Best Free AI Visibility Trackers

Most tools call a 7-day trial "free." Then day eight arrives, the paywall drops, and your data stops refreshing.

If you have been hunting for a free AI visibility tracker and feeling a little misled, that is normal. The word "free" in this space is doing a lot of work, and most of it points back to a credit card. You deserve a straight answer about which tools actually keep watching your brand past the trial window, and which ones just want your email.

Here is the good news: a handful of genuinely free options exist. They are not as generous as the paid platforms, and each one caps out somewhere. That is fine. For a small team that just wants to know whether ChatGPT and Perplexity are naming you, a capped free plan is often enough to start.

This guide keeps the bar strict on purpose. A tool earns a spot only if it offers standing free AI visibility monitoring, not a countdown to a paid subscription. Let's walk through the ones worth your time, exactly where each free tier stops, and how to pick the right one for where you are today.

How we picked these free trackers

Before you trust any list, you should know what put each tool on it. These are the rules, stated up front so you never feel misled halfway down the page.

A tool qualifies if it meets all of these:

• It has a standing free tier with no time cap. The plan stays usable after any trial window would have expired.
• It runs ongoing, recurring monitoring, not a single scan. Daily, weekly, or scheduled checks count. A one-time snapshot does not.
• It covers at least two major AI surfaces, ideally including ChatGPT and one of Perplexity, Gemini, Google AI Mode, or Claude.
• It publishes what the free tier includes and where it caps, so you are not guessing.
• It is active in 2026, not discontinued or invite-only.

One nuance worth naming: some "free" tiers are credit-based and deplete, while others are standing with hard caps. A credit-based free plan gives you a fixed pool of checks and then asks you to upgrade. A cap-based free plan keeps running forever inside its limits. Both are real, and we flag which is which for every pick, because the difference decides whether a free LLM visibility tool works for a week or for a quarter.

Free AI visibility trackers at a glance

Here is the whole list in one view. Skim it, find the row that sounds like you, then read that tool's section for the honest limitation.

1. DeepSmith

Best for: marketing leads who want to track their AI visibility and act on the gaps in the same place, not just watch a dashboard.

Let's be honest right away, because you would spot it anyway. DeepSmith does not run a perpetual free plan. What it offers is a 7-day free trial, and it is the most generous trial in the category: a real workspace, real tracked prompts, real data, and real drafts, with no credit card to start. That is a free trial, not a free tier, and you should treat it that way.

Inside the trial, the DeepSmith AI visibility module tracks how your brand shows up across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, with engine coverage rising by plan tier. You see mention rate, citation rate, and share of voice, plus per-prompt and per-page breakdowns and a competitor leaderboard. The part that sets it apart is what happens next: the same workspace produces publish-ready articles from the same data, so a visibility gap becomes a drafted piece instead of a note in a spreadsheet.

Key features in the trial:

• AEO tracking with mention rate, citation rate, share of voice, and full answer history.
• Content Intelligence that surfaces competitor pages and turns them into ideas.
• A writer that turns one idea into a linked, publish-ready article with a cover image and metadata.
• Autowrite to schedule articles that write themselves on a set date.
• An Apps Library that turns one article into channel-native posts for LinkedIn, X, newsletters, and more.

Honest limitation: the only free offer is the 7-day trial. If you need ongoing monitoring without ever paying, DeepSmith is not the one to camp on past day seven. After the trial, plans start at $99/mo. What you are really testing in that week is whether tracking and production belong in one tool for your team.

2. Columbus AEO

Best for: budget-conscious teams that want recurring monitoring across several AI platforms without a credit card.

Columbus AEO is a European monitoring tool, and its free tier is the real thing: it runs in the background, refreshes on its own, and stays usable indefinitely. What makes Columbus stand out is how it collects data. It runs scans through real desktop-app and browser sessions rather than synthetic API calls, which the vendor positions as closer to what a person actually sees.

The free plan covers six AI platforms, with public references citing ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and Microsoft Copilot. You get up to 10 prompts, one tracked competitor, and unlimited daily scans on a schedule you set. For a single product and a short prompt list, that is a genuinely workable standing free tier.

Key features in the free tier:

• Coverage of six AI platforms.
• Up to 10 prompts.
• One competitor tracked.
• Unlimited daily scans.

Honest limitation: the free tier caps at one competitor and 10 prompts. If you need share of voice across a real competitive set, the Plus plan at €15/mo is the practical floor. For a first look at where you stand, though, the free tier does the job.

3. LLM Brand Monitor by Serpstat

Best for: solo marketers who want the widest AI model coverage on a true free plan.

This is Serpstat's dedicated AI brand monitoring product, and the reason people reach for LLM Brand Monitor is coverage breadth. It markets monitoring across more than 100 AI models, including ChatGPT, Claude, Gemini, and Perplexity, and it ships with a real free tier rather than a trial. Independent verification of accuracy per model is not published, so treat the headline number as reach, not a guarantee.

The free plan gives you 10 checks per month across two projects, with sentiment analysis included. Ten checks is a monthly sanity check: enough to confirm whether the major models name you, not enough to run a weekly cadence across a full prompt set. As a free LLM visibility tool, its edge is reach across models rather than depth on any one.

Key features in the free tier:

• 10 checks per month.
• 2 projects.
• Monitoring across 100+ AI models.
• Sentiment analysis and email support.

Honest limitation: 10 checks per month runs out fast. A team that wants weekly tracking across five or more prompts will outgrow this in week two, and the Pro plan at $39/mo is the next step. As a free way to see how AI describes your brand, it is one of the broadest options here.

4. PromptMonitor

Best for: publishers and content teams who need daily prompt and position tracking at zero cost.

PromptMonitor is built around content-citation analysis, and its free plan is a standing tier with daily monitoring baked in, not a time-limited trial. That daily cadence is the draw. Most free tiers refresh weekly or on credits, so a $0 plan that checks positions every day is unusual and useful for anyone publishing on a regular clip.

The free plan covers five keywords and 10 prompts, with position tracking and competitor analysis included. That is plenty for a single product or one campaign, and it keeps working month after month.

Key features in the free tier:

• 5 keywords.
• 10 prompts.
• Daily monitoring.
• Position tracking and competitor analysis.

Honest limitation: five keywords and 10 prompts will not cover a multi-topic editorial calendar. If you track many clusters, you will feel the ceiling, and the Pro plan at $49/mo lifts it to 20 keywords and 50 prompts. For focused daily tracking, this is one of the cleanest free picks.

5. AI Labs Audit

Best for: agencies and consultants who need AI bot and crawler analytics as part of an audit.

AI Labs Audit pairs AEO monitoring with agent and crawler analytics, tracking how more than 50 AI bots interact with your site. New accounts get 500 free credits at signup, which the tool markets as a discovery plan. The standout here is the crawler angle: it is less about "did AI name me" and more about "which AI bots are actually reading my pages," which matters when you are diagnosing why a site is invisible.

Because it runs on credits, the free access is finite rather than recurring. You get a solid diagnostic pass, then the pool runs down.

Key features in the free tier:

• 500 free credits at signup.
• Coverage of 50+ AI models and bots.
• Agent and crawler analytics.

Honest limitation: this is a credit-based free tier, so treat it as a diagnostic, not an ongoing subscription. Once the 500 credits are spent you upgrade to keep collecting, with paid plans starting at €79/mo. For a one-time deep audit of bot behavior, the free credits go a long way.

6. RankScale AI

Best for: teams already tracking AI Overview and ChatGPT rankings who want a free audit add-on.

RankScale is positioned as an AI rank tracker for ChatGPT and Google AI Overviews, and its free tier leans toward audits and rank checks that stay available after signup. If you already live in AI Overview rank tracking, RankScale slots in as a free way to run page audits without adding another paid seat.

The free tier includes 10 page audits and 50 search terms, with all regions available. That regional coverage is a nice touch for teams watching visibility in more than one market.

Key features in the free tier:

• 10 free page audits.
• 50 search terms.
• All regions included.

Honest limitation: the free tier is built around audits and rank checks, not per-prompt mention and citation history. If you want a running record of how often AI names and links you, you will need the Essential plan at €20/mo or higher. For audit-first teams, the free tier earns its place.

7. Otterly.AI

Best for: founders who want one of the most established names in AI search monitoring, with a free tier to test at signup.

Otterly.AI is one of the better-known platforms in this category, tracking brand mentions and citations across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Here is the caveat you need: a free tier is reported by independent reviewers, but Otterly's own pricing page currently lists only paid plans, and at least one comparison site says there is no free plan. So verify at registration rather than trusting a fixed limit.

If a free tier is present when you sign up, expect it to be restricted: a small prompt count, limited model coverage, and a weekly refresh. That is enough to kick the tires on an established tool before committing.

Key features in the free tier (as reported):

• A restricted prompt count.
• Restricted model coverage.
• Weekly refresh.

Honest limitation: Otterly's free-tier status is contested across sources, so do not count on specific limits until you see them in the signup flow. If you want a guaranteed paid entry point, the Lite plan is $29/mo for 15 prompts across four engines. Include this one on your shortlist, then confirm the free option yourself.

Free tools that only scan once

Some of the most useful free tools in this space are not trackers at all. They run a single scan, hand you a snapshot, and stop. That is genuinely helpful for a quick audit or a pitch deck, but it does not satisfy the ongoing-monitoring bar this list is built on. Keep these in your back pocket for a first look:

• The Ahrefs AI Visibility Checker runs across ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews with no signup. It gives a one-time snapshot, and ongoing monitoring is sold separately as Ahrefs Brand Radar.
• HubSpot's AEO Grader gives an instant audit of structured data, FAQ schema, and E-E-A-T signals, with no account required. One-off, not recurring.
• ProductRank.ai returns a brand visibility score by querying major models with your name.
• Emarketed's AI Search Optimizer gives a 0 to 100 visibility score plus a prioritized fix list.

These are fine for a single check. Just do not expect history or alerts from them.

Tools that call a trial "free"

To keep this honest, here are the popular tools that show up in "free" roundups but only offer a free trial of a paid plan. They are not bad tools. They just do not belong on a list about standing free tiers, and you should know before you hand over your email:

• Peec AI: 7-day free trial, then paid.
• AIclicks: 3-day free trial, no credit card, then paid.
• ZipTie: 14-day free trial.
• Am I On AI: 7-day free trial.
• AI Peekaboo: 14-day trial plus a one-off free report.
• Semrush AI Visibility Toolkit: a paid add-on, no free trial.
• Profound, AthenaHQ, and Scrunch AI: demo only, no self-serve free tier.

If a tool asks for a card before it shows you data, it is a trial. That is not a knock on it. It is just a different thing than what you came here for.

How to choose your free AI visibility tracker

Feeling a little spoiled for choice? Let's make this simple. Match your situation to one pick and start there. You can always switch later.

• You want the deepest coverage plus the ability to act on the data in one place, and you can commit to a focused week: start the DeepSmith trial.
• You want a real free tier that scans six platforms daily on a schedule: choose Columbus AEO.
• You want the broadest AI model coverage and can live with 10 monthly checks: choose LLM Brand Monitor by Serpstat.
• You publish often and want daily prompt tracking for $0: choose PromptMonitor.
• You run an agency and need AI bot and crawler analytics: start with AI Labs Audit's free credits.
• You already track AI Overview rankings and want free audits: add RankScale.
• You want an established name and will verify the free tier yourself: shortlist Otterly.AI.

One gentle nudge: pick one this week and actually run it. You can track brand in AI free of charge at a basic level with any option above, and a live number beats a perfect plan you never start. Momentum matters more than the perfect choice.

Where a free tracker stops being enough

Free tiers are a wonderful place to begin, and for an early-stage or single-product team they can carry you for a quarter or two. The moment you need daily competitor benchmarking across many prompts, coverage of more than one or two engines, or a record you can act on without exporting to a spreadsheet, you have outgrown the free lane.

That is not a failure. It is a sign your AI search work is real enough to invest in. Free AI visibility monitoring is a starting line, not a finish line. When you reach that point, the question shifts from "what can I track brand in AI free" to "what closes the gaps I can now see." DeepSmith was built for exactly that handoff: it tracks where you show up across AI engines, then produces the on-brand content to close the gaps, all in one workspace. That is the difference between watching a dashboard and moving the numbers on it.

Ready to see your real data and real drafts in a week, no credit card to start? Start your free DeepSmith trial and find out where you stand.