Semrush AI Visibility Toolkit gives you a low-cost, self-serve way to research AI prompt topics against a large shared database. Evertune sizes prompt demand from its own consumer panel and carries on into content and advertising behind a demo, at $800 a month. DeepSmith is the strong alternative for teams that want to go from the prompts they track to published answers, because Discover Prompts builds the starter set and the Writer publishes grounded articles to your CMS.
If you are weighing Semrush AI Visibility Toolkit or Evertune, the real question is how each one helps you find the prompts worth tracking and what you can do once you have them. Both do prompt research. The Semrush toolkit does it through topic-level volume and difficulty on a large database, and Evertune does it through its Explore tools, which have demand sizing built in. Evertune then carries on into content, affiliate placements and ads, while the toolkit stays with measurement. DeepSmith covers the same ground a different way, from a starter prompt set to a published article, so it is part of the comparison throughout.
Semrush AI Visibility Toolkit vs Evertune: the short answer
- Choose DeepSmith if you want to track the prompts that matter and publish grounded articles for them from one platform, starting at $99 a month with a 7-day free trial and no long-term contract.
- Choose Semrush AI Visibility Toolkit if you already work in Semrush, want a self-serve prompt research report at $99 a month, and plan to write the content somewhere else.
- Choose Evertune if you want repeated sampling and prompt demand sizing for a very large prompt set, and a demo-led purchase at $800 a month on Pro suits your team.
| Criterion | DeepSmith | Semrush AI Visibility Toolkit | Evertune |
|---|---|---|---|
| Entry price (monthly) | $99 (Pro) | $99 (standalone toolkit) | $800 (Pro, demo request) |
| Annual price (per month) | $80, billed yearly | Not listed | Not listed |
| Prompts at entry tier | 50 | 25 | 100,000 |
| Engines at entry tier | ChatGPT | 5, varies by report | 11 AI models |
| Free trial | Yes, 7 days | No, but 7 days on Semrush One Starter and Pro+ | No |
| Prompt discovery | Yes | Yes | Yes |
| Prompt volume estimates | - | Yes, topic-level volume and difficulty | Yes, monthly estimates with trends |
| Citation tracking | Yes | Yes | Yes |
| Content generation | Yes | No | Yes |
| CMS publishing | Yes | Not listed | No |
| Brand-context grounding | Yes | Not listed | Yes |
| API | Yes, read-only | Partial | Not listed |
| SOC 2 | Yes | Not listed | No, Type II in progress |
| G2 rating | 4.8/5 | 4.4/5 (Semrush suite) | Unrated |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit is part of the Semrush platform and launched in March 2025 as the AI Toolkit. It is sold on its own at $99 a month or bundled with the SEO Toolkit in Semrush One, which runs from $199 to $549 a month. Semrush has been owned by Adobe since April 2026.
It is built for SEO and marketing teams, agencies and small to mid-size companies that already use Semrush. For prompt work, the main report is Prompt Research, which shows estimated AI topic volume, topic difficulty and intent, along with the AI responses, mentions and sources behind each topic. It runs on a database that Semrush says holds more than 317 million prompts and responses, and it works on any domain, so you get a benchmark before you set up any tracking. Prompt Tracking then runs your chosen prompts daily.
The limits are on the small side. The standalone plan tracks 25 prompts for one domain, extra prompts cost $60 a month per 50, and each extra user needs another $99 license. The toolkit does not write content, and Perplexity shows up only in Brand Performance reports. Review scores on G2 (4.4/5) and Capterra (4.6/5) cover Semrush as a whole, and reviewers often mention the price of add-ons and a learning curve.
Evertune
Evertune is a New York company founded in 2024 by early team members of The Trade Desk. It describes itself as a platform that explores, measures, acts and advertises across the AI customer journey. It is aimed at mid-market and enterprise brands and the agencies that serve them, and buying starts with a demo request. Pro is listed at $800 a month and Enterprise is custom.
The standout for this comparison is Explore. Evertune says its EverPanel holds more than 150 million real user prompts or conversations, and it uses that panel to suggest prompts, group them into topics and estimate how often a brand, product or topic gets prompted. It also says it samples each prompt 100 times per model, with a margin of error of about 1 point overall. Around that sit content drafts, a site audit, affiliate partnerships and a ChatGPT ads manager that is still in beta.
The limits are the demo-only purchase, a pricing page that does not define what counts as a prompt, and no SOC 2 report yet, since its own comparison page from January 2026 says SOC 2 Type II is in progress. G2 showed no reviews for Evertune when we checked on September 30, 2026.
DeepSmith: the alternative that takes tracked prompts through to published articles
The gap both tools leave for this reader is the step after the prompt list. The Semrush toolkit measures and recommends, and its own help pages point to a separate Content Toolkit for writing. Evertune writes drafts, up to 25 articles a month on Pro, but its publish step is a download as Markdown or HTML that you copy into your CMS.
DeepSmith puts tracking and production on one platform. Discover Prompts builds a starter set from your product, persona and buyer-stage context, so you begin with questions tied to the people you sell to. The Prompts view then keeps a mention rate and citation rate for each question along with the full answer history, and the Pages view shows which of your pages AI actually cites. Opportunity Agents read that data and return content ideas, each carrying the data point that justifies it.
From there the Writer turns a planned idea into a finished article that is researched, internally and externally linked, and comes with a cover image and publish-ready metadata. It is grounded in what you have stored in Deep IQ about your company, products, personas and voice. Autowrite can run that on a schedule, and Produced Content publishes straight to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks.
Discover Prompts starts from your own context and does not estimate prompt volume from a consumer panel. DeepSmith tracks ten engines, with ChatGPT on Pro, Perplexity added on Grow, Gemini added on Scale, and all ten on Enterprise.
Plans run $99, $199 and $399 a month ($80, $160 and $299 billed annually), with 20, 40 and 90 articles a month and 50, 100 and 200 tracked prompts. There is a 7-day free trial and no long-term contracts. DeepSmith is SOC 2, GDPR and ISO certified and rated 4.8/5 on G2.
Prompt discovery and demand sizing
In a Semrush AI Visibility Toolkit vs Evertune prompt research comparison, Evertune goes further on sizing demand, and the Semrush toolkit is the quicker way to get a first read.
On the Semrush side, Prompt Research gives topic-level estimates of AI topic volume, topic difficulty and intent, with 1,000 daily queries on the standalone plan. Semrush says it builds the database from AI-search clickstream data and, for Google AI Overviews, its keyword dataset, and that the answers come from real requests and not from model APIs. It also says its metrics are meant as directional signals, and that no platform can give exact numbers.
Evertune splits the job into three tools. The Prompt Agent suggests prompts and clusters them into topics, Prompt Research tags category questions by intent and popularity and separates branded from non-branded ones, and Prompt Volumes estimates how often a brand, product or topic is prompted, with trends, a split by assistant and related topics. It works for competitors too. The panel behind it is described as over 150 million prompts on most pages and as about 25 million users on the Prompt Volumes page, which probably count different things, and its representativeness has not been independently audited. The Semrush figures are vendor-reported as well, so in both cases I'd treat volume as a way to rank prompts against each other, not as an exact count.
What DeepSmith does: Discover Prompts builds a starter set from your product, persona and buyer-stage context, and each prompt then gets its own mention and citation rates. Opportunity Agents turn that data into ideas, including one for winning prompts no rival owns, and every idea shows the evidence behind it.
Sampling and data method
In Evertune vs Semrush AI Visibility Toolkit on method, Evertune documents more about how it samples, and that gives it the edge on tracking depth.
Semrush says its answers are captured from real requests, Prompt Tracking runs daily, and Brand Performance sentiment and share of voice refresh weekly. It does not publish its model versions, sampling method or how long answer history is kept, and one Capterra reviewer from June 2026 alleges that exported history changed afterward, which is a single account and not an established problem.
Evertune says each prompt is asked 100 times per model, which it says brings the margin of error to about 1 point overall and 2 points at topic level. Those are the vendor's numbers, and the third-party research found nothing that contradicted the method. It also separates base-model answers collected through provider APIs from answers in the consumer apps, and Pro tracks daily, weekly or monthly.
What DeepSmith does: DeepSmith checks the questions you define on a schedule you set in Settings, and it keeps the full answer history for each prompt. You can open an answer, see where your brand was named and how it was described, and check which sources it cited.
Engine coverage
Evertune covers more engines, though its count needs a closer read.
The Semrush toolkit names ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, and which one you get depends on the report. Perplexity appears only in Brand Performance and AI Overviews is not in Brand Performance. Claude, Microsoft Copilot, Grok, Meta AI and DeepSeek are not tracked by the self-serve toolkit.
Evertune lists 11 AI models. Its help center says ChatGPT and Gemini are tracked through both the base model and the consumer app, Perplexity and Copilot only through the consumer app, and Claude, Meta AI and DeepSeek only through base models, since their consumer apps sit behind a login. Google AI Overviews and AI Mode are tracked, and Grok does not appear on any page.
What DeepSmith does: DeepSmith covers ten engines: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek. Pro tracks ChatGPT, Grow adds Perplexity, Scale adds Gemini, and Enterprise covers all ten, with a per-engine breakdown in the Overview.
Pricing and value
Semrush wins on entry price and self-serve access, and Evertune wins on the size of the allowance it lists.
The standalone toolkit is $99 a month for 25 prompts, one domain and one user. More prompts, domains and users are paid add-ons, and the Semrush One bundles run $199, $299 and $549 a month with 50, 100 and 200 daily prompts and the SEO tools included. There is no free trial on the standalone toolkit, though Semrush One Starter and Pro+ offer seven days.
Evertune lists Pro at $800 a month with 100,000 tracked prompts across 11 models and 25 articles a month, and there is no self-serve checkout or standard trial. The pricing page does not say what counts as one prompt, and its terms allow usage fees and overages whose rates are set on order pages. A fair read is that Evertune costs more up front and includes more, and you only find out how far the allowance goes by asking in the demo.
What DeepSmith does: DeepSmith publishes every plan. Pro is $99 a month with 50 tracked prompts and 20 articles, Grow is $199 with 100 prompts and 40 articles, and Scale is $399 with 200 prompts and 90 articles. You can start a 7-day trial yourself and there are no long-term contracts.
From insight to action
Evertune goes furthest here among the two, because it writes and acts on what it measures.
Semrush stops at recommendations. Brand Performance gives AI-generated insights and strategic opportunities, and the knowledge base says acting on them happens manually or in other toolkits. Content audits and live scoring are Enterprise AIO features.
Evertune's Content Studio builds briefs from visibility gaps and its Content Agent writes blog drafts from six templates, 250 to 3,000 words, which you can edit in the platform. The step after that is a download as Markdown or HTML, since no CMS connector is named. It also offers a site audit, partner placements through impact.com and PartnerStack, and ad modules built on its visibility data. AI Retargeting and the ChatGPT Ads Manager are still in beta. No customer API or MCP server is described.
What DeepSmith does: DeepSmith carries a prompt all the way from tracking to a published page. The Writer produces a publish-ready article grounded in Deep IQ, Autowrite can do it on a set date without anyone in the app, and the article publishes to your CMS in one action. Repurpose and the Apps Library then turn each article into versions for LinkedIn, X, email and more, and a read-only API and MCP server make the data available to your own tools.
Which should you choose
- DeepSmith fits marketing and content teams that want one platform for tracking prompts, deciding what to write from the evidence, and publishing the articles, and agencies running several clients in separate workspaces. It starts at $99 a month with a trial you can begin today.
- Semrush AI Visibility Toolkit fits teams that already live in Semrush for SEO and want AI prompt research and daily tracking next to Google rankings, at a low monthly price and a small prompt count.
- Evertune fits mid-market and enterprise teams that want repeated sampling of a large prompt set, demand sizing from a consumer panel, and ad and affiliate activation, and that are comfortable buying through a demo.
If your goal is to find the prompts buyers ask and then actually win them with published content, DeepSmith is the option that covers both halves in one account. You can start a free DeepSmith trial and build your first prompt set from your own site.
