You searched your topic in Bing Copilot, read the answer, and saw a list of numbered sources at the bottom. One of them was a competitor. None of them was you.
That stings. It also tells you exactly what to fix.
Here is the good news: you can see this. Every Copilot answer shows its work, with inline numbered citations that link to the exact pages it pulled from. That visibility is the whole reason bing copilot citation tracking is worth doing. You are not guessing whether AI likes your brand. You are watching which URLs it cites, prompt by prompt, and deciding what to publish next.
But there is a catch worth naming early. Most "AI monitoring" tools track brand mentions, not citations. A mention means Copilot typed your name into the answer. A citation means Copilot linked to your page as a source. Those are different things, and only one of them tells you whether your content is doing the work. This guide is about the second, stricter kind: source-level tracking, not name-dropping. Good copilot source tracking answers one question cleanly: when Copilot builds an answer in your category, whose page does it link to?
Let's find you a tool that shows the sources, not just the sentiment. Every option below can track citations in copilot at the URL level, and in DeepSmith's case across ten engines, Copilot among them.
How we picked these tools
A roundup is only as trustworthy as its criteria, so here is exactly how we ranked. We weighed each tool on five things:
- Copilot-specific citation tracking. Does it show which URLs Copilot cites, or only whether your brand gets mentioned?
- Prompt-level granularity. Can you track citations for individual questions, not just broad keywords?
- Competitor benchmarking. Can you see which competitor pages win the citation for the same prompt?
- Historical tracking. Does it show citation trends over time, so you know if you are gaining or slipping?
- Workflow integration. Does tracking connect to action, or does it stop at a dashboard you still have to act on manually?
One honest note before the list. DeepSmith is our platform, and it sits at #1 here. It earns that spot for the fifth criterion, workflow integration, paired with Copilot tracking across ten engines. The tier that Copilot coverage sits on is spelled out in its entry and again in the FAQ. Every competitor below gets its real strengths and the situations where it beats us. Fair is the only way a roundup is useful.
Bing Copilot citation tools at a glance
| # | Tool | Tracks Bing Copilot? | Citation/URL-level? | Starting price | Best for |
|---|---|---|---|---|---|
| 1 | DeepSmith | Yes (Enterprise and Custom tiers) | Yes, across all ten engines | $99/mo (Pro) | Citation tracking plus content production in one platform |
| 2 | Bing Webmaster Tools | Yes (Copilot only) | Yes, page-level plus grounding queries | Free | Official first-party data on your own site |
| 3 | Scrunch AI | Yes | Yes | From $250/mo | Enterprise Copilot monitoring across nine platforms |
| 4 | Profound | Yes | Yes | From $99/mo | Enterprise AEO with Copilot and Meta AI |
| 5 | Conductor | Yes | Yes | Custom | Enterprise AEO plus SEO with native Copilot integration |
| 6 | Otterly.AI | Yes | Yes | $29/mo (Lite) | Affordable multi-engine tracking for small teams |
| 7 | xSeek AI Source Radar | Yes | Yes | Tiered, not listed | Copilot source discovery |
| 8 | Rank Prompt | Yes | Yes | $49/mo (Starter) | Agencies managing multiple clients |
| 9 | DataNerds | Verify first | Yes | Not listed | LLM citation tracking plus AEO strategy |
| 10 | Semrush AI Visibility | Limited | Partial | $99/mo per domain | Teams already inside Semrush |
Two tools you might expect to see are missing on purpose. SE Ranking and Peec AI both do strong AI-visibility work, but neither tracks Bing Copilot, so neither belongs in a copilot citation monitor roundup. More on that near the end.
1. DeepSmith
Best for: Marketing leads who want Copilot citation tracking alongside nine other AI engines, and want the content pipeline to close the gaps in the same place.
Most tools on this list stop at telling you what happened. DeepSmith tells you what happened and then writes the piece that changes it.
DeepSmith is an AI search analytics and content production platform in one. It tracks how AI engines answer the questions that matter in your space, finds where you are invisible or losing, and produces the on-brand content to close those gaps, all from the same data. That is the fifth criterion, workflow integration, done fully.
Here is the honest boundary, up front. DeepSmith tracks ten engines: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot, and DeepSeek. Copilot sits on the Enterprise and Custom tiers, so the self-serve plans will not show you Copilot citations. DeepSmith earns #1 because it is the only tool here that tracks citations at the URL level across all ten engines and ships the content to win them, without you switching apps.
On the tracking side, you get real citation data, not vanity metrics. The AEO module reports mention rate, citation rate, and share of voice with trends, plus a per-platform breakdown and a competitor leaderboard. The Prompts view shows per-prompt mention and citation rates with full answer history, and Discover Prompts builds a starter set from your product and persona context. The Pages view shows which of your pages AI actually cites and each page's share of your total citations. Competitor citations show who wins a given prompt, on which exact page, and how they perform by platform.
Then it acts on what it finds. Content Map turns your site and your competitors' sites into one topic map, so coverage gaps and untapped topics are a measurement instead of a hunch, and Opportunity Agents read that data and return ideas with the evidence attached. Content Studio turns one planned idea into a finished, brand-grounded article, researched, internally and externally linked, with a cover image and publish-ready metadata. Autowrite can run that hands-off on a scheduled date. Produced Content lets you review and publish straight to WordPress, Strapi, Webflow, or a webhook. Every finished article arrives with social posts already written, and the Apps Library adapts it for LinkedIn, X, newsletters, and more.
Pricing is transparent. Pro is $99/mo ($80/mo billed annually) and tracks ChatGPT. Grow is $199/mo and adds Perplexity. Scale is $399/mo and adds Gemini. Enterprise is custom and covers all ten engines, Copilot included. There is a 7-day free trial, no long-term contracts, and no cancellation fees.
One honest limitation: Copilot is an Enterprise and Custom engine. Pro at $99/mo tracks ChatGPT only, so a small team that needs Copilot data on a self-serve plan will start with Bing Webmaster Tools or another Copilot-native tool below.
2. Bing Webmaster Tools
Best for: Site owners who want official, first-party Microsoft data on their own Copilot citations, at no cost.
This is the source of truth for your own pages, and it is free. Bing's AI Performance report, in public preview inside Bing Webmaster Tools, shows how often and why Copilot uses your content as a source. If you only do one thing this week, verify your site here.
You get a daily overview of total citations and unique pages cited, page-level stats for the specific URLs Copilot pulled, and grounding queries, the internal retrieval questions Copilot's system used to trigger those citations. You can export it all to CSV.
One honest limitation: it only shows your own site. There is no competitor view, no other engines, no click or traffic data, and no API yet. It answers "which of my pages does Copilot cite," not "who is beating me." For that, you need a paid tracker.
3. Scrunch AI
Best for: Enterprise teams that want Copilot monitoring alongside eight other AI platforms.
Scrunch is an AI customer-experience platform that monitors brand presence across AI search, audits pages, and delivers content to AI agents. It added Copilot monitoring in December 2025, so this is recent, deliberate coverage rather than an afterthought.
It tracks nine platforms in total: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Microsoft Copilot, and Grok. You get prompt-level insights and page audits, and you can watch all prompts in Copilot or filter to the ones you care about. For copilot source tracking across a wide platform spread, it is a strong pick. You can also see the trend over time, so you know whether your citation share is climbing or slipping quarter to quarter.
One honest limitation: it starts at $250/mo. The enterprise feature set is more than a solo marketer needs.
4. Profound
Best for: Enterprise brands that need Copilot and Meta AI tracking with enterprise-grade security and GA4 attribution.
Profound is an enterprise AEO platform that tracks how brands are interpreted and crawled by AI engines, with prompt-level data and content workflow tools. It covers ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Meta AI.
The standouts are its Answer Engine Insights, Prompt Volumes, and Shopping Agent Analytics, plus AI crawler tracking that uses a lightweight site script to show when AI crawlers visit and which pages they favor. GA4 attribution and multilingual support round it out.
One honest limitation: user reviews flag prompt limits and product flexibility as real friction, and enterprise pricing (around $332/mo per one third-party review, above the $99+/mo entry) can be steep for smaller teams.
5. Conductor
Best for: Large enterprises that want AEO and SEO in one platform with native Microsoft Copilot integration.
Conductor is an enterprise platform that unifies AI visibility tracking, content creation, and real-time site health. Its differentiator for this list is native Copilot integration through MCP, including a dedicated Copilot configuration for Microsoft's ecosystem, plus real-time LLM queries and its AgentStack for AEO.
If you are already running enterprise SEO and want AI visibility layered into the same tool rather than bolted on, this is a natural fit.
One honest limitation: pricing is custom and not transparent, and the platform is likely overkill for teams without enterprise SEO needs.
6. Otterly.AI
Best for: Solo marketers and small teams who want affordable Copilot tracking without an enterprise contract.
Not every team has a five-figure tooling budget, and Otterly.AI respects that. Its Lite plan is $29/mo and tracks four engines, including Microsoft Copilot, alongside ChatGPT, Google AI Overviews, and Perplexity. You get prompt research, AI search analytics, and brand reports you can filter by prompt.
For a small team that wants to track citations in copilot without overspending, this is the friendliest entry point on the list.
One honest limitation: the Lite plan caps at 15 search prompts, which is tight if you track many keywords, and Claude and Google AI Mode sit on higher tiers.
7. xSeek AI Source Radar
Best for: Teams that want to see which domains Copilot leans on most, before they build a plan.
xSeek runs visibility diagnostics and citation tracking across LLMs, and it has a dedicated AI Source Radar page for Copilot. That page shows the source mix Copilot favors: forums like Reddit and Stack Overflow, review sites like G2 and Capterra, social platforms, Wikipedia, GitHub, and more. If you want to understand where Copilot looks before you decide where to earn placements, that view is genuinely useful.
It tracks citations across 180+ domains, offers quick-turnaround scans, and includes a free initial visibility check.
One honest limitation: pricing is tiered (Starter, Growth, Scale) but not published, and integrations are not specified.
8. Rank Prompt
Best for: Agencies managing several clients that want Copilot tracking plus schema guidance.
Rank Prompt is a GEO platform for monitoring AI visibility, creating optimized content, and building the citations AI systems rely on. Its strength is multi-client management, so it suits agencies rather than single brands. You get citation, sentiment, and competitive tracking, schema optimization guidance, and proprietary prompt volume data.
Pricing is transparent and reasonable: Starter is $49/mo (150 credits, up to 10 brands), scaling to Agency Plus at $299/mo, with a 7-day free trial and 50 free prompts.
One honest limitation: some third-party sources still list an older, cheaper starting price, so confirm the current $49/mo tier directly.
9. DataNerds
Best for: Brands that want LLM citation tracking with AEO strategy frameworks, and will verify Copilot support before buying.
DataNerds runs your brand against real buyer prompts across LLMs, then shows where you stand and what to fix. It covers AI visibility tracking, AI search analytics, LLM citation tracking (both mentions and links), and AEO strategy frameworks with prompt-level analysis.
One honest limitation: pricing is not published, and you should confirm Bing Copilot support directly before committing, since it is not clearly stated.
10. Semrush AI Visibility Toolkit
Best for: SEO teams already living inside Semrush who want AI visibility next to their rank tracking.
If Semrush is already your daily tool, adding its AI Visibility Toolkit keeps everything in one login. It brings AI Overviews tracking, period-to-period analysis, prompt research, competitor visibility gaps, and sentiment, unified with your existing SEO work. Standalone it is $99/mo per domain.
One honest limitation: it leans keyword-level rather than prompt-level, and its Copilot support is limited compared with the Copilot-native tools above. Treat it as a convenience layer, not a dedicated copilot citation monitor.
Two tools that do not track Copilot (and why that matters)
You will see SE Ranking and Peec AI on plenty of "AI visibility" lists, and both are good at what they do. But neither tracks Bing Copilot, so neither fits here.
SE Ranking's AI Search Toolkit covers ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews, with unlimited users that agencies love, from $89/mo. Peec AI specializes in ChatGPT, Perplexity, and Gemini with strong source-gap analysis. Excellent tools, wrong engine for this job. If Copilot is on your list, keep looking.
No budget? Track Copilot citations by hand
You do not need software to start. If your budget is zero, a quarterly manual check gets you real citation-share data.
Build a list of 15 to 30 natural-language questions your buyers actually ask, weighted roughly half commercial intent, a quarter evaluative, a quarter category-defining. Open a clean browser profile with no signed-in account and your service location set. Run every question in one session on one day.
For each one, record the position of your citation (or "not cited"), the position of your nearest competitor, and a quality score from 0 to 3: a 3 for a named recommendation, a 2 for a short qualified list, a 1 for a long undifferentiated list, a 0 for nothing. Add up your weighted points, divide by the maximum possible, and you have your citation share. Repeat every quarter with the same questions and profile.
It is more work than a dashboard. But it costs nothing, and it teaches you exactly how Copilot talks about your category. Start here, and upgrade to a tool when the manual pass gets tedious. Plenty of teams run this quarterly check for a cycle or two, then move their bing copilot citation tracking into software once they know which prompts actually move the needle.
How to choose the right tool for you
Feeling like every option looks the same? Let's make this simple. Match your situation to the pick.
- Pick DeepSmith if you want Copilot citation tracking across ten engines wired directly into content production, and Enterprise or Custom is within reach for the Copilot coverage.
- Pick Bing Webmaster Tools if you want free, official Microsoft data on your own site's Copilot citations and do not need a competitor view. Everyone should do this one.
- Pick Scrunch if you are an enterprise team that wants Copilot monitoring across nine platforms in one place.
- Pick Profound if you need enterprise security, GA4 attribution, and Copilot plus Meta AI coverage.
- Pick Conductor if you are a large enterprise wanting AEO and SEO unified with native Copilot integration.
- Pick Otterly.AI if you are a small team that wants affordable Copilot tracking at $29/mo.
- Pick xSeek if you want to see which domains Copilot cites most before you build a plan.
- Pick Rank Prompt if you are an agency juggling multiple clients and want schema guidance too.
- Pick the manual method if you have no budget and can commit to a quarterly check.
You do not need all of these. You need the one that fits where you are right now. Most teams start free with Bing Webmaster Tools, then add a tracker that connects to what they publish next.
Ready to close the gaps, not just watch them?
Seeing a competitor cited instead of you is the wake-up call. The next step is publishing the content that changes the answer. DeepSmith tracks your citations across ten AI engines, Copilot included, and produces the on-brand pages to win them, in the same workflow, so tracking turns into action instead of another tab.
Start your free DeepSmith trial and see your real citation data and real drafts before you pay.
