Best AI Share of Voice Tools for Competitive Benchmarking

You typed your category into ChatGPT last week. You watched it name three brands. None of them were you.

That stings, and it should. When buyers ask an AI engine who solves their problem, the answer is the new shortlist. If you are not in it, you are not losing the click. You are losing the consideration set before the click ever happens.

Here is the good news. You can measure this. The best AI share of voice tools show you exactly how often you appear versus your competitors across AI answers, so you stop guessing and start closing the gap. This guide ranks ten of them, explains how each one calculates its number, and helps you pick the one that fits your team.

Not sure where to start? Start here.

What "share of voice" means in AI answers

Traditional share of voice measures your slice of visibility across paid, earned, and owned media. AI search share of voice narrows that to one place: the answers large language models generate.

The formula is simple. Take your brand mentions, divide by the total category mentions in AI answers for a defined set of prompts, and multiply by 100. That percentage is the share of voice AI answers give you against everyone else in your space.

A useful rule of thumb: above 40 percent puts you in the top tier of your category. Between 20 and 40 percent is competitive. Below 20 percent means you are largely invisible when buyers ask AI engines about your space. Treat the number as a trend, not a trophy.

One thing to keep in mind. There is no standardized formula. Each vendor weights mentions, citations, and answer position differently, so the same brand can show a different score in two tools on the same prompts. Read the number as vendor-specific, and watch the direction it moves over time.

How we picked these AI share of voice tools

A tool earned a spot on this list only if it does real competitor AI visibility benchmarking, not single-brand monitoring. Here is the bar every entry had to clear.

• Competitive by design. It compares you against named competitors, not just your own mentions in isolation.
• A real SOV metric. It calculates share of voice or an equivalent competitive visibility score across a prompt set.
• Multi-engine coverage. It tracks at least three of ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, or Microsoft Copilot.
• Scheduled tracking. It runs your prompts on a recurring cadence, not as a one-shot audit.
• Documented pricing. It has a public product with a paid tier or a usable free tier.

We deliberately left out pure sentiment tools and web-wide mention monitors. Those answer a different question. This list is about one thing: the share of voice AI answers hand you versus the competition. Get ai sov tracking right, and every other decision gets easier.

The ten tools at a glance

1. DeepSmith

Best for: teams that want to benchmark their share of voice and then produce the content to fix it, without buying two separate tools.

Every other tool on this list stops at measurement. That is the honest difference. DeepSmith pairs AI search visibility analytics with a full content production engine in the same workspace, so the gap you spot on Monday becomes a published article by Friday.

Here is how the measurement works. DeepSmith tracks two numbers. Mention Rate is the percentage of AI responses that name your brand. Citation Rate is the percentage that link to your pages as sources. Both get normalized against your competitors in the same prompt set, then reported as a single share of voice percentage with weekly trends, per-prompt detail, and a per-platform breakdown. You also get a competitor leaderboard and the exact pages AI cites most.

That is the part most tools give you. The next part is where DeepSmith is different.

Once you see which prompts you are losing, Content Studio turns those gaps into finished articles. Deep IQ stores your brand positioning, product facts, persona details, and voice so every draft sounds like you. The Writer researches, drafts, links internally and externally, adds a cover image, and writes the metadata. Autowrite can schedule articles to write themselves on set dates and land ready to publish. You can push straight to WordPress, Strapi, Webflow, or a webhook. Every finished article even arrives with social posts already written, so distribution stops falling off your plate.

Coverage by plan:

There is a 7-day free trial with real data and real drafts, and no long-term contract.

Key features: mention and citation rate as a combined SOV score, competitor leaderboard, per-page citation attribution, and a production pipeline that closes the gaps you find.

One honest limitation: the pipeline is opinionated. If your editorial process demands a human sign-off between every stage, you will not use Autowrite to its full potential. And engines beyond the named five, like Grok or Microsoft Copilot, sit on the Enterprise tier. One more reality check: citation gains lag publication by weeks, because AI engines re-index on their own cadence. That is true of every tool here, not just this one.

If you are tired of paying for a dashboard that tells you what is wrong but hands you nothing to fix it, this is the one to try first.

2. Profound

Best for: enterprises and agencies that need the broadest engine coverage in the category.

Profound is the best-funded name in AI visibility, raising a $20 million Series A in mid-2025. It shows. The engine list runs deep, and the prompt analytics go deeper than most.

Profound calculates share of voice as your brand's mentions divided by the total mentions of every tracked competitor across the sampled responses. The score refreshes as new responses come in, with per-prompt and per-platform breakdowns.

Coverage climbs by tier. Starter tracks ChatGPT only. Growth adds Perplexity and Google AI Overviews. Enterprise opens up Claude, Gemini, Grok, Microsoft Copilot, Meta AI, and DeepSeek. Pricing runs $99 a month for Starter and $399 for Growth, with Enterprise quoted custom. A self-serve tier called Profound Lite launched at $499 a month to bring the tooling downmarket.

Key features: the widest engine list here, deep prompt-level analytics, and a shopping-agent analytics module for commerce surfaces.

One honest limitation: Starter is ChatGPT-only, which is too narrow for real competitive benchmarking. Many of the features you will want, like custom prompt plans and SSO, live behind Enterprise.

For a closer look at how this stacks up against a track-and-write approach, see our DeepSmith versus Profound comparison.

3. Otterly AI

Best for: solo marketers and small teams who want the lowest entry price.

If budget is the thing standing between you and your first SOV number, Otterly AI is built for you. It is popular across Europe and Asia, and the entry plan costs less than a team lunch.

Otterly measures Share of AI Voice as the percentage of citations your brand owns versus competitors across your prompt set. Reports also show your mention rate and where your brand appears in the answer.

The Lite plan runs €29 a month and covers 15 tracked prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Standard is €189 for 100 prompts, and Premium is €489 for 400. Extra prompt packs cost €99 per 100, and annual billing shaves off 15 percent.

Key features: low entry price, brand-position reporting, and coverage of four major engines out of the box.

One honest limitation: three of the seven big engines, Claude, Gemini, and Google AI Mode, are paid add-ons. Full coverage lands well above the headline price, and there is no agency multi-workspace support.

4. Peec AI

Best for: marketing teams that want every major engine available on the tier they pay for.

Peec AI is a Berlin-built analytics tool with a clear pitch: no engine is locked behind the top plan. All six major engines are available on every paid tier, which makes cross-engine competitor AI visibility benchmarking simpler to reason about.

Peec reports a Visibility Score that weights your mentions by their position in the answer and combines that with your citation rate. You see raw mention rate, citation rate, and per-prompt position alongside it.

Starter is €89 a month (around $103) and lets you track three engines of your choice, one country, and three projects. Pro is €245 for all six engines and three countries. Advanced and Enterprise are custom. Paid plans refresh daily.

Key features: all six engines on every paid plan, position-weighted scoring, transparent public pricing, and a Looker Studio connector.

One honest limitation: the number of tracked prompts is not published and varies by plan. Starter also limits you to one country, so multi-region benchmarking means Pro or higher.

5. AthenaHQ

Best for: teams that want a genuine free tier now and room to grow into enterprise compliance later.

Want to start without a credit card? Athena gives you a real free plan. It is built around generative engine optimization and ships an AI agent that recommends content actions based on where your visibility falls short.

Athena computes a visibility score across models with competitor benchmarking as a first-class feature. It also tracks which source pages engines cite for each prompt, then points you at specific pages to add or rewrite.

The free Essential plan includes 300 credits and tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. The paid Starter plan runs $295 a month with a far larger credit pool and adds Google AI Mode, Microsoft Copilot, and Grok, bringing you to nine tracked models. Enterprise is custom.

Key features: a real free tier, GEO-focused recommendations, source-page tracking, and enterprise compliance options up the stack.

One honest limitation: the credit-based pricing can be hard to predict, and a large prompt set burns through credits fast. Some advanced features are Enterprise-only.

6. Goodie

Best for: retail and DTC brands that need to track products in AI shopping answers, not just text mentions.

Goodie plays a specific position, and it plays it well. If your buyers ask AI engines for product recommendations, Goodie tracks how you show up in those shopping-style answers, including ChatGPT shopping, Amazon Rufus, and Gemini product answers.

Its Share-of-Model score weights each brand mention by the traffic share of the engine that produced it, so a mention on a high-traffic engine counts more than one on a smaller surface. It also tracks sentiment, cited sources, and product-card appearances.

The Explorer plan is $399 a month and covers ChatGPT, Google AI Overviews, and Perplexity. The Pro plan adds Gemini, Microsoft Copilot, and Amazon Rufus, but it is demo-only with no published price.

Key features: AI-commerce and product-surface visibility, traffic-weighted scoring, and merchant-card tracking.

One honest limitation: Pro pricing is behind a demo, and the retail focus means non-commerce brands may find less overlap with their use case.

7. LLM Pulse

Best for: EU-based teams that need European data residency at a low price.

If your legal team cares where the data lives, LLM Pulse leads with European hosting and GDPR alignment. The core feature set mirrors the US vendors, without the transatlantic data question.

LLM Pulse reports a visibility score with a share-of-voice comparison plus recommendations, and it tracks mentions, citations, and sentiment.

Coverage spans ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. Starter is €49 a month (around $53) for 50 prompts, Growth is €99 for 150, and Scale is €299 for 450. Every plan refreshes weekly.

Key features: EU data residency, a low entry price, and five engines from the first paid tier.

One honest limitation: there is no free tier, cadence is weekly on every plan, and the focus is single-language. If you need same-day alerts, look elsewhere.

8. Scrunch

Best for: agencies and multi-brand operators that need the widest engine list and white-label reporting.

Scrunch has repositioned toward AI customer experience, but underneath it still does serious ai sov tracking. It carries the broadest engine list on this page.

Scrunch reports a Brand Performance Index paired with competitive share of voice benchmarks, and it tracks mentions, sentiment, and the most-cited source pages.

Coverage includes ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Microsoft Copilot, Meta AI, Grok, and DeepSeek. Pricing starts at $250 a month with Enterprise custom, and the full tier breakdown is not published.

Key features: nine tracked engines, a composite brand index, and agency-friendly white-label reporting.

One honest limitation: the pricing tiers are not public, and the site is mid-transition between its old and new positioning, so some pages still reference the prior brand.

9. Semrush AI Visibility Toolkit

Best for: teams already paying for Semrush who want AI share of voice in the same dashboard.

Already living in Semrush all day? Then you may not need a separate login. Semrush bolted AI visibility onto its SEO suite as the AI Visibility Toolkit, so your AI numbers sit next to your keyword, backlink, and technical data.

The toolkit reports an AI Share of Voice metric that compares your brand mentions against competitors for a defined prompt set. Coverage includes ChatGPT, Gemini, Google AI Overviews, Perplexity, and Claude.

The toolkit is a $99 a month add-on. It layers onto Semrush SEO plans, which run $139.95 for Pro, $249.95 for Guru, and $499.95 for Business.

Key features: AI share of voice inside a mature SEO platform, and one dashboard for search and AI data.

One honest limitation: it is an add-on, so the value is best for existing customers. It measures only. It does not produce the content that moves the number.

10. Ahrefs Brand Radar

Best for: teams already paying for Ahrefs who want AI share of voice alongside backlink and keyword data.

Ahrefs brought AI visibility into its ecosystem with Brand Radar, and it leans on a database of more than 210 million prompts to power the numbers.

Brand Radar reports an AI Share of Voice metric alongside brand-mention and visibility-trend analysis. Coverage includes ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and Google AI Mode.

Brand Radar is bundled into Ahrefs subscriptions rather than sold separately. Those run $29 a month on the annual Lite plan, $99 for Standard, $199 for Advanced, and $999 for Enterprise. There is also a free one-off AI Visibility Checker for a quick snapshot.

Key features: a large prompt database, AI share of voice bundled with SEO data, and a free snapshot to get started.

One honest limitation: Brand Radar is the newest piece of Ahrefs, so some features are still rolling out. Like Semrush, it stops at measurement.

How to choose the right tool for you

Feeling the choice paralysis? Take a breath. You only need to answer one question: what is your real bottleneck?

• You want benchmarking and content production in one bill. Pick DeepSmith. It is the only tool here that measures your gaps and produces the content to close them.
• You need the widest engine coverage, including Grok, Meta AI, and DeepSeek. Pick Profound for the full stack, or Scrunch if you also want white-label agency reporting.
• You are a solo marketer watching every euro. Pick Otterly AI for the lowest entry price.
• You want every major engine on the tier you pay for. Pick Peec AI, with its transparent public pricing.
• You want to start free and grow later. Pick AthenaHQ and its 300-credit free plan.
• You are a retail or DTC brand tracking product mentions. Pick Goodie for AI-shopping surfaces.
• You need EU data residency at a low cost. Pick LLM Pulse.
• You already pay for Semrush or Ahrefs. Add the native module before buying anything new.

Be honest with yourself here. If measurement is your only need and you already run a mature SEO stack, a dedicated tool may be overkill, and a Semrush or Ahrefs add-on will do. But if the real problem is that you can see the gaps and still cannot produce enough content to close them, a measurement-only tool leaves you stuck. That is the case for a track-and-write platform.

One last reminder before you buy. The quality of your prompt set matters more than the tool you pick. A great tool tracking 50 weak prompts produces worse decisions than a plain tool tracking 50 sharp buyer questions. Spend real time on that list.

Start closing the gap, not just watching it

You have the map now. The tools above will show you where you stand, and a few will help you do something about it.

If you want measurement and production in one place, start a free DeepSmith trial and see your real share of voice and your first drafts before you pay a cent. You do not need a bigger team. You need a smaller first step, and this is it.