DeepSmith

Sep 26 · Tools & Comparisons

19 min read

SE Visible Alternatives: 7 Best AI Visibility Trackers for 2026

Avinash Saurabh
Avinash Saurabh · CO-Founder & CEO
A monochrome illustration of seven layered document cards fanned across a charcoal background with one lifted forward, connected by thin lines to answer bubbles and small chart fragments, under the cover line Seven AI Visibility Trackers.

You opened SE Visible, looked at your five engines, and thought: okay, now what?

That feeling is normal. Seeing where AI answers name you is the first win. Turning that into published pages that actually earn citations is the second one, and it is the harder half.

So this guide walks through seven SE Visible alternatives, ranked for a marketing lead who has to both measure and act. Some of them measure more engines. Some go deeper on sources. One of them writes the content too.

Here is the good news: you do not need all seven. You need the one that matches the problem you have this quarter.

How we picked and ranked these tools

A roundup is only useful if you can see the ruler. Here is ours, in order of what matters most to a content team.

  1. Engine coverage. Which answer engines the tool checks, especially ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
  2. Depth of measurement. Prompt-level visibility, mentions, citations, position, sentiment, share of voice, history, and how often data refreshes.
  3. Competitive intelligence. Competitor discovery, benchmarking, and the exact pages winning citations.
  4. The action layer. Recommendations, audits, briefs, or real article production that closes the gaps you find.
  5. Operating fit. Prompt volume, projects, geographies, languages, exports, API, and whether prices are published at all.
  6. Fit for marketing leads. Whether the insight connects to a repeatable workflow, or stops at a dashboard.

One note before the list. When people search for SE Ranking AI visibility alternatives, this is the product they mean: SE Visible, not the rank tracker or the wider SEO suite. Scope here stays on the AI-visibility side. And DeepSmith publishes this roundup, so we are not pretending to be a neutral judge of ourselves. Every competitor fact below comes from the vendor's own published material, and we name the buyer who should pick a competitor instead.

For context, the SE Visible page lists five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with Claude marked coming soon. Pricing starts at $99 per month for 200 prompts and roughly 30,000 AI answers analyzed monthly, then $189 for 450 prompts and $355 for 1,000 prompts. Annual billing saves 20 percent, and there is a 10-day free trial.

That is the baseline. Now the alternatives.

The 7 best alternatives to SE Visible at a glance

RankToolLowest published priceEngine coverageCompetitor benchmarkingCloses gaps with content
1DeepSmith$99/mo Pro10 engines across tiersYes, leaderboard plus competitor citation pagesYes, publish-ready articles
2AthenaHQFree tier, then $295/mo10 models on StarterYes, unlimited competitor trackingRecommendations and optimization
3LLMrefs$79/mo9 named enginesYes, share of voice and positionAudits and optimization tools
4RankScale$99/mo Pro (usable tier)17+ engines statedYes, automatic competitor discoveryPage audits and GEO fixes
5OtterlyAI$29/mo Lite4 core engines, 3 as add-onsYes, Brand Report comparisonsContent audits and briefs
6Peec AI$95/mo Starter6 default models, choose 3Yes, suggested and manual competitorsPrioritized recommendations
7Profound$99/mo Starter, billed yearlyChatGPT only on StarterYes, competitor opportunitiesAEO content and FAQ agents

Every row below is one of the SE Visible competitors worth a serious look. Prices are published starting points and can change. "Not documented" further down means the vendor's reviewed material did not state a capability, not that it never will.

1. DeepSmith: best for turning AI visibility data into published content

Best for: marketing leads who can already see their gaps and still cannot get the pages written.

The DeepSmith homepage presents one platform for AI search analytics and content production, pairing visibility tracking with article production.

Most trackers stop at the dashboard. You get a share of voice number, a competitor leaderboard, a list of pages you are losing, and then the work lands back on your calendar. That handoff is where content programs stall.

DeepSmith is an AI search analytics and content production platform in one. Measurement and production run on the same brand, competitor, persona, and sitemap context, so an insight can become a scheduled article without leaving the tool.

What it measures

Ten engines are covered across tiers: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot, and DeepSeek. The metrics are Mention Rate, Citation Rate, Share of Voice, Sentiment, and Visibility Trend.

The Overview shows trends, a per-platform breakdown, a competitor leaderboard, and the sources AI cites most. Prompts carry per-prompt mention and citation rates plus full answer history, and Discover Prompts writes a starter set from your product and persona context, so you are not staring at an empty tracking list on day one.

Pages tells you which of your URLs get cited, what share of your citations each one earns, and which prompts drive them. Competitor Citations goes one step further: which rival wins a prompt, on which exact page, and how they perform engine by engine.

Content Map crawls your site and unlimited competitor sites, sorts every page onto one shared topic taxonomy and a funnel stage, then separates coverage gaps from untapped topics. Sitemaps recheck every 24 hours.

The DeepSmith Competitors view ranks tracked rivals by citation rate and lists their most-cited pages, with a detail card breaking one competitor down by mention rate, prompt coverage and citation rate per engine.

What it does about it

This is the part that separates DeepSmith from a tracker.

Opportunity Agents read your visibility data or your Content Map and return ideas with the evidence attached. Get cited for a tracked prompt. Turn mentions into citations. Take a competitor's citations. Every idea travels with the data point that justifies it, so you can defend the backlog instead of guessing.

Content Studio moves work from New Ideas to Planned Content to Produced Content. The Writer turns one planned idea into a researched, brand-grounded article with internal and external links, a cover image, and publish-ready metadata. Autowrite goes further: schedule it, and the article writes itself on its date with nobody in the app.

Finished pieces publish straight to WordPress, Webflow, Strapi, Sanity, or Contentful, or to your own webhooks. Repurpose and the Apps Library turn each one into LinkedIn, X, newsletter, Reddit, and other channel-native versions, so distribution stops being the step that falls off.

Underneath all of it sits Deep IQ, where your positioning, products, personas, brand voice, visual guidelines, and content types are stored once as structured records. That is what keeps voice steady when volume goes up.

The DeepSmith Produced Content view lists finished articles with buyer stage and status, and opens one to a generated cover image, word, section and link counts, and a Publish button that sends it to your CMS.

Pricing

PlanMonthlyAnnual equivalentArticles/moTracked promptsSeatsEngines
Pro$99$80/mo20505ChatGPT
Grow$199$160/mo401007ChatGPT, Perplexity
Scale$399$299/mo9020010ChatGPT, Perplexity, Gemini
EnterpriseCustomCustomCustomCustomCustomAll 10

There is a 7-day free trial, no long-term contract, and no cancellation fee. Enterprise adds one-to-one onboarding and a dedicated account manager.

One honest scope note

Engine coverage rises by plan. Pro is ChatGPT, Grow adds Perplexity, Scale adds Gemini, and all ten engines sit on Enterprise and Custom. If you need Google AI Mode or Claude on day one, pick the tier that covers it or talk to us about Custom. If you mostly need ChatGPT and Perplexity plus a way to actually publish against what you find, Pro or Grow already does the job.

2. AthenaHQ: best for enterprise AI search governance

Best for: larger teams that need broad model coverage, BI reporting, and governance controls.

The AthenaHQ homepage leads with the line Become the Brand AI Trusts and an offer to see, act and win on AI search, above a row of enterprise customer logos.

AthenaHQ tracks brand mentions across a wide model set. Its plans page names ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, and Meta AI, with more models on request.

Key features: visibility tracking, prompt and response analysis, source and competitor insights, sentiment intelligence, impersonation monitoring, citation intelligence, and brand voice enforcement. Content gap analysis and a recommendation engine suggest on-page and off-page actions.

Pricing: an Essential free tier with $25 of credit and 300 credits, covering five models. Starter is $295 per month with 3,600 credits, visibility across 10 models, integrations, CSV export, and a content optimization agent. Growth pricing is not published. Enterprise is custom and adds a knowledge base, claim review, SSO, audit logs, multi-region and multi-language support, and executive dashboards through Tableau, Power BI, and Looker.

Honest limitation: several of the strongest capabilities are Enterprise-only, and Growth pricing is not listed at all, which makes budgeting hard. Pick AthenaHQ over DeepSmith when governance, BI dashboards, and multi-region controls outrank price transparency. Its reviewed material does not document full article production, so plan for a separate writing workflow.

3. LLMrefs: best low-cost multi-engine tracking

Best for: marketers, agencies, and SEOs who want wide engine access at a low published price.

The LLMrefs homepage invites you to grow your brand's visibility in AI search and describes tracking keyword rankings, citations and competitor benchmarking for ChatGPT, AI Overviews and Perplexity.

LLMrefs tracks keywords rather than only hand-maintained prompts, and generates fan-out prompts from real AI chatbot conversations. It reports keyword rankings, citations, brand share of voice, and position, and lets you filter the source URLs behind answers.

Key features: nine named engines (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot, Meta, DeepSeek), 50+ countries, 20+ languages, weekly refreshes with every keyword updated at least weekly, competitor share of voice ranking, CSV export, and API access. It also ships an AI crawlability checker, a Reddit threads finder, and an LLMs.txt generator.

Pricing: one All in One plan at $79 per month, covering 500 prompts for brand mentions, sources, and fan-out queries, with unlimited projects, domains, and team members. There is a 7-day free trial and you can cancel anytime.

Honest limitation: the product is analytics and optimization first. The reviewed material does not state that it writes full articles, stores structured brand context, publishes to a CMS, or builds distribution assets. Choose LLMrefs over DeepSmith when cheap, broad monitoring is the priority and writing lives somewhere else already.

4. RankScale: best for engine and geography breadth

Best for: teams and agencies that need many engines, wide international coverage, and technical page audits.

The Rankscale homepage headline reads Own Your AI Presence and describes tracking brands, products and ads across 17+ engines including ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews.

RankScale says it tracks brands, products, and ads across 17 or more engines, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, DeepSeek, Grok, Copilot, and Mistral. It supports 240+ countries and all languages.

Key features: visibility scores, rankings, sentiment, mentions, citations, and share of voice with historical trends. Competitor analysis finds rivals appearing in AI results and compares visibility, citations, sentiment, and ranking gaps. Citation analysis connects source URLs to those gaps. GEO features include prompt research, prompt-volume estimation, intent analysis, and page audits covering 200+ factors like AI-bot crawlability and site hierarchy.

Pricing: Essentials starts at $20 per month but shows zero credits and zero tracked answers, so Pro at $99 is the real entry point, with 1,200 credits, up to 4,800 tracked answers, 10 dashboards, and 50 URL audits. Growth is $385 and Enterprise is $780. Yearly billing saves 15 percent. Queries consume credits at different rates: AI Mode, ChatGPT, Perplexity, and Gemini cost 0.25 credits, DeepSeek 1, and Claude 2.

Honest limitation: the credit model means your real cost depends on which engines you check and how often. Article generation is not documented in the reviewed material. Choose RankScale over DeepSmith when engine breadth, geography, or product and ad monitoring matters more than a built-in publishing pipeline.

5. OtterlyAI: best accessible entry point with GEO audits

Best for: solo marketers, small teams, and agencies who want a low starting price plus page-level recommendations.

The OtterlyAI homepage says it knows where your brand shows up on AI Search and lists ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini and Copilot, above a brand report dashboard.

OtterlyAI tracks brand and website visibility, mentions, absences, competitor comparisons, domain citations, link positions, and sentiment. Prompt Research finds prompts, topics, and intent patterns from a keyword, brand name, or URL, and Query Fan-out surfaces related and comparative questions.

Key features: a Brand Visibility Index and Brand Report for change over time, crawlability checks, Content Audit, Content Briefs, structured-data and AI-readiness analysis, and prioritized recommendations based on cited sites and winning competitors. It covers 65+ countries and languages, exports to CSV, connects to Looker Studio, and offers a public API and an MCP server. Agent Analytics shows which AI crawlers touch your content.

Pricing: Lite is $29 per month ($25 annually) for 15 prompts and one workspace. Standard is $189 for 100 prompts, Premium is $489 for 400, and Enterprise starts from $1,000. Lite, Standard, and Premium track ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot daily; Claude, Google AI Mode, and Gemini are add-ons. A 14-day no-credit-card trial is stated on the feature page.

Honest limitation: 15 prompts on Lite goes fast, and the core plans cover four engines until you buy add-ons. Full article generation, CMS publishing, and distribution assets are not documented. Choose OtterlyAI when audits and briefs are enough and a separate writing system is fine.

6. Peec AI: best for source analysis and agency reporting

Best for: marketing teams and agencies that need visibility, sources, multi-country projects, and client-ready reporting.

The Peec AI homepage leads with AI search analytics for marketing teams and names Visibility, Position and Sentiment as its key metrics, above a competitor dashboard.

Peec reports Visibility, Position, Sentiment, and Share of Voice. Prompts can be organized by tag, funnel stage, topic, and market, and AI-suggested prompts draw on real search-volume data.

Key features: competitor comparison with automatic suggestions when a brand appears alongside yours at least twice, plus manual additions. Source and citation analysis breaks references into Editorial, Corporate, UGC, Reference, and Own Website types, which is unusually useful for deciding where to invest. Peec Actions prioritizes recommendations across owned pages, editorial coverage, reference sites, and UGC communities. Reports export to CSV, feed Looker Studio through a community connector, or come through the API.

Pricing: brand Starter is $95 per month for 50 prompts, one project, and three chosen models. Pro is $245 for 150 prompts, Advanced is $495 for 350. Agency plans run on credits, from $245 for 10,000 credits to $795 for 65,000, where one credit equals one prompt on one model for one day. Six default engines are available: ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity, and Gemini. Annual billing saves around 15 percent.

Honest limitation: brand plans let you pick three of six models, so full coverage costs more, and article production, a content calendar, and CMS publishing are not documented. Choose Peec when analytics, source categories, and agency pitch work are the buying trigger. Choose DeepSmith when the insight has to become a finished page.

7. Profound: best for enterprise answer engine intelligence

Best for: enterprises that need custom engine coverage, agents, and infrastructure integrations.

The Profound homepage leads with marketing agents to win in ChatGPT, aimed at reaching consumers who use AI to discover new products and brands.

Profound names Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, DeepSeek, and Google AI Overviews among supported engines. It offers prompt research based on what large numbers of people ask AI, brand representation views, source citations, sentiment, and Content AEO, plus tracking of how answer engines crawl and interpret your site.

Key features: autonomous agents including a Demand Gen Agent, Brand Agent, and Content Agent. Templates generate content, and an agent generates AEO-optimized FAQs for landing pages. Self-serve plans include Profound Sheets, all-time history, and integrations with Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel, and WordPress.

Pricing: Starter is $99 per month billed yearly, covering ChatGPT only, 50 prompts, 100 Agent credits, one language, one region, and one seat, with no API, SSO, or export. Growth is $399 billed yearly for three answer engines, 100 prompts, 400 Agent credits, three seats, and CSV/JSON export. Agency Growth pricing is not published. Enterprise is custom, reaching up to nine answer engines with API, SSO/SAML, SOC2, and a dedicated specialist.

Honest limitation: ChatGPT-only on Starter is narrow if you want a cross-engine view, and Growth costs materially more than most entry trackers. AEO content and FAQ generation are documented, but not a full scheduled article, publishing, and distribution workflow. Choose Profound when enterprise coverage, agents, and infrastructure integrations are what you are buying.

Metrics worth understanding before you compare

Vendor scores are not interchangeable. A few definitions will save you an awkward meeting.

Mention Rate is how often an AI answer names your brand. Citation Rate is how often it links to one of your pages as a source. Those are different problems with different fixes.

Share of Voice is your visibility next to competitors in your tracked set, but every product defines it differently. Do not put a Peec number and an LLMrefs number in the same chart.

Position is where you appear in an answer or ranked result, calculated in a product-specific way. Sentiment is whether the answer describes you well, and labels vary by vendor too.

Fan-out is the related and follow-up questions an engine may spin off a starting query. More fan-out means more discovery, and also more usage against your allowance.

One more thing worth saying plainly. A recommendation, an audit, a brief, and a finished published article are four different products. Several tools here do the first three well. Only one of them does the fourth.

How to choose your SE Visible alternative

Not sure which row to pick? The best of these AI visibility tracker alternatives is the one that fits your bottleneck, so match your situation, not the feature count.

  • Your gaps are already obvious and nothing gets published. Choose DeepSmith. Measurement, an evidence-backed queue, brand voice, scheduled production, publishing, and repurposing sit in one place.
  • You need governance, BI dashboards, and multi-region controls. Choose AthenaHQ, and accept that Growth pricing takes a conversation.
  • Budget is tight and you just need wide, keyword-led monitoring. Choose LLMrefs at $79.
  • You need maximum engines, countries, and technical page audits. Choose RankScale, and model your credit burn before you commit.
  • You want a cheap start plus audits and briefs. Choose OtterlyAI Lite, and watch the 15-prompt ceiling.
  • You are an agency selling reporting and source strategy. Choose Peec AI.
  • You are an enterprise buying agents and infrastructure integrations. Choose Profound.
  • You like SE Visible and just need more. Keep it, and add a second tool for the missing engines, deeper source analysis, or production. Compare them on the same prompts and the same markets, never on vendor-specific scores.

There is no wrong first move here. There is only the one you actually make this month.

Ready to close the gaps, not just watch them?

If you have been tracking AI visibility for a while and the fixes keep sliding, the tracker is not your bottleneck. Production is.

Start a DeepSmith free trial and see real data and real drafts before you pay. Seven days, no long-term contract, no cancellation fee.

Frequently asked questions

What is the best alternative to SE Visible?

For a marketing lead who wants tracking and a way to act on it, DeepSmith is the strongest fit in this roundup, because prompt and citation measurement feed Content Map opportunities, Opportunity Agents, scheduled production, publishing, and repurposing. If your priority is enterprise governance, the cheapest possible keyword tracking, or maximum engine count, a different tool on this list wins.

Which SE Visible competitors track rivals and citations?

All seven of these alternatives to SE Visible document some form of competitor or source intelligence. DeepSmith, AthenaHQ, LLMrefs, RankScale, OtterlyAI, and Peec AI all explicitly document source or citation intelligence in their reviewed material. Profound documents source citations and competitor opportunities, though its public material is less specific about exact competitor-page workflows.

Which AI visibility tracker alternatives also create content?

DeepSmith combines visibility data with publish-ready article production, Autowrite scheduling, CMS publishing, internal linking, metadata, and repurposing. Profound documents content templates, a Content Agent, and AEO FAQ generation. AthenaHQ documents recommendations and an optimization agent. OtterlyAI documents Content Audit and Content Briefs. RankScale and Peec document audits and prioritized recommendations. Treat those last groups as optimization layers, not article generators.

How much does an AI visibility tracker cost?

Published starting points in this roundup run from RankScale Essentials at $20 per month and OtterlyAI Lite at $29, through LLMrefs at $79, Peec Starter at $95, and DeepSmith Pro and Profound Starter at $99, up to AthenaHQ Starter at $295. Higher tiers reach $780 for RankScale Enterprise and $795 for Peec agency Scale, with custom enterprise pricing elsewhere. Compare included engines, prompts, credits, and projects before you compare sticker prices.