Best Tools to Optimize Your Brand for Microsoft Copilot

Your buyers are asking Microsoft Copilot which tool to buy, which vendor to trust, which brand to shortlist. And right now, you probably have no idea whether Copilot names you or a competitor.

That gap feels stressful, so let's make it smaller. Here's the good news: learning to optimize for Microsoft Copilot is not a brand-new discipline. Copilot reads the Bing index. So the work you do to rank in Bing Copilot is mostly the work you already know from SEO, tuned for how AI engines pull and quote passages.

This guide walks through the tools that actually help you get cited in Copilot, not just the ones that put a dashboard in front of you.

How we picked these tools

A roundup is only as trustworthy as its criteria, so here are ours up front. Every tool below had to clear the same bar.

• Copilot scope. The tool either has explicit Microsoft Copilot coverage, or its output flows through Bing, which is what Copilot reads. Tools that only optimize for ChatGPT or Google AI Overviews did not make the cut.
• Optimization, not only measurement. Pure trackers belong in a sibling roundup about measuring Copilot visibility. This list is about tools that help you earn citations, not just watch them.
• Content output that reaches Bing. The tool either writes publish-ready content that enters the index Copilot reads, or it structures your existing content so Bing and Copilot can parse and cite it.
• Bing-aware SEO fundamentals. Schema markup, internal linking, freshness signals, and structured passages are part of the workflow, because those are the levers that move Copilot.
• Proven, in-market coverage. Named engines, published tiers where possible, and a real 2026 product. No vaporware.
• Works for a busy marketing lead. Setup to output in days, not months, with reasonable per-seat economics and clean CMS support.

First, understand how Copilot decides what to cite

Before you compare tools, you need one concept that makes every choice below easier.

Microsoft Copilot is grounded on the Bing index. Under the hood, a Microsoft system called Prometheus combines the Bing Search index and its ranking signals with OpenAI's GPT models. In plain terms: if Bing ranks and understands your page well, Copilot is far more likely to quote it. Improve your Bing footing, and you improve your Copilot citations.

That is why several tools on this list are not branded as Copilot tools at all. They optimize the same content the Bing index feeds to Copilot, so they count.

One distinction matters for enterprise readers. Microsoft 365 Copilot, the version inside your email, files, and meetings, is a different surface. It grounds on Microsoft Graph and a newer workplace intelligence layer called Work IQ, not the open web. Your public content doesn't show up there the way it does in the consumer Copilot. Nearly every tool in this list optimizes the open-web surface, where SEO, AEO, and Bing grounding do the work.

Bing itself is refreshingly direct about this. The Bing Webmaster Guidelines state that "Bing and Copilot search experiences rely on the same core crawling, indexing, and ranking foundation as traditional search." Anything that supports Bing SEO supports Copilot. Fabrice Canel, Principal Product Manager at Microsoft Bing, confirmed at SMX Munich in March 2025 that schema markup helps Microsoft's LLMs understand your content.

Hold onto that spine as you read: to get cited in Copilot, you optimize for Bing.

The tools at a glance

Here is the shortlist of Copilot SEO tools, in the order we rank them. DeepSmith leads because it is the only tool here that closes the full loop from tracking a gap to publishing the Bing-optimized article that fills it.

1. DeepSmith

Best for: Content marketing leads who are the bottleneck and want one system that goes from AI visibility tracking to a published, brand-grounded, Bing-optimized article.

Most Copilot SEO tools stop at telling you where you stand. DeepSmith is built to also do something about it. It is one platform for AI search analytics and content production. It tracks how AI engines answer questions about your brand, finds the gaps where you are invisible or losing, and produces the on-brand content to close those gaps, all from the same data.

Here is why that matters for Copilot. DeepSmith does not pretend to track Copilot directly. Its tracked engines are ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode. The Copilot win is downstream. Every article DeepSmith publishes ships with the exact structural elements Bing and Copilot reward: schema markup, internal linking, publish-ready metadata, citation-ready formatting, crisp answers near the top, and clear headings. Those are not add-ons you run afterward. They are native to the writing pipeline, which is exactly what the Bing Webmaster Guidelines reward.

A reader optimizing for Microsoft Copilot wants the content engine that writes for Bing.

Key features:

• AEO tracking with mention rate, citation rate, and share of voice, a per-platform breakdown, a competitor leaderboard, and the sources AI cites most. The Prompts view tracks per-prompt performance with full answer history; Discover Prompts generates a starter set from your product, persona, and buyer-stage context.
• Pages and competitor citations views show which of your pages AI cites, what share of your citations each drives, and which pages win on competitor domains, broken down by platform.
• Content Studio takes a planned idea to a finished article through the Writer: research, internal and external links, a cover image, and publish-ready metadata. Autowrite runs it on a schedule and lands finished pieces with no one in the app.
• Publishing goes straight to WordPress, Strapi, Webflow, or custom webhooks, with Markdown and HTML export as fallbacks.
• Deep IQ stores your brand context (positioning, products, persona, voice, visual guidelines, content types) so every article sounds like you without a fresh brief each time.
• Repurpose and the Apps Library ship each article with social posts already written and adapt it into platform-native versions for LinkedIn, X, newsletters, and more. That corroboration across surfaces helps Copilot too.

Pricing:

There is a 7-day free trial with real data and real drafts before you pay, and no long-term contracts. Aparna K, GTM Lead at Skooc, put the value plainly: "Went from four articles a month to fifteen with the same two people."

One honest limitation: DeepSmith does not list Microsoft Copilot as a tracked engine on its public pricing page. If you want direct Copilot citation tracking, pair it with the free Bing Webmaster Tools AI Performance report or a Copilot-specific tracker. The Copilot angle here is the Bing optimization angle, and DeepSmith is the tool that writes for it end to end.

2. Profound

Best for: Enterprise and agency teams that want multi-engine AI visibility with Copilot included, plus agents that help turn gaps into content.

Profound is a full-stack marketing platform for AI search. Its Monitor pillar gives Answer Engine Insights (share of voice, sentiment, citations), prompt volumes, and shopping agent analytics. Its Create pillar is built around agents that build content for AI citation.

On Copilot, Profound is one of the few tools here with explicit coverage. Copilot enters at the Growth tier, reported at $399 per month, while the Starter tier at $99 per month is ChatGPT-only. Profound also runs Agent Analytics that track BingBot crawler behavior, which gives you a Copilot-adjacent view, since BingBot feeds the open-web index Copilot reads.

Key features: AI citation tracking, brand perception analysis, competitive intelligence by platform, prompt and topic monitoring, source and influence mapping, and BingBot crawler analytics.

One honest limitation: Copilot lives above the Starter tier, so budget-conscious teams who start cheap miss it. The positioning is enterprise, and the native content execution is lighter than a full publish-ready pipeline with CMS push. Treat the dollar figures as third-party reported.

3. Writesonic

Best for: Teams that want GEO and AEO plus content execution in one product, with Microsoft Copilot covered by name.

Writesonic positions itself as "The AI Search Growth Engine." It tracks ten AI platforms, runs the work, and proves the lift. Microsoft Copilot is listed by name on the homepage among the engines it covers, alongside ChatGPT, Claude, Perplexity, Gemini, and Grok. The positioning leans on action (content, citations, technical fixes), not just dashboards.

Key features: visibility tracking across ten AI platforms including Copilot, AI content generation, citation work, technical SEO fixes, and lift measurement.

One honest limitation: there is no public per-tier pricing on the homepage, so you request a demo or quote to learn what you'll pay. A team that only wants tracking or only wants writing may find the wide bundle heavier than it needs.

4. Goodie

Best for: B2B brands specifically chasing Microsoft Copilot inside decision workflows across Windows, Edge, and Microsoft 365.

Goodie is the most Copilot-specific offering in this roundup. It is an enterprise answer-engine optimization platform that monitors and optimizes brand presence across ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, and Meta AI, and it runs a dedicated Copilot product with the headline "Win Microsoft Copilot in B2B Decision Workflows." Goodie claims a Copilot reach of 33+ million monthly users, which is its own marketing figure rather than an independent stat.

Key features: prompt research for Copilot-style queries, content surfacing and benchmarking, competitor benchmarking inside Copilot workflows, and optimization playbooks for Copilot citation patterns.

One honest limitation: pricing is demo-only, so you cannot self-serve a budget, and the enterprise sales motion means smaller teams won't get a quick start.

5. Frase

Best for: SEO-led teams that want a content operating system where SEO and GEO live in one loop.

Frase describes itself as "the content operating system for AI search" that "writes and optimizes content that ranks on Google and gets cited by AI." It does not market a Copilot-specific surface, but its output is engineered for AI citation across engines that read the open web, and Bing-served Copilot is in that path.

Key features: content brief generation, an AI writing assistant, content optimization scoring, SERP and AI overview analysis, internal linking suggestions, and an AI Content Pipeline for scripted publishing.

One honest limitation: it is less of an end-to-end production platform than DeepSmith, with no equivalent of scheduled autopublishing or one-click CMS push, and it is less Copilot-specific than Goodie or Profound. It fits best when your bottleneck is producing and optimizing pages.

6. Surfer SEO

Best for: Marketing teams already using Surfer for on-page SEO who want to add AI search tracking on top.

Surfer is a content optimization suite with an AI Tracker layer that monitors brand visibility across AI search engines. Its named AI coverage centers on Google plus ChatGPT, Gemini, and Perplexity. Copilot is not the named anchor, but here is the useful part: the Bing SEO fundamentals Surfer enforces (topical coverage, structure, internal linking, on-page clarity) are exactly what feed Bing-served Copilot. This is how a general SEO tool still helps you rank in Bing Copilot.

Key features: on-page content optimization, a content editor, SERP analyzer, keyword research, the AI Tracker, competitor content analysis, and internal linking suggestions.

One honest limitation: AI Tracker is a layer on top of an optimization suite, not a full AEO platform. If you want one tool for tracking, production, and distribution, Surfer is not it.

7. Conductor

Best for: Enterprise marketing teams that want AEO and SEO intelligence in one platform with native LLM apps and turnkey agents.

Conductor positions itself as the enterprise AEO platform, covering the full lifecycle from AI visibility tracking to content creation to real-time site health. Like Surfer and Frase, its path to Copilot runs through content that the Bing index serves, rather than a Copilot-specific product.

Key features: AI visibility tracking across engines, AI content generation, 24/7 website monitoring, native LLM apps, turnkey agents, and enterprise reporting.

One honest limitation: it runs an enterprise sales motion with no public per-tier pricing, and it is heavier and pricier than an SMB content lead needs. Note this is Conductor the AEO platform, not the unrelated Microsoft developer tool of the same name.

8. Ahrefs Brand Radar

Best for: SEO teams already on Ahrefs who want an AI visibility layer that includes Microsoft Copilot alongside the rest of their toolkit.

Brand Radar is Ahrefs' AI visibility product. It maps the AI funnel using 210M+ search-backed prompts for breadth plus custom prompts for depth. Copilot is named directly: Ahrefs' free AI Visibility Checker covers ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, and Google AI Mode, and Brand Radar covers the same set.

Key features: AI visibility tracking across six AI tools, search-backed prompt coverage, custom prompt tracking, competitor benchmarking, and correlation research on AI brand visibility factors.

One honest limitation: it is primarily a tracking and intelligence product, with far less content production surface than DeepSmith or Writesonic. It shines as a layer on an existing Ahrefs subscription rather than as a standalone Copilot optimization engine.

How to actually earn Copilot citations

Picking a tool is step one. The moves below are what your tool should help you execute to optimize for Microsoft Copilot. Not sure where to start? Start with the page-level checklist, because it moves the needle fastest.

Page-level moves

1. Use schema markup Bing reads well. FAQPage, Article, Organization, Product, and BreadcrumbList are the high-leverage types. Bing uses schema to feed its LLM understanding.
2. Structure for passage extraction. Copilot pulls passages, not whole pages. Answer one buyer question per section, put the answer near the top, then elaborate. Make headings the questions a buyer would actually type.
3. Add an answer capsule above the fold. A 40 to 70 word block that gives the complete answer Copilot could quote, followed by a proof block (a stat, a quote, a date), then a comparison table if it fits.
4. Cite primary sources inline. Copilot rewards pages that name first-party data, original research, and real experts, with author and date attached.
5. Use comparison tables. Bing-rendered Copilot answers lean heavily on tables for "X vs Y" and "best tools" queries. Use a real table with header cells that match the question.
6. Push updates via IndexNow. Submit sitemaps and URLs after every meaningful change so Bing sees them in minutes, not days.
7. Earn third-party validation. Reviews, awards, and mentions on authoritative sites are factored in disproportionately.
8. Keep technical performance clean. Fast load, crawlable HTML, and stable canonical URLs are called out explicitly in the Bing Webmaster Guidelines.

Content-level moves

• Lead with a clear answer. A one-sentence, citation-ready answer is the most citable unit on any page.
• Use a domain-aligned entity vocabulary. Name your products and category the way they appear in Bing's knowledge graph, and disambiguate in the first 100 words.
• Match Bing ranking factors. Topical authority, E-E-A-T, comprehensiveness, and page-level trust are still the gate. Copilot inherits them.
• Refresh frequently. Freshness is a known ranking factor, and studies find a correlation between document freshness and AI citations. Treat published pages as living assets.

Workflow-level moves

• Track your Copilot citations. The Bing Webmaster Tools AI Performance report is your free baseline. It shows Grounding Queries (the phrases Copilot uses to retrieve your content) and page-level Citations.
• Find high-grounding, low-citation pages. These are pages Bing routes to Copilot for context but Copilot doesn't quote back. They are your highest-leverage rewrites.
• Schedule production, not just ideation. A Copilot strategy that only tracks is a strategy that doesn't move. Pair tracking with an engine that ships the fixes.

How to choose

There's no single best tool here, only the best fit for your bottleneck. Here's how to decide.

• Pick DeepSmith if you want one platform from AI visibility tracking to published, brand-grounded article to distribution, and you're happy to take Copilot coverage as a downstream benefit of a Bing-optimized publishing pipeline. This is the right call when you are the bottleneck and need a system, not a dashboard.
• Pick Profound if you're an enterprise or agency team with budget, you specifically want Copilot in the tracking set, and you value Agent Analytics on top of multi-engine insights.
• Pick Writesonic if you want GEO/AEO plus content execution in one product with Copilot named, and you're comfortable with a demo-led pricing motion.
• Pick Goodie if your buyers are B2B and live in Microsoft Copilot for decision workflows, and you want a tool built around that exact surface.
• Pick Frase if your bottleneck is producing and optimizing individual pages, and SEO plus GEO in one loop is what you need.
• Pick Surfer SEO if you already pay for Surfer and want to layer AI tracking onto your on-page work.
• Pick Conductor if you're running a formal enterprise AEO program and want turnkey agents and native LLM apps.
• Pick Ahrefs Brand Radar if you're already on Ahrefs and want an AI visibility layer with Copilot included, without a content engine attached.

The honest summary: producing content points to DeepSmith, Writesonic, Frase, or Surfer. Tracking and competitive intelligence points to Profound or Conductor. A Copilot-specific go-to-market points to Goodie. A layer on your existing SEO tool points to Ahrefs Brand Radar.

If you want one system that both finds the gaps and writes the Bing-optimized content to close them, that's the case for DeepSmith. You can start on the 7-day free trial and see real data and real drafts before you pay. Start your DeepSmith free trial and watch your first article come out publish-ready.