You searched your brand's core question in ChatGPT, and a competitor came back cited instead of you. That sting is why prompt tracking tools exist. They tell you exactly which buyer questions surface your brand in AI answers, which ones surface someone else, and how that changes week to week.
Here is the good news: you do not need to guess anymore. A prompt is just the question a buyer asks an AI engine. A prompt set is the collection of those questions you decide to watch. The right tool runs your prompt set against live engines on a schedule, reads each answer, and records whether your brand was named, linked, or missing. Do that, and AI visibility stops being a mystery and becomes a number you can move.
This guide ranks ten tools that do prompt- and query-level tracking. Not aggregate visibility scores, not sentiment dashboards, not social listening. Query tracking ai search visibility at the level of individual buyer questions is the whole job here, and these are the tools built to do it.
Why this matters right now
AI search moved from novelty to real referrer faster than most teams planned for. ChatGPT now sits at roughly 853 million users and about 6.1 billion monthly visits, holding a little over half of the AI search market. Perplexity has climbed past 100 million users. Google still owns around 80% of total search, but AI surfaces are already absorbing an estimated 15 to 20% of informational queries, and the mix keeps shifting: Gemini's slice of AI referral traffic more than doubled in a year while ChatGPT's share of it slipped.
Take a breath, because you do not have to chase all of that at once. The point is simpler. If you only optimize for the ten blue links, you are missing the channel your buyers are already using to shortlist tools. The way you see into that channel is to track prompts ai visibility depends on, one buyer question at a time, and watch how your presence trends. That is what every tool below is built to do.
How we chose these tools
Every tool here had to clear four bars:
- It lets you define and track your own set of prompts against at least one major AI engine (ChatGPT, Perplexity, Google AI Overviews or AI Mode, Gemini, Claude, or Copilot).
- It reports at the prompt or query level: mention rate, citation rate, or share of voice broken out per prompt, not just one brand-wide number.
- It is commercially available with public pricing or a quote-based enterprise tier.
- It is built for marketers, content teams, and SEO teams, not internal LLM observability for engineers.
A quick vocabulary check before the list, because every tool brands these differently:
- Mention rate: how often an engine names your brand, with or without a link.
- Citation rate: how often an engine links to your pages as its source.
- Share of voice: your visibility on a prompt set relative to a named set of competitors.
- Answer history: the saved text of each answer, so you can see what changed when your visibility moved.
Prompt tracking tools at a glance
Start here, then read the detail below for the tool that fits your situation.
| # | Tool | Cheapest monthly | Engines at entry tier | Watch out for |
|---|---|---|---|---|
| 1 | DeepSmith | $99 | ChatGPT | Broader engine tiers need Scale or Enterprise |
| 2 | Profound | $99 | ChatGPT | Multi-engine from $399; Enterprise by quote |
| 3 | Otterly AI | $29 | ChatGPT, AI Overviews, Perplexity, Copilot | 15 prompts on Lite; newer engines are paid add-ons |
| 4 | Peec AI | $95 | 6 engines | Credit-based pricing; sales motion for exact numbers |
| 5 | Ahrefs Brand Radar | $199 per index | 1 engine per index | Requires an Ahrefs core subscription |
| 6 | Semrush AI Visibility Toolkit | $99 | 6+ AI surfaces | One brand per $99; +$99 per extra domain |
| 7 | Goodie AI | $399 | 3 engines (eCommerce focus) | Higher entry than tracking-only rivals |
| 8 | Scrunch AI | Quote | Multi-engine | No public pricing |
| 9 | Rankscale | Quote | 17+ engines | No public pricing |
| 10 | LLM Pulse | EUR 49 | Perplexity, ChatGPT | Narrow entry tier; SSO and API at top tier only |
1. DeepSmith
Best for: marketing teams that want prompt tracking and content production in one workflow, especially teams who already know the hard part is not finding the gap, it is closing it.
Most tools on this list stop at the dashboard. They show you a losing prompt and leave the fix to you. DeepSmith is the one that turns the signal into an action. That is why it takes the top slot.
Here is how the loop works. Discover Prompts generates a starter prompt set from your product, persona, and buyer stage, so you are not staring at a blank page wondering what to track. The platform runs those prompts on a schedule and reports per-prompt mention rate and citation rate, plus which of your pages AI actually cites and which competitor pages are winning the prompts you are losing. You open a prompt you are losing, route it straight into the Idea Bank as a planned article, and the Writer (or Autowrite) produces a publish-ready piece grounded in your brand context. It lands in Produced Content with a cover image and metadata, ready to publish to WordPress, Strapi, Webflow, or a webhook. Repurpose then turns that article into LinkedIn posts, a newsletter section, and social threads.
The second thing that sets it apart is brand grounding. Deep IQ stores your positioning, products, voice, personas, and visual rules once, and every draft uses them. So the article you write to close a prompt gap reads like your brand, not like generic AI copy. For a lead whose team is already stretched, that is the difference between having a dashboard and shipping the fix.
The AEO module reports mention rate, citation rate, share of voice, and visibility trend, with a per-platform breakdown, a competitor leaderboard, and the sources AI cites most. Every prompt keeps a full answer history, so when your visibility moves, you can see what changed.
Pricing: Pro is $99/month ($80 billed annually) with 50 tracked prompts and ChatGPT. Grow is $199/month ($160 annually) with 100 prompts and adds Perplexity. Scale is $399/month ($299 annually) with 200 prompts and adds Gemini. Enterprise is custom and covers all five engines, including Claude and Google AI Mode. A 7-day free trial gives you real data and real drafts before you pay, and there are no long-term contracts.
One honest limitation: engine coverage is tier-gated. Pro tracks ChatGPT only, which is fine for a first experiment but thin if you need Claude or Google AI Mode on day one; a multi-engine setup means Scale or Enterprise. Production capacity is also capped by plan (20 to 90 articles a month), so if your goal is shipping hundreds of pieces a month, this is not your tool.
One customer, Aditya G, Marketing Director at Bindbee, put the value plainly: "We are able to track prompts for which we rank in AI answers, generating meetings."
2. Profound
Best for: enterprise brands with compliance needs that care as much about which AI agents crawl their site as about prompt tracking.
Profound is the most enterprise-ready product in the category, with the deepest data. Answer Engine Insights give you per-prompt mention, citation, and sentiment. Prompt Volumes add search-volume-style data on AI queries. Shopping Agent Analytics track SKU-level visibility inside ChatGPT Shopping and similar surfaces.
Pricing: Starter is $99/month for 50 prompts, 1,500 responses, and ChatGPT only. Growth is $399/month for 100 prompts and adds Perplexity and Google AI Overviews. Enterprise is custom, covers up to ten engines including Claude and Copilot, and adds SOC2, SAML/SSO, and a dedicated Slack channel.
One honest limitation: the $99 Starter is ChatGPT-only, so it feels more like an evaluation seat than a working setup. Meaningful multi-engine coverage starts at $399/month, and Enterprise has no public price.
3. Otterly AI
Best for: budget-conscious marketers and small teams running an early experiment who want the lowest monthly commitment in the category.
Otterly gives you prompt research with an auto-generated starter list, brand monitoring across four engines, GEO URL audits, and link citation analysis. Every plan includes unlimited brand reports and unlimited team members, which is rare at this price.
Pricing: Lite is $29/month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot. Standard is $189/month for 100 prompts and adds a Looker Studio connector and GEO URL audits. Premium is $489/month for 400 prompts.
One honest limitation: newer engines like Claude, Gemini, and Google AI Mode are sold as paid add-ons on top of the base plan, which inflates the real cost if you want broad coverage. Lite's 15-prompt cap is enough to learn the workflow but not to run a real program.
4. Peec AI
Best for: mid-market marketing and SEO teams that want the broadest engine coverage on the cheapest tier and are comfortable with usage-based limits.
Peec covers six engines on its entry plan and does prompt performance tracking with mention position, brand sentiment flagging, and competitive benchmarking. Prompt discovery pulls from both your own domain and your competitors' domains.
Pricing: Starter is $95/month covering ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, and Gemini, with one project and daily tracking. Pro is $245/month for two projects. Advanced is $505/month for five projects. Enterprise adds Looker, API, MCP, and SSO.
One honest limitation: pricing is credit-based (one credit equals one prompt run on one model), which can confuse teams used to flat fees. SKU-level agentic commerce tracking is thinner than Profound's, and exact numbers need a sales conversation.
5. Ahrefs Brand Radar
Best for: SEO-led teams already paying for Ahrefs that want AI visibility inside their existing workflow without adding a new vendor.
Brand Radar tracks share of mention across six AI indexes (ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, and Google AI Overviews), with competitor comparison and brand performance trends. It plugs into the rest of the Ahrefs suite, so Site Explorer and Content Gap sit right next to your AI data.
Pricing: Brand Radar is an add-on, not standalone. It is $199/month per AI index, or $699/month for all platforms, on top of a paid Ahrefs core plan (Lite $129, Standard $249, Advanced $449, and up).
One honest limitation: you cannot buy it without an Ahrefs core subscription, so a team starting from zero pays for the core plan plus at least one $199 index. Covering all six engines individually costs more than the bundle for most buyers.
6. Semrush AI Visibility Toolkit
Best for: Semrush shops that want AI visibility reporting in the same interface they already use for organic and paid search.
The toolkit gives you an AI visibility score, prompt-level tracking, brand sentiment, competitive benchmarking, and AI traffic attribution, all wired into Position Tracking and Organic Research. If your team lives in Semrush, this is ai prompt tracking software you barely have to onboard.
Pricing: $99/month per domain. Each additional domain is +$99/month, and 50 more prompts is a +$99/month add-on.
One honest limitation: one brand per $99 plan makes multi-brand and agency use expensive fast, and the base prompt cap runs out quickly for an active program.
7. Goodie AI
Best for: eCommerce and DTC brands where agentic shopping visibility matters as much as classic brand mentions.
Goodie runs a closed-loop AEO workflow (research, monitor, act, measure) with a focus on agentic commerce: SKU-level visibility inside ChatGPT Shopping, Amazon Rufus, Walmart Sparky, and Perplexity Shopping, plus revenue attribution through Google Analytics.
Pricing: Explorer is $399/month for three engines (ChatGPT, AI Overviews, Perplexity), 100 prompts, and revenue attribution. Pro is custom and adds Gemini, Copilot, Rufus, and Sparky. Enterprise is custom and covers up to eleven engines.
One honest limitation: the $399 entry is higher than tracking-only rivals, Pro and Enterprise require a sales conversation, and pure SEO overlap (keywords, backlinks, audits) is lighter than Semrush or Ahrefs.
8. Scrunch AI
Best for: agencies and in-house teams running AEO across many client brands, where persona modeling and an entity view matter.
Scrunch does multi-brand AEO monitoring with an Insight Engine that builds audience personas and models how different buyers phrase prompts, a brand entity Knowledge Graph, agent analytics, and competitive benchmarking.
Pricing: not publicly listed. Sold by quote, positioned as an enterprise and agency platform.
One honest limitation: no public price and an agency-oriented sales motion, so smaller teams may find the buying process heavy relative to the self-serve options above.
9. Rankscale
Best for: teams that want the widest single-dashboard engine coverage, including engines other tools under-weight.
Rankscale tracks 17 or more AI engines in one dashboard, including ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, DeepSeek, and Meta AI, with GEO insights, ROI attribution, and a custom report builder. If broad engine coverage is your one non-negotiable for query tracking ai search, this is the widest net on the list.
Pricing: not publicly listed. Sold by quote.
One honest limitation: no public pricing, and reviewers note that UI depth and integration breadth trail the category leaders. The long engine list is the differentiator, not the workflow tooling around it.
10. LLM Pulse
Best for: marketers who want the lowest possible monthly outlay to start tracking without a four-figure annual contract.
LLM Pulse covers brand mention tracking, share of voice, prompt performance, competitive analysis, and sentiment flagging. It is a clean, affordable way to begin ai prompt monitoring when Perplexity and ChatGPT are the only engines that matter to you yet.
Pricing (in EUR): Starter is EUR 49/month for Perplexity and ChatGPT, one brand, 50 prompts, and weekly tracking. Professional is EUR 149/month and adds Gemini, Google AI Mode, and AI Overviews. Business is EUR 399/month and adds Looker, API, MCP, and SSO.
One honest limitation: the Starter tier is narrow (Perplexity and ChatGPT, weekly runs), and SSO, API, and MCP only arrive on the Business tier, which raises the real cost if you need them.
How to build a prompt set worth tracking
The tool matters less than the prompts you feed it. A great dashboard pointed at the wrong questions tells you nothing. So before you buy, sketch the set you want to watch.
Start with the questions your buyers actually type, not the keywords you rank for. Group them by stage: awareness questions ("what is X"), consideration questions ("best tools for X"), and decision questions ("X vs Y" and "is X worth it"). Add a handful of prompts where a competitor is likely named, because those are the gaps you most need to see. Most tools help here: DeepSmith's Discover Prompts, Otterly's auto-generated list, and Peec's domain-based discovery all hand you a starter set so you are not building from scratch.
Keep it small at first. Thirty to fifty prompts is plenty to learn the workflow before you scale to a hundred or more. Then let the schedule run. When you track prompts ai visibility trends surface within a week for a baseline, and share-of-voice movements usually show up over 30 to 60 days. Good ai prompt tracking software makes that history easy to read, so you can point at a prompt, see when you slipped, and decide what to fix.
How to choose
Feeling like every tool sounds the same? Let's make this simple. The right pick comes down to one question: what is actually blocking you?
If your bottleneck is not measurement but execution, and you want a losing prompt to become a published article in the same session, pick DeepSmith. That single-workspace loop is the whole reason it sits at the top.
If you are an enterprise with real compliance requirements (SOC2, SAML, SSO) and budget for multi-engine tracking from around $400/month, Profound is the stronger fit, and its data depth is genuinely category-leading.
If budget is the deciding factor and you want to start measuring this quarter, Otterly AI or LLM Pulse let you begin for well under $50/month. If you want the widest engine coverage cheap and do not mind credit-based pricing, Peec AI is hard to beat.
If you already pay for Ahrefs or Semrush, bolt their AI visibility module onto the workflow you already know rather than adding a vendor. If you sell physical products and SKU-level shopping visibility matters, Goodie AI is built for you. If you are an agency juggling many client brands, Scrunch AI's persona modeling earns its keep. And if maximum engine breadth is your one non-negotiable, Rankscale casts the widest net.
There is no universal best here. There is only the tool that fits the job in front of you.
One thing to remember as you compare: no tool can show you exactly what a single person sees in a single session, because engines personalize answers. The good ones handle this by running many samples per prompt and averaging. So judge any ai prompt monitoring tool by how it samples, not by a single spot-check.
Ready to see where you show up and start closing the gaps in the same place? Start a DeepSmith free trial and watch your first prompt set report come back with real data.
