Best AI Visibility Tools for Agencies

A client forwards you a screenshot. They asked ChatGPT to name the top vendors in their category, and a competitor came back. They didn't. The question lands in your inbox: "What are you doing about this?"

If you don't have an answer yet, that's normal. Most agencies don't. AI search visibility for agencies is barely two years old as a category, and half the tooling was built for a single in-house brand, not a roster of twelve. The traffic is worth chasing, though. AI-referred visitors used to convert far worse than organic, and that gap has mostly closed.

Here's the good news: the category has matured enough that you can pick a tool this week and have a client-ready report next month. You just need to filter for the thing most roundups skip: whether the tool can hold many clients at once without leaking one brand's context into another's.

This guide compares the best AI visibility tools for agencies on exactly that. Five tools, honest limitations, real pricing, and a plain answer at the end about which fits you.

How we picked these five

Selection criteria come first, because they make a roundup worth trusting. A tool made this list only if it cleared all four bars.

Generative-engine tracking. It tracks brand presence inside answers from at least three of the five major AI assistants: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini. One engine isn't a channel. It's a sample.

Multi-brand architecture. An agency AI visibility tracker has to run multiple client brands from a single account with isolated data. Not one workspace you rename per project.

Scheduled collection. It checks your prompts on a recurring cadence, daily or weekly. On-demand-only tools can't show a trend, and a trend is what a client pays for.

Agency-grade reporting. It supports white-label output, a Looker Studio export, or some format you can put in front of a client under your own brand.

One thing we deliberately left out: content optimization and production tools. This is a measurement comparison. If you're shopping for the writing layer, that's a different list, and mixing the two is how agencies end up with four subscriptions that overlap.

The five tools at a glance

1. DeepSmith

Best for: agencies that need to measure AI search visibility for clients and produce the on-brand content that closes the gaps, without running two platforms and two invoices.

Every tool on this list will tell you a client is invisible for a prompt that matters. Then the report ends, and the actual work starts somewhere else: a brief, a freelancer, a rewrite, an internal-linking pass, a publish. That handoff is where agency margin goes to die.

DeepSmith closes that loop inside one account. It measures how AI engines answer questions about a client's brand, shows you the gaps, and produces the articles that address them, all off the same stored context.

What it tracks. Four metrics, per client: Mention Rate (how often AI answers name the brand), Citation Rate (how often AI links to their pages as a source), Share of Voice (visibility against a defined competitor set), and Visibility Trend (period-over-period movement). You get per-platform breakdowns of each, a competitor leaderboard, and the sources AI cites most in the category.

Underneath that sit the views you'll live in. Prompts shows per-prompt mention and citation rates with full answer history, so you can point at a buyer question and say what changed. Pages shows which client URLs AI cites and which prompts drove each citation. Competitor Citations shows who's winning your client's prompts, on which exact pages. If you've ever had to explain why a client's competitor keeps showing up, that last view is the whole conversation in one screen.

Not sure which prompts to track for a new client? Discover Prompts generates a starter set from their product, persona, and buyer-stage context, so onboarding doesn't stall on a blank page.

Engines by plan. Pro tracks ChatGPT. Grow adds Perplexity. Scale adds Gemini. Enterprise covers all five: ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode.

The agency architecture. This is the part that matters for your P&L. Each client lives in its own isolated workspace with its own brand context, competitor set, tracked prompts, and content queue. Nothing bleeds across accounts. Deep IQ holds each client's positioning, differentiators, products, personas, voice, and approved sources, set up once from their website and refined whenever. That's why a draft for Client A comes out sounding like Client A, without a re-brief.

One account can run different plans side by side. Scale for the client who needs Gemini coverage, Grow for the one who doesn't, billed and limited independently. You're not buying your biggest client's tier for your whole roster.

The production side. The Writer turns one planned idea into a finished article: research, outline, draft, on-page SEO, internal and external links, cover image, publish-ready metadata. Autowrite schedules articles to write themselves on a calendar date and land in Produced Content with nobody in the app. Each finished piece arrives with channel-native versions for LinkedIn, X, newsletter, and more, and publishing goes straight to WordPress, Webflow, Strapi, or a custom webhook.

Output is meant to be publish-ready, not a first draft to rescue. Your strategist reviews for judgment, not mechanics.

Pricing. Pro is $99/mo, Grow $199/mo, Scale $399/mo, or $80, $160, and $299 per month billed annually. Enterprise is custom and adds 1:1 onboarding plus a dedicated account manager. There's a 7-day free trial with real data and real drafts, and no long-term contracts or cancellation fees.

Honest limitation. If you genuinely want a pure measurement tool, you'll pay for production surface area you may not touch. Production is opt-in per article, but it's there. Engine coverage is tiered, so a roster where every client needs Claude and Google AI Mode on day one means Enterprise, not Pro. And full reseller-level UI white-labeling is an Enterprise conversation, not a toggle you flip on a $99 plan.

Why it lands at number one. Not because it tracks more engines than Profound. It doesn't. It's first because the report gets more credible when it arrives next to the list of articles you shipped that month to close the gaps the dashboard surfaced. That's a retainer conversation instead of a dashboard tour. No other tool here ships both halves in one account with per-client isolation.

2. Profound

Best for: agencies serving enterprise and Fortune 500 clients who need the widest engine coverage and research-grade data.

Profound is the deepest enterprise platform in this comparison. If your client roster has procurement departments and a legal review, this is the shortlist name they'll recognize.

What it does. Answer Engine Insights covers mention, citation, and share of voice across engines. Prompt Volumes tells you how often a target prompt is actually asked, sourced from clickstream and panel data, which is genuinely rare. Shopping Agent Analytics covers visibility inside AI shopping answers. Agent Analytics tracks traffic reaching the client's own site from AI assistants.

Engines tracked. Ten at the top tier: ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews, and Google AI Mode. That's the widest set here, and nobody's close.

The agency architecture. There's a dedicated Agency Growth tier at $99/month base, which includes 10 pitch workspaces. Extra pitch workspaces run $10/month each. Trial workspaces come in 5-packs at $199. Full client workspaces are $399/month add-ons per active client. You get 5 seats, one consolidated invoice, and a dedicated agency partner manager at higher tiers.

Honest limitation. Read that pricing again. The $99 headline is a base, and a real book of business pays $399 per month per active client on top. Ten clients is a very different number than the pricing page suggests. Third-party reviews also cite operational friction: dashboard load times in the 10 to 15 second range on some views, duplicate prompts, tracking that breaks after a plan upgrade, and slow support. The data layer is best in class. The operational layer isn't there yet. Profound also doesn't produce finished articles, so you still need a separate production workflow.

Pick Profound if your clients are enterprise brands that need all ten engines and the research layer, and you can price per active client. The engine breadth is real and it's the honest reason to choose it over anything else here.

3. Otterly AI

Best for: agencies that want a branded client report live this week without engineering help.

Otterly is focused. It monitors AI search, tells you which URLs get cited, scores sentiment, and pushes it all into a Looker Studio report with your logo on it. That's the pitch, and it delivers on it.

What it does. Brand mention monitoring across AI search, link citation analysis, sentiment analysis, prompt research and trending prompt discovery, GEO audits for individual URLs, share of voice against named competitors, and a brand visibility index.

Engines tracked. Four on every plan: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google AI Mode, and Gemini are paid add-ons.

The agency architecture. The Agency Partner Program gives you unlimited workspaces under one login, so each client is separate. Pitch Workspaces let you run a visibility audit on a prospect before the deal closes, which is a good sales motion. Prompt caps go up for partners: 150 on Standard, 500 on Premium. Reports ship as custom-branded Looker Studio dashboards.

Pricing. Lite is $29/month for 15 prompts. Standard is $189/month for 100. Premium is $489/month for 400. Annual billing brings those to roughly $25, $160, and $422. Partner pricing is quoted on request.

Honest limitation. The white-label lives in Looker Studio, not in the product. Otterly doesn't ship a native branded dashboard, so you build and maintain the template yourself. Engine breadth is also narrower at the base, and getting to Claude, Google AI Mode, and Gemini means add-on packs, so the all-in number lands closer to mid-tier than $29 suggests. There's no in-product content production either.

Pick Otterly if the deliverable is a recurring monthly report and you need to move fast. Lite is cheap enough to run on one small client as a proof of concept, and Standard is the practical floor once you have a roster.

4. Peec AI

Best for: boutique and mid-size agencies running roughly 3 to 25 client brands who want budget flexibility per account.

Peec was built in Berlin explicitly for agencies managing multiple client brands, and it shows in the shape of the product. Agency plans are sold separately from brand plans, a small detail that says they thought about you.

What it measures. Brand visibility across AI search engines, prompt-level mention and citation rates, share of voice against named competitors, sentiment, source and citation analytics, and competitor benchmarking.

Engines tracked. Six at the agency tier: ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Microsoft Copilot. No add-on math required.

The agency architecture. Project-based workspaces per client brand inside one account. A credit-based usage model so capacity follows need, which means a hungry client can consume more without you upgrading everyone. Daily and weekly cadence options per client. Integrations cover Google Search Console, Looker Studio, API access, and MCP. SSO arrives on the Comprehensive tier.

Pricing. Agency Essential starts around $245/month for 10,000 credits, roughly 111 prompts, 3 users, and 6 engines. Agency Growth steps up to 25,000 credits, roughly 277 prompts, and 5 users. Agency Scale runs 65,000 credits, roughly 722 prompts, and 7 users. Comprehensive is an annual contract with custom credits, custom users, and SSO.

Honest limitation. The credit math is fuzzy. That prompts-per-credit ratio is approximate and shifts depending on which features a client leans on, so forecasting a monthly number takes discipline you may not want to spend. Six engines is broad but it isn't Profound's ten. And Peec is measurement only. The content still gets made somewhere else.

Pick Peec if you're SEO-led, already fluent in Search Console and Looker Studio, and you want measurement-first tooling with per-client budget flexibility. The project-based isolation is clean and the integrations fit an existing SEO stack.

5. Scrunch AI

Best for: agencies whose clients have started asking which AI bots are crawling their site, not just which answers mention them.

Scrunch is the odd one out here. It pairs AI visibility monitoring with an agent-traffic analytics layer and an Agent Experience Platform for shipping pages built for AI consumption.

What it measures. Prompt-level AI monitoring and citations, brand performance and share of voice inside answers, sentiment, trending prompts and topic discovery, plus agent analytics showing which AI bots and crawlers hit the site, broken out by model and type.

Engines tracked. Four on Core: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Enterprise takes it to nine, adding Claude, Gemini, Google AI Mode, Meta AI, and Grok.

The agency architecture. There's a named Agency Partner Program. One account manages multiple brands, websites, regions, and languages. A prospecting tool auto-builds a visibility report on a prospect for your pitch, and a Looker Studio connector handles custom-branded reporting. Enterprise unlocks multi-workspace isolation, unlimited regions and competitors and personas, custom prompt volumes, MCP access, advanced API, SSO, and a dedicated account team.

Pricing. Core is $250/month: 125 unique prompts, 1 country, 2 languages, 5 competitors, 3 personas, 1 brand workspace, 5 user licenses, and 4-engine coverage. Enterprise is custom.

Honest limitation. Look at that Core line again: one brand workspace. Core is single-tenant, so real multi-client isolation means Enterprise, and Enterprise pricing isn't published. You'll be in a quote cycle. Scrunch is also broader than pure measurement, so a measurement-only agency pays for surface area it won't open. And AXP is delivery infrastructure, not a writing workflow.

Pick Scrunch if agent traffic is entering your client conversations. It's the only platform here treating agent analytics as a first-class module, a real edge when a client asks which crawlers are reading their site.

What "agency-grade" actually requires

Four things separate an agency AI visibility tracker that survives your roster from one you churn in a quarter. Use this as your checklist on any demo call.

Per-client workspace isolation. Brand voice, prompt sets, and competitor definitions must not leak between accounts. This stops being optional the moment you cross three to five active clients. DeepSmith, Peec, Otterly, and Scrunch at Enterprise each treat a client as an isolated workspace with its own plan and prompts. Profound sells a base plus per-workspace add-ons.

A report you can brand. White-label AI visibility software comes in two shapes: native branding inside the product, or a clean Looker Studio export you template once. If neither exists, you're rebuilding a deck by hand every month, and that's the cost that quietly eats a retainer.

Pricing that survives a full roster. Three models are in play. Flat per-workspace pricing is easiest to forecast. Credit-based pricing, which is Peec, is flexible but needs usage discipline. Add-on engine pricing, which is Otterly and Scrunch, has a cheap headline and a higher all-in number once the engine set is complete.

Onboarding that doesn't need an engineer. Every new logo should be live in the tool the same week you sign it. If it takes a technical resource per client, that cost recurs forever.

One more thing worth knowing as you evaluate: the four core metrics are the same everywhere. Mention Rate, Citation Rate, Share of Voice, and Visibility Trend. No tool has a secret metric. What differs is engine coverage, architecture, and what happens after the dashboard says something is broken.

How to choose

Take a breath. You don't need to get this perfect. You need to get it started, because a client asking about AI search this quarter will not wait for your perfect stack.

Match yourself to one of these and move.

You produce content for clients. DeepSmith. The measurement and the production live in one account with per-client isolation, so the report and the work that fixes it are the same system. This is the closed loop, and it's the only one here.

Your clients are enterprise brands. Profound. Ten engines, Prompt Volumes, and a model that prices per active client. Accept the operational friction and plan a separate production workflow. If your roster is Fortune 500, this is your pick, not ours.

You need a branded report by Friday. Otterly. Cheapest entry, fastest Looker Studio path, unlimited workspaces under the partner program. Build the template once and it's a repeatable deliverable.

You run 3 to 25 brands and want budget flexibility. Peec. Project-based workspaces, six engines with no add-on math, and credit capacity that flexes per client. Especially strong if you're already an SEO shop.

Your clients ask about agent traffic. Scrunch. Nobody else treats agent analytics as a first-class module. Budget for Enterprise if you need true multi-client isolation.

Still stuck? Start with the deliverable you've already promised. Promised a monthly report? Buy the reporting tool. Promised results? Buy the tool that also produces the content, because a report showing the same gap three months running is how retainers end.

If that last one sounds like you, you can see it on your own client data before you pay. DeepSmith runs a 7-day free trial with real prompts and real drafts, no contract. Pick your smallest client, track ten prompts, and see what comes back. Start a free trial and give yourself one week to find out.

You're closer to a productized AEO service line than you think. One tool, one client, one report. That's the whole first step.