Best AI Visibility Tools to Track Your Brand in AI Search

You searched your own category in ChatGPT last week, and a competitor came up instead of you. That stung. Now leadership wants to know your AI search strategy, and you don't have a number to point to yet.

Take a breath. You are earlier than you feel, and this is a fixable gap. The first move is not writing more content. It is measurement: knowing where your brand shows up when buyers ask AI engines the questions that matter. That is what the best AI visibility tools do. They watch ChatGPT, Perplexity, Gemini, and the rest, then tell you how often you get named, how often you get cited, and who is winning the prompts you care about.

This guide compares eight AI search visibility tools that let you track brand in AI search, ranked so you can pick one this week. We stayed strict on scope: measurement and tracking dashboards, not content writers and not one-time audit checkers.

How we picked these AI visibility tools

A roundup is only as good as its criteria, so here are ours, up front:

• It tracks multiple AI engines, not one. Single-engine checkers and social listening tools did not make the list.
• It surfaces the four core metrics at the prompt and brand level: mention rate, citation rate, share of voice, and visibility trend.
• It publishes pricing, or has verified prices in a credible third-party review. Where a vendor hides pricing, we say so.
• It is a live product in 2026, with a current product page and real customer or investor activity.
• Together, the list spans four budget tiers, from under $100 a month to enterprise, so a lean team and a global brand both see a fit.

You do not need every tool here. You need the one that matches your budget and your bottleneck.

AI search visibility tools at a glance

Prices and engine lists are publicly stated at the time of research. Plans change, so confirm on each vendor's pricing page before you buy.

What an AI visibility tracker actually measures

The labels differ, but the core is the same. Every ai visibility tracker here reports four things.

• Mention rate: how often the engine names your brand across your tracked prompts.
• Citation rate: how often the engine links to a page on your domain as a source.
• Share of voice: your visibility next to named competitors on the same prompts.
• Visibility trend: how those numbers move week over week.

Some tools go deeper, showing your position inside the answer, sentiment, the exact page cited, and which AI crawlers visited your site. Treat that as a tie-breaker. Nail the core four first.

1. DeepSmith

Best for

Marketing and content leads who want one workspace where AI visibility tracking, content production, and distribution share the same brand context. It fits teams that need to move from "we found the gap" to "we published the article that closes it" without handing work between five separate tools.

Description

DeepSmith is an AI search analytics and content production platform in one. The AEO module tracks mention and citation across ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode. From the same workspace, Content Studio turns visibility gaps into publish-ready, brand-grounded articles, and the Apps Library ships finished distribution assets for every piece. Deep IQ, its stored brand context, feeds every module, so what you measure and what you publish stay connected.

That is the real difference here. Most tools on this list stop at the dashboard. DeepSmith gives you the number and the next action from the same screen.

Engine coverage scales by tier:

• Pro, $99 a month ($80 annual): ChatGPT only, 50 tracked prompts, 20 articles a month, 5 seats.
• Grow, $199 a month ($160 annual, most popular): adds Perplexity, 100 prompts, 40 articles, 7 seats.
• Scale, $399 a month ($299 annual): adds Gemini, 200 prompts, 90 articles, 10 seats.
• Enterprise (custom): all five engines, custom volume and seats, 1:1 onboarding, and a dedicated account manager.

There is a 7-day free trial and no long-term contract.

Key features (the measurement side)

• Prompts view: per-prompt mention rate, citation rate, and full answer history. Discover Prompts builds a starter set from your product and persona, so you are not staring at a blank tracker on day one.
• Pages view: which of your pages AI actually cites, each page's share of your total citations, and the prompts driving them.
• Competitor citations: which rivals win your prompts, on which exact pages, and how each performs per engine.
• Mention rate, citation rate, share of voice, and visibility trend, each with a per-platform breakdown.

Key features (the action side)

• Content Studio: an Idea Bank, a planning calendar, the Writer, and Autowrite for hands-off scheduled production, publishing straight to WordPress, Strapi, Webflow, or webhooks.
• Deep IQ: your positioning, products, personas, brand voice, and content types stored once and reused by every module, so output sounds like you.
• Apps Library: turn one finished article into LinkedIn posts, newsletter emails, X threads, and more, in your brand voice.

Teams describe the shift plainly. "Went from four articles a month to fifteen with the same two people," says Aparna K, GTM Lead at Skooc. "We are able to track prompts for which we rank in AI answers, generating meetings," says Aditya G, Marketing Director at Bindbee.

One honest limitation

DeepSmith writes against the five engines it tracks: ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode. If your category is driven by Grok, Meta AI, Copilot, or DeepSeek as the primary answer surface, those engines show up in dashboards elsewhere, like Profound or Scrunch. DeepSmith is a content pipeline with a five-engine tracker, not a ten-engine rank tracker. Scope that carefully before making it your only tool.

2. Profound

Best for

Analytics-led teams that want the broadest engine coverage, up to ten engines on Enterprise, plus a research arm that publishes original AEO data. Profound treats measurement as the product, not a feature inside a bigger suite.

Description

Profound launched as an answer-engine analytics company, then added content and operations modules. Tracking is its strongest suit. It surfaces mention rate, citation rate, sentiment, share of voice, prompt-level answer history, and something most tools lack: AI crawler visit data, showing which bots hit which pages and how often.

Pricing

• Starter: $99 a month, 50 prompts, ChatGPT only, one region, one seat.
• Growth: $399 a month, 100 prompts, multiple engines, six optimized articles included.
• Enterprise: custom, up to ten engines, larger volume, more seats.

Key features

• Per-prompt mention and citation tracking with full answer history.
• AI crawler analytics, correlating bot visits with citation outcomes.
• Sentiment scoring and rank position inside the answer.
• The Profound Index, publishing original data on prompt volumes and AI behavior.

One honest limitation

Tracking is the core; content production inside Profound is newer and less proven than a dedicated pipeline. Pricing escalates fast, too. Many buyers land on the $399 Growth plan, and any team past two seats steps up to Enterprise. If you want one workspace pairing measurement with on-brand content, Profound needs a second tool for the writing side.

3. Semrush AI Visibility Toolkit

Best for

SEO teams already paying for Semrush who want traditional SEO and AI search visibility in one login, without buying a separate tracker.

Description

The Semrush AI Visibility Toolkit is an add-on that turns the SEO workflow you already run into answer engine tracking. You configure brands in the same UI as keyword research and site audit. One detail matters for agencies: pricing is per project or per domain, not per seat.

Pricing

• Starter: $199 a month (around $165 annual).
• Pro+: $299 a month (around $248 annual).
• Advanced: $549 a month (around $456 annual).
• A free AI Search Visibility Checker gives you a single-shot audit, not an ongoing dashboard.

Key features

• An AI visibility overview covering brand presence, sentiment, and share of voice.
• Topic and prompt discovery that dovetails with Semrush keyword data.
• Competitor benchmarking inside the same workflow as your SERP tracking.

One honest limitation

It is an add-on to a broader Semrush subscription, so teams not already invested may pay twice for SEO tooling. Independent scoring rates it high on data quality but lower on actionability: it shows the data well but does not always tell you what to write next.

4. Conductor Intelligence

Best for

Global enterprises that need AEO, classic SEO, content workflows, and 24/7 site-health monitoring unified with business analytics in one platform.

Description

Conductor Intelligence is Conductor's enterprise AEO and SEO platform. It combines AI visibility tracking, AI-crawler monitoring, and real-time alerts on visibility regressions with the company's established SEO and content tooling. The headline difference is the operational layer, built to be wired into enterprise marketing workflows, not just opened once a week.

Pricing

Conductor does not publish dollar prices. Plans are defined by capacity: the entry tier includes limits like 500 tracked keywords and 5 tracked competitors, scaling up sharply at higher tiers. "Try for Free" and "Request Demo" are the entry points, and pricing is custom.

Key features

• Always-on monitoring of how AI bots crawl your site, with real-time alerts and prioritized fixes.
• Setup wizards that suggest prompts and topics from your own surface and category.
• AEO, SEO, content workflows, and business analytics on one dashboard.

One honest limitation

It is built and priced for the enterprise. Solo marketers and small teams will not clear the qualification bar. Independent scoring puts its raw AEO dashboard below the pure-play trackers; it wins on unifying visibility with revenue, not on the dashboard alone. The missing public price also makes "what will this cost?" harder for a lean team.

5. Ahrefs Brand Radar

Best for

SEO teams already inside Ahrefs who want AI visibility tracking on the largest known prompt database without leaving the tool they already use.

Description

Brand Radar is Ahrefs' AI visibility product, built on a giant prompt database modeled on real search behavior, over 210 million prompts across six AI platforms, plus custom prompts on demand. It also covers YouTube and TikTok brand visibility, a wider scope than most trackers here.

Pricing

• Brand Radar add-on: $199 a month per AI engine, or $699 a month for all six.
• 2,500 custom prompt checks a month are included by default.
• It sits on top of an Ahrefs subscription, which runs from a lower-cost Lite tier up through Enterprise.
• A free AI Visibility Checker offers one-shot audits.

Key features

• A search-backed prompt database in the hundreds of millions, plus custom prompt research on demand.
• Per-engine answer inspection, showing what each engine said, which domains it cited, and where your brand fell.
• Adjacent YouTube and TikTok visibility modules.

One honest limitation

Pricing is per engine, so tracking all six costs $699 a month for Brand Radar alone, on top of your Ahrefs plan. Independent scoring marks its actionability and integrations low. Brand Radar shows you the data, but it is a measurement tool. If you also want to write and publish from the same place, this is not that.

6. Otterly.AI

Best for

Solo marketers, small teams, and agencies who want a low-friction, low-cost entry into AEO tracking. At $29 a month, it is the cheapest starting point on this list.

Description

Otterly.AI is an Austrian-built, marketing-first AEO monitoring platform organized around prompt research, AI search analytics, and optimization guidance. It is widely cited as one of the most approachable dashboards for first-time adopters.

Pricing

• Lite: $29 a month, 15 prompts. Tracks ChatGPT, Google AI Overviews, Perplexity, and Copilot.
• Standard: $189 a month, 100 prompts, adding engines like Grok, Claude, and Google AI Mode.
• Premium: $489 a month, 400 prompts, priority support, and a dedicated account manager.
• Annual billing saves 15 percent, and a free trial is available.

Key features

• Mention and citation tracking across the tracked engine matrix.
• A brand visibility report with prompt-level answer history.
• Lightweight competitive benchmarking, plus optimization recommendations layered on top.

One honest limitation

Lite caps you at 15 prompts, enough for a first look but tight for any brand tracking a real set of buyer questions. Engine coverage also varies a lot between tiers, so read the plan carefully. And Otterly has no native content pipeline: it tells you where you are missing; you write the content elsewhere.

7. Peec AI

Best for

SEO and content teams, especially dev-focused and SaaS brands, that want unlimited seats on every plan and prompts organized the way an SEO team already thinks, by tag and project.

Description

Peec AI is a Berlin-built AI search analytics platform aimed at marketing teams. Its differentiators are unlimited seats on every plan and tag-based prompt grouping that mirrors keyword clustering. Pricing splits into a Brands track and an Agencies track.

Pricing

• Brands Starter: $95 a month, 25 prompts, tracking ChatGPT, Perplexity, and Gemini.
• Brands Pro: $245 a month, 100 prompts.
• Brands Enterprise: $499 and up, 300-plus prompts, all engines.
• Separate Agency tiers run from around $205 a month upward. A free trial is offered.

Key features

• Mention rate, citation rate, sentiment, and share of voice across tracked engines.
• Unlimited seats at every plan, with project- and tag-based prompt organization.
• A visibility score over time with weekly trending, plus side-by-side competitor benchmarking.

One honest limitation

Reviewers note that Peec is excellent at description and weaker at prescription. It shows you slipping from 38 percent to 22 percent on a prompt, but does less to tell you what to write to recover. There is no native content workflow, so you take the finding into a separate drafting setup.

8. Scrunch AI

Best for

Teams whose category is already seeing meaningful AI agent traffic and who want monitoring plus structured delivery of their content to those agents at the edge.

Description

Scrunch positions itself as an AI customer experience platform. It pairs multi-engine monitoring with an Agent Experience Platform, an edge layer that detects AI agent visits and serves a token-light version of your site to them. That is genuinely different from a pure dashboard: it changes what an AI crawler sees, not just what you see about the crawler.

Pricing

• Starter: $300 a month, 1,000 industry prompts plus 350 custom prompts.
• Growth: $500 a month, 700 custom prompts.
• Enterprise: custom, with the full engine matrix.
• A 7-day free trial is offered, and pricing has changed since launch, so confirm current tiers.

Key features

• Edge delivery that serves optimized content fragments to AI crawlers.
• Real-time detection of which engines visit which pages.
• Mention rate, citation rate, sentiment, and prompt-level analytics.
• A 1,000-prompt industry library plus custom prompts.

One honest limitation

The edge-rewrite stance is opinionated. Some brands want pure measurement with no transformation of their site. Pricing also starts higher than self-serve options, at $300 a month, so it is not the place to dip a toe in.

A few worth a look

Not every good tool needs its own row:

• AthenaHQ: a free Essential tier plus paid plans, tracking ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Strong on recommendations for smaller teams.
• Knowatoa: an honest mid-market pick from $59 a month, tracking ChatGPT, Perplexity, and Google AI, for teams wanting simple weekly tracking.
• LLM Pulse: a European, euro-priced option starting around 49 euros a month, with unlimited seats.
• Known Agents (formerly Dark Visitors): crawler-visit focused rather than answer-output focused, with a free WordPress plugin. A smart pick for the technical SEO who wants to control what agents can crawl.

AI visibility tracking is not rank tracking

Rank tracking asks where your URL sits in a list of blue links. AI visibility monitoring software asks a harder question: did the engine mention you, cite you, which of your pages did it use, and which competitor won the same prompt? Answers change with each model run, so the unit of work is the prompt, not the keyword, and you need a bigger sample to detect real movement. Lean on trends over single snapshots.

How to choose your AI visibility tool

You do not need the "best" tool in the abstract. You need the one that fits your team's bottleneck. Here is the honest version:

• Pick DeepSmith if you need to act on the data in the same workspace and ship brand-grounded content faster than you do today.
• Pick Profound if you want the broadest engine coverage and an original-data research arm, and can pair it with a separate content workflow.
• Pick the Semrush AI Visibility Toolkit if you already pay for Semrush and want SEO and AEO in one login.
• Pick Conductor Intelligence if you are an enterprise unifying AEO, SEO, content, and analytics, and are ready for a sales-led conversation.
• Pick Ahrefs Brand Radar if you live in Ahrefs and want the largest prompt database, knowing pricing is per engine with no production pipeline.
• Pick Otterly.AI if you are testing AEO for the first time and want to start at $29 a month.
• Pick Peec AI if you want unlimited seats and prompt organization by project, and will handle content elsewhere.
• Pick Scrunch AI if your category sees real AI agent traffic and you want an edge layer, not just a dashboard.

A short, honest way to hold this: pure-play trackers win on measurement breadth. SEO-suite extensions win on fitting your classic SEO workflow. A production-paired platform wins when your real bottleneck is writing the content that closes the gap. There is no wrong pick, just the one that matches where you are stuck.

Start with one number this week

If this still feels like a lot, remember where you started: one competitor, one prompt, one sting. You do not need to boil the ocean. You need a baseline.

Pick the engines your buyers actually use, track 20 to 30 real buyer prompts, and watch your mention and citation rates for a month. That is the whole first step to track brand in AI search.

If knowing where you stand is your bottleneck, any tracker above gets you a baseline. If producing the content that closes the gap is also on you, DeepSmith is built to help: measurement and publish-ready content from the same brand context. You can start a DeepSmith free trial and see real data and real drafts before you pay.

One number this week. That is all. You've got this.