For an agency running AI visibility across several clients, Otterly.AI is the stronger tracker on structure. It gives unlimited seats and brand reports on every plan, unlimited workspaces from the $189 Standard plan, and a public API. Semrush AI Visibility Toolkit suits agencies that already work inside Semrush, but its multi-brand support is partial and no AI visibility API is documented. DeepSmith is a strong alternative for client work that ships content, because each client gets an isolated workspace with its own brand context and the Writer produces their publish-ready articles.
Picking between Otterly.AI vs Semrush AI Visibility Toolkit for agencies comes down to how each one handles a growing client roster: how clients are kept apart, what you can hand a client as a report, and whether you can pull the data into your own systems. Both are measurement tools, so neither writes the content that closes a gap it finds. DeepSmith does that part too, and it gets its own section below.
Otterly.AI or Semrush AI Visibility Toolkit for agencies: the short answer
- Choose DeepSmith if each client needs a separate workspace and you want the articles that close their AI visibility gaps written and published from the same account.
- Choose Otterly.AI if you want the most room for clients among the trackers: unlimited seats and brand reports on every plan, unlimited workspaces from Standard, and API and MCP access.
- Choose Semrush AI Visibility Toolkit if your clients are already served in Semrush and you want AI visibility next to SEO, and you are fine paying $99 for each extra domain and $20 a month for white-label reports.
| Criterion | DeepSmith | Otterly.AI | Semrush AI Visibility Toolkit |
|---|---|---|---|
| Entry price (monthly) | $99/mo (Pro) | $29/mo (Lite) | $99/mo (standalone) |
| Free trial | 7 days | Yes, 7 days, no card | No, standalone |
| Prompts at entry tier | 50 | 15 | 25 |
| Seats at entry tier | 5 | Unlimited | 1, extra users $99 each |
| Multiple clients in one account | Yes, isolated workspaces | Yes, unlimited from Standard | Partial |
| White-label reporting | - | Yes | Yes, Pro Report add-on |
| Public API | Yes, read-only | Yes, Standard and above | Partial |
| MCP server | Yes | Yes, Standard and above | Partial |
| Content generation | Yes | Not listed | No |
| CMS publishing | Yes | Not listed | Not listed |
Pricing and features as of September 2026, from each vendor's site and public reviews.
This page covers the agency job only, and the full comparison of the two tools is on the main Otterly.AI vs Semrush AI Visibility Toolkit page.
Otterly.AI
Otterly.AI is a self-serve AI search monitoring tool from Austria-based OtterlyAI GmbH. It runs tracked prompts daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude sold as paid add-ons. For agencies, the useful part is structure. Every plan has unlimited team members and brand reports, and Standard and Premium add unlimited workspaces, each with its own members, reports, prompts and audits. A Viewer role gives clients read-only access, and approved Agency Partners get higher prompt allowances plus pitch workspaces for prospects.
The limits are real. Lite has one workspace and no API, so an agency plan starts at Standard, which is $189 a month with 100 prompts. Reviewers mostly praise the interface and quick setup, and some raise the price jump from Lite. One G2 listing shows 4.7/5 from 54 reviews and another 4.8/5 from 42 (checked September 2026). Otterly.AI documents no article writing or CMS publishing.
Semrush AI Visibility Toolkit
Semrush AI Visibility Toolkit sits inside the Semrush platform, which Adobe has owned since April 2026. It measures how ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity mention and cite a brand, using a vendor-reported database of 317M+ prompts, daily Prompt Tracking and weekly Brand Performance reports on sentiment and share of voice. For agencies the pull is SEO and AI visibility in one platform. Visibility Overview also works on any domain, so you can benchmark a prospect before they sign.
The standalone plan is $99 a month for one user, 25 prompts and one Brand Performance domain. Extra domains are $99 each, extra users need their own $99 license, and 50 more prompts cost $60. Semrush lists multi-brand as an Enterprise feature. Review ratings cover Semrush as a whole, 4.4/5 from 4,046 reviews on G2 (checked September 2026), and not this toolkit alone. Suite reviewers often mention price and add-ons.
DeepSmith: the alternative that keeps each client separate and ships their content
Both trackers answer the first agency question, which is how each client shows up in AI answers. Neither documents a way to produce the content that changes the answer. Otterly.AI describes no article writing or CMS publishing, and the Semrush toolkit does not write content, which sits in a separately sold Content Toolkit. DeepSmith tracks and produces in one platform. Its Multi-Workspace feature runs each brand or client in an isolated workspace with its own context, content and plan, and teammates join as owners or members.
Inside a workspace, tracking reports mention rate, citation rate and share of voice, the pages AI cites, and which competitor pages win.
From there, Opportunity Agents return content ideas that each carry the data point that justifies them, so an account manager can defend a backlog to the client. The Writer turns a planned idea into a finished article grounded in that client's Deep IQ, which holds their products, personas, voice and content types. Produced Content then publishes to WordPress, Webflow, Strapi, Sanity or Contentful, or to a webhook, and Autowrite can run the whole path on a set date.
Pro costs $99 a month, or $80 billed annually, and includes five seats, 50 tracked prompts and 20 articles. Grow is $199, Scale is $399, and Enterprise is custom, with a 7-day free trial and no long-term contracts. Each workspace is billed and limited independently, and DeepSmith is rated 4.8/5 on G2.
Client separation and cost
Otterly.AI wins this one. Seats, brand reports and, from Standard, workspaces are unlimited, and prompts can be spread across workspaces however you like. An agency can add a client without adding a line to the bill, up to the prompt cap. The costs sit in the add-ons. Another 100 prompts are $99 a month, and covering all seven engines on Standard adds $227 a month.
The Semrush toolkit charges per unit. By the listed prices, five client domains in Brand Performance come to $99 plus four extra domains at $99 each, which is $495 a month before extra prompts or users. Visibility Overview works on any domain, so research on many clients is possible, but the tracked setup is built around one domain per plan.
What DeepSmith does: each client gets its own workspace with its own brand context, content and plan, so each client's voice and product context stays its own. Teammates are invited per workspace as owners or members.
Client-ready reporting
This is close to a tie, with Otterly.AI ahead on terms. Otterly.AI exports PDF brand reports as a Document or Presentation with your own logo, and on Standard and above it adds a Looker Studio connector for branded dashboards. Semrush feeds Brand Performance, Visibility Overview and Prompt Tracking into My Reports, with PDF export, scheduled reports and shareable dashboards, but branding and white-labeling need the $20 a month Pro Report add-on. Semrush also refreshes sentiment and share of voice weekly, where Otterly.AI tracks daily.
What DeepSmith does: its Pages view shows which of a client's pages AI cites, each page's share of citations and the prompts behind them. That gives a client update something concrete to point at, such as an article that was published for a tracked prompt.
Data access and API
Otterly.AI wins here. Standard and above include a public REST API with 2,000 requests a month (5,000 on Premium), an MCP server with the same allowances, and raw answers export as CSV or JSON. That is enough to feed your own dashboard for each client. Semrush documents SEO, Projects, Local and Trends APIs but no AI visibility endpoints, and its MCP scope lists SEO, traffic and backlink data. CSV export is capped at 1,000 rows and 10 exports a day per user.
What DeepSmith does: a read-only REST API with scoped keys and 120 requests a minute per workspace covers visibility data, the Content Map, the content library and Deep IQ assets, and reads spend no credits. The MCP server adds 23 read-only tools, and signed webhooks can trigger your own publishing workflow when content status changes.
From insight to action
Neither tracker closes the loop, and Otterly.AI goes a little further toward it. It ranks recommendations across ten types by impact, split between on-page and off-page, and its Content Audit lists specific page improvements. Semrush gives AI-generated insights and strategic opportunities in Brand Performance, and points to its Content Toolkit for the writing itself.
What DeepSmith does: the same account that reports a client's gap produces the article for it. An Opportunity Agent reads that client's visibility data, the Writer drafts in their voice with internal and external links, a cover image and metadata, and the finished piece publishes to their CMS. The loop from tracking to published article runs per client without moving data between tools.
Which should you choose
- DeepSmith: agencies that want each client in its own workspace and want the articles produced and published from the same data that shows the gap.
- Otterly.AI: agencies that mainly need a tracker with the widest room for clients, and that will build reports from its API, MCP server or Looker Studio connector. Standard at $189 a month is the realistic starting plan.
- Semrush AI Visibility Toolkit: agencies whose clients already run in Semrush and who want AI visibility beside SEO. Budget for the per-domain and per-user add-ons. This is the pick when the choice is Otterly.AI or Semrush AI Visibility Toolkit for agencies already invested in Semrush reporting.
Start a 7-day DeepSmith free trial and set up your first client workspace to see tracking and publishing work together.
