Partial (branded reports, custom domain on Agency) | $39 / $99 / $299, Agency custom | Low-cost branded reporting and open data |
| 9 | LLM Pulse | Yes (explicit white-label SKU) | Sales-led | A fully embedded, rebranded visibility module |
| 10 | BrightLocal | Yes (full white-label on Agency plan) | From $39/mo, Agency $1,299/mo | Local-SEO agencies adding AI citation visibility |
Otterly, Profound, and AirOps come up a lot, so we cover why they are agency-friendly but not truly white-label further down. First, the white label AEO tools you can actually resell.
1. DeepSmith
DeepSmith is our pick, and here is the reasoning, not the adjective. Every other tool on this list measures visibility or produces content. DeepSmith does both in the same workspace, on the same data. For an agency, that collapses two vendors and two logins into one, and it ties the content you ship directly to the gaps the visibility data just surfaced.
Think about how AEO delivery usually works. One tool tells you a client is invisible for the prompts that matter. Then you hand that finding to a separate content tool to close the gap. DeepSmith removes that handoff. It tracks how AI engines answer questions about a brand, finds where that brand is missing, and produces the on-brand article to fix it, all from one place.
Best for: agencies that want to productize AEO alongside content delivery and bill per client workspace, not per seat.
White-label reality. DeepSmith runs a multi-workspace architecture: one account, many client workspaces, each isolated with its own brand context and billing. Every workspace holds its own company profile, products, personas, brand voice, and visual guidelines, so drafts come out in each client's voice with no cross-client bleed. Per-client dashboards cover mention rate, citation rate, share of voice, a competitor leaderboard, the pages earning citations, and full prompt history. You can export to CSV or pull the API to re-skin those numbers into your own report before it reaches a client. Full custom-domain login and an end-to-end UI rebrand are an Enterprise conversation, not a self-serve toggle on the lower tiers.
Engine coverage by tier. Pro tracks ChatGPT. Grow adds Perplexity. Scale adds Gemini. Enterprise covers all five, adding Claude and Google AI Mode. Coverage rises with the plan, so match the tier to what your clients actually ask about.
Pricing.
| Plan | Monthly | Annual (billed yearly) | Articles/mo | Tracked prompts | Seats |
|---|---|---|---|---|---|
| Pro | $99/mo | $80/mo | 20 | 50 | 5 |
| Grow | $199/mo | $160/mo | 40 | 100 | 7 |
| Scale | $399/mo | $299/mo | 90 | 200 | 10 |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
There is a 7-day free trial, with real data and real drafts before you pay, and no long-term contracts.
One honest limitation. Full custom-domain white-label is gated to Enterprise. On Pro, Grow, and Scale you deliver through report re-skinning or PDF export rather than a client login on your own domain, and there is no public agency-only tier. If a branded dashboard on your URL is your one hard requirement, a couple of tools below are built around exactly that.
Integrations. Publishing to WordPress, Strapi, and Webflow, plus custom webhooks and CSV or JSON export, with tracking windows of 7, 30, or 90 days.
Why the top slot? Measurement without production leaves you telling clients where they are losing with no way to close it. DeepSmith is the only entry here that does both, and for an agency that is the difference between a report and a result.
2. Scrunch AI
Scrunch calls itself an AI Experience Platform, and its agency hook is an API-first architecture with an explicit partner program. Rather than rebrand Scrunch's screens, you build your own dashboard on its data and present it under your brand.
Best for: mid-to-large agencies that want to build a bespoke reseller AI search reporting product on a data layer, not rebrand someone else's UI.
White-label reality. Every capability is exposed as an API, so a headless, fully branded product is on the table if you have the engineering to build it. You get prospecting workspaces to demo where a prospect stands, multi-client switching from one login, and governance features like SSO, SCIM, and audit trails, plus a referral commission of up to 20 percent.
Pricing. Core is $250 per month, positioned for smaller brands or agencies piloting AEO. The Enterprise tier, where the partner program lives, is custom. Enterprise unlocks up to nine engines versus four on Core.
One honest limitation. UI-level white-label and a custom-domain login are not the headline; the model is API and headless, which means engineering effort. Agency pricing is sales-led.
Integrations. API-first, CSV and data export, and CMS publishing connectors.
3. NetRanks
If a branded dashboard on your own domain is the whole point, NetRanks was built for you. It runs an explicit Agency Partner program with full white-label at its center.
Best for: agencies whose top requirement is a fully branded, client-facing agency white label GEO tool sitting on their own URL.
White-label reality. Clients log in at your domain. Reports carry your logo and colors, co-branded or fully rebranded. Volume pricing supports running many client accounts at once. Here the branded dashboard is a standard part of the agency SKU, not an Enterprise-only extra.
Pricing.
| Plan | Price |
|---|---|
| Visibility+ | $159/mo |
| Optimization | $799/mo |
| Optimization PRO | $1,199/mo |
| Agency Partner | Custom |
One honest limitation. The full white-label package lives only in the Agency Partner tier, which is sales-led. Lower plans do not include it, so you cannot resell cheaply here.
Integrations. CSV export, API, and webhook alerting.
4. Peec AI
Peec is analytics-first and Berlin-based, with a documented agency tier and EU data residency, which matters if your clients care where their data lives.
Best for: EU-based agencies that prioritize data residency, prompt-level analytics, and an explicit agency plan.
White-label reality. The Agency tier adds multi-brand tracking, agency seats, and reporting. It is not a documented custom-domain white-label SKU on the public page, so deeper rebranding usually means an Enterprise conversation. Treat Peec as strong multi-client analytics with agency-branded reporting, not a full domain swap.
Pricing. Brand plans start at $95 per month. The Agency tier starts from $245 per month. Enterprise is custom.
One honest limitation. Public agency pricing does not enumerate a full custom-domain white-label option; that requires sales.
Integrations. Notion, Slack, Segment, GA4, plus API on higher tiers.
5. Asklantern
Asklantern (Lantern) has repositioned around AI-search visibility and publishes a distinct Agencies and Resellers plan. Its differentiator is competitor-driven prompt discovery, so it helps you find the questions worth tracking, not just track a list you have.
Best for: agencies that want prompt discovery combined with reseller AI search reporting economics.
White-label reality. You get volume discounts across many client workspaces, white-label reporting with your branding on deliverables, and multi-account management under one login. The rebrand is centered on reports and branding rather than a full custom-domain login.
Pricing. Sales-led. The Agencies and Resellers plan is documented, with volume discounts and white-label reporting, but there is no public dollar figure.
One honest limitation. A client login on your own domain is not publicly enumerated, so confirm the rebranding surface before you commit.
Integrations. Standard data export and API on paid tiers.
6. AthenaHQ
AthenaHQ runs an Agency Partner program and leans on execution agents that act on visibility data, not just dashboards that report it.
Best for: mid-market and enterprise agencies that want a partner-led engagement plus agents that take action.
White-label reality. The partner program brings preferred pricing, co-branded or agency-branded client reports, multi-account management for your staff, and a dedicated agency support channel. Full custom-domain white-label is not publicly enumerated; agency terms are negotiated through the program.
Pricing. There is a free Starter tier for light usage. Paid plans start around $295 per month on a credit-based model, and Enterprise is custom.
One honest limitation. The branding surface is reports and co-branding rather than a full UI rebrand, so ask exactly what your client sees.
Integrations. Google Analytics, Google Search Console, and standard data export.
7. Goodie AI
Goodie frames itself as an end-to-end AEO platform spanning research, monitoring, optimization, and revenue attribution. That last piece, tying visibility to pipeline, is its pitch to agencies proving value.
Best for: agencies running multi-brand, multi-region programs that need revenue attribution alongside monitoring.
White-label reality. Multi-domain dashboards are built in from the Pro tier up. White-label reporting arrives at Enterprise, along with the widest engine coverage. A custom-domain white-label login sits at Enterprise, not on the entry plan.
Pricing. Explorer is $399 per month with multi-domain support. Pro and Enterprise are custom.
One honest limitation. White-label reporting is Enterprise-only, so the entry plan does not give you a resellable branded surface.
Integrations. An MCP server, a REST API, and a Looker Studio connector.
8. Cairrot
Cairrot is built explicitly for agencies, consultants, and data-led teams, and it brings white-label reporting in at a low price point.
Best for: data-led agencies and SEO consultancies that want inexpensive branded reports and open data.
White-label reality. White-label reporting is built in from the Monitor plan upward. The Agency tier adds custom domain setup, so clients log in at your URL, plus multi-client architecture and unlimited reporting. That combination of a branded aeo dashboard for clients at this price is unusual.
Pricing.
| Plan | Price |
|---|---|
| Starter | From $39/mo |
| Monitor | $99/mo (white-label available) |
| Pro | $299/mo |
| Agency | Custom |
One honest limitation. Agency pricing is sales-led, and not all advanced engines are covered on the lower tiers.
Integrations. A Looker Studio connector, a REST API, webhooks, and CSV export.
9. LLM Pulse
LLM Pulse runs an explicit product literally called White-Label: your logo, your domain, your brand colors across every dashboard and report.
Best for: SaaS companies and agencies that want to embed AI visibility as a fully rebranded module inside their own product catalog.
White-label reality. The full feature set comes included under your brand: prompt tracking, visibility monitoring, sentiment analysis, citation tracking, and competitor benchmarking. This is one of the cleanest "resell it as your own product" stories on the list.
Pricing. Sales-led. The white-label SKU has no public per-seat or per-client figure, so budget a conversation.
One honest limitation. Pricing is entirely sales-led, which makes quick margin math harder up front.
Integrations. Cloudflare, AWS, Fastly, Vercel, and Netlify, plus GA, Adobe Analytics, and others.
10. BrightLocal
BrightLocal is a long-standing local-SEO platform that added AI and LLM citation tracking on top of a white-label reporting backbone it has run for years. If your clients are local businesses, this is the most proven rebrand on the list.
Best for: local-SEO agencies adding an AI citation layer to a white-label reporting product clients already trust.
White-label reality. White-labeling is available across all three paid plans. Full white-label with a custom domain and complete rebrand sits at the $1,299 per month Agency plan, or as an add-on to lower plans.
Pricing. Plans start at $39 per month. The full white-label Agency plan is $1,299 per month, the priciest option in this roundup.
One honest limitation. Full white-label is an add-on rather than a free inclusion on entry plans, and the AI citation tracking is newer than the local-SEO core.
Integrations. Looker Studio, third-party reporting tools, and APIs.
Agency-friendly, but not truly white-label
These three come up constantly, so let's be clear about why they missed the ranked list. They can serve an agency well. They just do not work as a white label AI visibility platform you can resell as your own.
Otterly AI is a lightweight, lower-priced tracker (Lite at $29 per month, Standard at $189). Its own help center confirms there is no native white-label option, so any agency using it is re-skinning exported reports by hand. Fine for a small shop; not a resell play.
Profound is enterprise-grade AI-search analytics, priced from $99 per month (Starter) up through a custom Enterprise tier covering up to ten engines. Its partner program is a directory: you get listed for referral leads, not a SKU to rebrand.
AirOps is a growth platform for AI search and content production (Solo at $200 per month, Pro at $2,000, Team at $3,500). Multi-Brand-Kit support lets you run several client brands in one workspace, but there is no white-label reseller SKU or custom-domain login. You deliver inside AirOps rather than rebrand it.
Two other ways to resell AEO
Not every reseller path is a SaaS dashboard. If you want to start selling AEO before your tooling is figured out, two other models are worth a look.
WhiteLabelIQ sells a finished AI visibility audit as a white-label deliverable across ChatGPT, Gemini, AI Overviews, Perplexity, and Claude. You rebrand the report and hand it to a prospect. It is a one-off, not continuous monitoring, so it works best as a sales opener.
Respona offers a done-for-you managed service rather than software. Its team executes under your brand, and you set the client price. Your margin is the spread between what you charge and what fulfillment costs. And if you already pay for Semrush or Surfer SEO, both fold AI-search data into existing deliverables, though neither is a resellable white-label SKU.
How to choose the right one for your agency
Feeling like every tool sounds similar? That is normal. The trick is to stop comparing feature lists and start with your delivery model. Answer one question first: what do you need to hand a client?
If you need a branded client login on your own domain, and nothing less will do, the closest agency white label GEO tool fit is NetRanks, LLM Pulse, or Cairrot's Agency tier. All three put the branded dashboard in the standard agency SKU instead of gating it to a bespoke Enterprise deal.
If your clients are local businesses, BrightLocal is the most proven white-label reporting in the market, with AI citation tracking layered on top. Budget for the $1,299 per month Agency plan.
If you have engineering and want to build your own product, Scrunch's API-first model or LLM Pulse's embeddable module let you own the experience end to end. If you are EU-based and data residency is a client requirement, Peec is the natural fit.
If you want measurement and the content to close the gaps in one place, DeepSmith is why we ranked it first. You are not just reporting a problem; you are shipping the pages that fix it, on brand, from the same data. That is the difference between a monthly deck and a monthly result.
One caution for any contract: confirm in writing that client data is not used to train public models. Get it in the MSA.
Start with one client this month
You do not need to roll AEO out across your whole roster at once. Pick one client who has already asked about AI search, stand up their tracking, and send the first branded report. Momentum matters more than a perfect rollout.
If you want measurement and on-brand production in the same workspace, so the pages you ship come straight from the gaps you find, start a DeepSmith free trial and set up your first client workspace. You get real data and real drafts before you pay.
