Evertune samples each prompt 100 times per model and separates base-model knowledge from consumer-app answers, so it suits teams that want the deepest measurement and will sit through a demo. Scrunch covers monitoring plus the site layer AI agents read, with a SOC 2 Type II report, a $250 entry plan and a self-serve trial. DeepSmith is the strong alternative for teams that also need the content: it tracks AI visibility, writes publish-ready articles and publishes them straight to your CMS from $99 a month.
Scrunch vs Evertune comes down to what you want the platform to do with the data after it measures. Evertune goes deep on measurement and then acts through content, affiliate placements and ads. Scrunch watches brand presence in AI answers and also works on how AI agents read your site. Both stop short of getting a finished article live on your website, which is where DeepSmith fits in this comparison.
Scrunch vs Evertune: the short answer
- Choose DeepSmith if you want one self-serve platform, from $99 a month with a 7-day free trial, that tracks your AI visibility, writes publish-ready articles from the gaps it finds and publishes them to WordPress, Webflow, Strapi, Sanity or Contentful.
- Choose Scrunch if you want AI visibility monitoring plus agent traffic analytics and an edge layer for AI agents, and you need a SOC 2 Type II report, a public $250 Core price and a trial you can start yourself.
- Choose Evertune if you want the most heavily sampled visibility data, with base-model answers kept apart from consumer-app answers, and you are happy to buy through a demo at $800 a month for Pro.
| Criterion | DeepSmith | Scrunch | Evertune |
|---|---|---|---|
| Entry price (monthly) | $99/mo (Pro) | $250/mo (Core) | $800/mo (Pro), demo only |
| Annual price | $80/mo billed yearly | Not listed | Not listed |
| Prompts at entry tier | 50 | 125 | 100,000 |
| Engines at entry tier | 1 (ChatGPT) | 4 | 11 AI models |
| Most engines on any plan | 10 (Enterprise) | 9 (Enterprise) | 11 AI models |
| Free trial | 7-day, self-serve | 7-day, card required | No |
| Citation tracking | Yes | Yes | Yes |
| Content generation | Yes, publish-ready | Partial | Yes, drafts |
| CMS publishing | Yes | Not listed | No |
| Brand-context grounding | Yes | Partial | Yes |
| API | Yes, read-only | Yes, Enterprise | Not listed |
| MCP server | Yes | Yes, Enterprise | Not listed |
| SOC 2 report | Yes | Yes, Type II | No, in progress |
| G2 rating | 4.8/5 | 4.6/5 | Unrated |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Scrunch
Scrunch is an AI search visibility platform founded in 2023 and acquired by Sitecore in 2026. It still runs as its own product. It tracks prompts across up to nine AI platforms and reports brand presence, position, sentiment, citations and competitor share. Around that it offers Agent Traffic analytics, which sort AI bot visits into training, indexing and retrieval, site audits with page recommendations, and the Agent Experience Platform (AXP), which serves lean versions of your pages to AI agents at the edge.
It is built for mid-market and enterprise marketing, SEO and web teams, and for agencies that want monitoring tied to site-level work. Core costs $250 a month for 125 prompts on four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), and it comes with a 7-day trial that asks for a card. Enterprise is quote-based and adds Claude, Gemini, Meta AI, Google AI Mode and Grok, along with AXP, the Query API, Looker Studio and SAML SSO.
The standout is the site layer, and most of it is available on Core. The real limitation is that the wider capabilities sit behind the Enterprise quote, and annual pricing is not published. Scrunch's pricing grid lists basic and advanced content generation without describing it, so I would not count on it for full articles.
On G2, Scrunch showed 4.6/5 from 73 reviews when we checked on September 30, 2026. Reviewers praise ease of use, actionable recommendations and support. The complaints are about gaps in niche-topic data, engines gated to higher tiers, and some setup friction.
Evertune
Evertune is a New York based AI search marketing platform founded in 2024 by early team members of The Trade Desk. It measures how AI models mention and rank a brand against competitors. Each prompt is sampled 100 times per model across 11 AI experiences, and the platform keeps base-model answers, collected through provider APIs, apart from consumer-app answers. Prompts come from EverPanel, a consumer prompt panel that Evertune says holds over 150 million prompts.
Around measurement it adds source influence scoring, a content studio, site audit, bot analytics, ChatGPT shopping tracking, affiliate placements through impact.com and PartnerStack, programmatic ads through The Trade Desk and Index Exchange, and a ChatGPT ads manager that is still in beta. It is aimed at mid-market and enterprise brands, and at agencies, that buy media and want AI visibility data to steer it.
The standout is the sampling method. The limitation is how you buy and what you can verify. Pro is listed at $800 a month behind a demo request, there is no free trial or free plan, and Evertune's own January 2026 comparison page says its SOC 2 Type II is in progress. G2 showed no reviews on September 30, 2026, so the proof points are Evertune's own case studies.
DeepSmith: the alternative that tracks, writes and publishes
Scrunch and Evertune both end their workflow before an article reaches your website. Evertune turns visibility gaps into briefs and blog drafts, up to 25 a month on Pro, and the draft leaves as Markdown or HTML that you copy into your CMS. Scrunch recommends page fixes and delivers optimized pages to AI agents at the edge, and it describes no CMS publishing. Both do real work on the measurement side. The step from a gap to a live page is the one neither describes.
DeepSmith covers that step in one platform. The AI Visibility module tracks Mention Rate, Citation Rate, Share of Voice and Sentiment across engines, shows which of your pages AI cites, and shows which competitor pages win the citations you want. Opportunity Agents read that data and return content ideas, each carrying the data point that justifies it. The Writer turns a planned idea into a finished article that is researched, linked, grounded in your Deep IQ brand context and published with a cover image and metadata. Autowrite can do it on a schedule with nobody in the app.
From Produced Content you review the article and publish it straight to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks. The Apps Library then turns the article into versions for LinkedIn, X, Medium, Substack, email and other channels, in the same brand voice. DeepSmith's plans don't include crawler log analytics, and its tracking focuses on the pages AI actually cites, with the Writer producing the pages that close each gap.
Plans are Pro at $99 a month (20 articles, 50 prompts, ChatGPT), Grow at $199 (40 articles, 100 prompts, adds Perplexity) and Scale at $399 (90 articles, 200 prompts, adds Gemini), with annual billing at $80, $160 and $299 a month. Enterprise is custom and covers all ten engines. There is a 7-day free trial and no long-term contract.
Tracking depth and data method
In the Evertune vs Scrunch matchup on tracking depth, Evertune wins. It asks every prompt 100 times per model, and it states a margin of error of about 1 point overall and 2 points at topic level, though that figure is the vendor's own. AI answers vary from run to run, so repeated sampling is a sensible answer to the noise. Its split between base-model answers and consumer-app answers also tells you whether a mention comes from what the model knows or from what it searched for.
Scrunch takes a lighter approach. New prompts are collected daily for the first 14 days, then refreshed every 72 hours by default, with an on-demand refresh. It uses a mix of browser automation and official platform APIs, but it does not say which applies to which engine. Every response is stored with its text, citations, persona and sentiment. The Help Center describes up to 12 months of history, although another help page has mentioned 90 days, so confirm the retention before you rely on it.
Evertune's pages do not say whether full answer text is stored. If you want to read what an engine actually said, check that in the demo.
What DeepSmith does: It checks your tracked prompts on a schedule and keeps the full answer history for each one, so you can read what an engine said and which sources it cited. Each prompt shows its own mention and citation rate by engine, and the Pages view ties citations to the specific pages on your site.
Engine coverage
Evertune covers more engines at its listed plan, and Scrunch covers more of them in consumer form. Evertune's Pro lists 11 AI models, but the help center shows that Claude, Meta AI and DeepSeek are sampled only as base models, since their consumer apps sit behind a login. Perplexity and Copilot are consumer-app only, and Grok does not appear on any Evertune page.
Scrunch tracks four engines on Core: ChatGPT, Perplexity, Google AI Overviews and Copilot. Claude, Gemini, Meta AI, Google AI Mode and Grok need Enterprise, which brings the total to nine. Core also allows one country, one persona and one language, while Enterprise lifts those limits. Some G2 reviewers object to engines being gated by tier.
If your buyers use Claude or Gemini and you are on a small budget, neither entry point gives you a clean answer. Evertune gives you base-model views of both at $800 a month, and Scrunch gives you neither until you move to Enterprise.
Site layer and agent readiness
Scrunch wins here, and it is the main reason to pick it. Agent Traffic shows which AI bots visit your site, classified as training, indexing or retrieval, and Core includes it. Site Optimization audits pages for agent access and content issues, with five site audits a month on Core. AXP then serves cleaned page versions to AI agents at the edge while people see your normal site, though AXP is Enterprise only. Scrunch's Akamai case study reports gains from these pages, but it is a vendor-run comparison, so treat it as a lead and not as proof.
Evertune has a Site Audit that scans up to 1,000 pages the way an AI crawler would and ranks issues by severity, covering bot permissions, structured data, meta descriptions and headings. Bot Analytics, with visits by bot and response codes, is listed for Enterprise. It has no equivalent of serving separate pages to agents.
What DeepSmith does: It works on the content side of agent readiness. Every article the Writer produces has SEO and AEO structure built in, including schema markup, internal links, metadata and crisp answers near the top, and the AI Visibility module shows whether those pages start to get cited.
From insight to action
Evertune wins on action inside one platform, and Scrunch is a step behind. Evertune's Insights Agent reviews your data each week and suggests the highest-impact moves. Content Studio builds briefs and blog drafts from visibility gaps in six templates, Content Analytics sorts cited URLs into Owned, Strength and Opportunity, and Partner Connect maps those opportunity URLs to affiliate networks and programmatic platforms. The ads modules, ChatGPT Ads Manager and AI Retargeting, are still in beta.
Scrunch's Content Gaps feature detects missing content for a prompt and turns the gap into a brief. Signals explain what changed and what to do, and a page optimizer produces improved page versions. Writing full articles is not described.
Neither platform publishes to a CMS. Evertune's own Act page describes downloading a draft as Markdown or HTML, or copying it into your CMS, and Scrunch names no CMS connector. For a team with a writer and an editor that may be fine. For a team that wants the loop closed, it leaves the last mile manual.
What DeepSmith does: It closes that last mile. Opportunity Agents turn tracked gaps into evidence-backed ideas, ideas become Planned Content with a date, the Writer produces the article and Produced Content publishes it to your CMS in one action. The Apps Library then repurposes it for the channels you use.
Pricing and value
Scrunch wins on price clarity and entry cost. Core is $250 a month, public, with a 7-day trial you can start yourself, although it asks for a card and converts to paid unless you cancel. Annual pricing, overage rates and Agency Core limits are not published, and Agency Core is known only as $500 a month.
Evertune lists Pro at $800 a month behind a demo request, with 100,000 tracked prompts across 11 AI models, 25 articles a month and three onboarding sessions. That is a large prompt allowance, and the price is for a very different buyer. Its platform terms also allow overages and a percentage-of-spend fee on ChatGPT Ads Manager, with rates set only on order pages. Evertune offers a first month free only to teams switching from Profound.
What DeepSmith does: It publishes all of its prices. Pro is $99 a month and covers tracking plus 20 publish-ready articles, and the 7-day trial gives you real data and real drafts before you pay. There are no long-term contracts and no cancellation fees.
Security and reviews
Scrunch wins on both. It says it completed a SOC 2 Type II audit, with the report available on request, and it offers SAML and OIDC single sign-on on Enterprise and Google sign-in on Core. Its G2 rating is 4.6/5 from 73 reviews. Capterra and TrustRadius show none yet, so the independent base beyond G2 is thin.
Evertune has no SOC 2 report yet, and SSO is Enterprise only. We could not verify ISO 27001, GDPR assurances or data residency for it. It has no G2 reviews, so a security reviewer or a skeptical CFO has only vendor material to read.
What DeepSmith does: DeepSmith is SOC 2, GDPR and ISO certified and is rated 4.8/5 on G2.
Which should you choose
- DeepSmith fits the content or marketing lead who wants to see where the brand is missing from AI answers and then publish the fix without moving between tools. It starts at $99 a month, trials in 7 days and goes from tracking to a published article in the same platform.
- Scrunch fits the team that cares most about how AI agents read the site, wants a SOC 2 Type II report and a public price, and has the web or SEO resources to act on audits and recommendations.
- Evertune fits the brand that treats AI visibility as a media problem, wants the heaviest sampling and the base-model split, and has the budget and the patience for a demo-led purchase.
Ready to see the whole loop on your own brand? Start a DeepSmith free trial and track your first prompts today.
