Peec AI is a focused AI visibility tracker you can start on your own at $95 a month, while BrightEdge is an enterprise SEO platform with AI search modules that you buy through a sales process with no published price or trial. Peec AI suits teams that want AI tracking now, and BrightEdge suits large teams that want rank data and AI data under one contract. DeepSmith tracks AI visibility and then writes the publish-ready articles that close the gaps, with public prices and a 7-day free trial.
If you are choosing between Peec AI and BrightEdge, the first thing that separates them is how you buy. Peec AI lets you sign up and see prices, and BrightEdge asks you to fill in a form or call. The second thing is what each one covers. Peec AI tracks AI answers and little else, and BrightEdge puts AI tracking next to a full SEO platform. Neither one writes your articles, which is where DeepSmith comes in.
Peec AI vs BrightEdge: the short answer
- Choose DeepSmith if you want to track AI visibility and also produce the articles that fix the gaps, on public prices that start at $99 a month with a 7-day free trial.
- Choose Peec AI if you want a self-serve AI visibility tracker with published prices from $95 a month, a free trial, and daily prompt-level data you will act on yourself.
- Choose BrightEdge if you are a large team that wants classic SEO research and AI search tracking in one contracted platform, and you are fine going through sales to get a price.
Comparison table
| DeepSmith | Peec AI | BrightEdge | |
|---|---|---|---|
| Entry price (monthly) | $99/mo (Pro) | $95/mo (Starter) | Not published |
| Annual price | $80/mo billed annually | $80/mo billed annually (seen 2026-09-04) | Not published |
| Prompts at entry tier | 50 | 50 | Not published |
| Engines at entry tier | ChatGPT | 3 models of your choice from 6 | Not published |
| Most engines on any plan | All 10 (Enterprise) | Up to 13 models (Enterprise) | 5 named engines |
| Free trial | Yes, 7 days | Yes, length not stated | No |
| Citation tracking | Yes | Yes | Yes |
| Competitor benchmarking | Yes | Yes | Yes |
| Writes full articles | Yes, publish-ready | No | Partial |
| Publishes to a CMS | Yes | Not listed | Partial, titles and H1 only |
| Brand context grounding | Yes | Partial | Not listed |
| Public API | Yes | Yes, Enterprise per its docs | Yes |
| Security certifications | SOC 2, GDPR and ISO | No SOC 2 report | SOC 2 and ISO |
| G2 rating | 4.8/5 | 4.8/5 | 4.4/5 |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Peec AI
Peec AI is a Berlin-based AI search analytics tool, founded in January 2025, that runs your tracked prompts every day and reports whether your brand is named, where it ranks, how the answer feels, and which sources get cited. It is built for SEO, content and marketing teams, and for agencies that run several client brands, who want daily tracking at a published price and who will do the content work themselves.
The standout is how much sits in the entry plan. Starter is $95 a month for 50 prompts, one project and unlimited users, and it already includes query fan-out views, AI shopping tracking, an ads library for ads shown in answers, brand perception scoring and an MCP server. Peec says it collects answers mostly by scraping the consumer interfaces of the engines, and it keeps the raw answers so you can read them.
The real limits are about engines and content. Starter, Pro and Advanced each let you pick three active models from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Perplexity costs extra, and Claude, Grok, DeepSeek and several others show up only on Enterprise. Peec also says plainly that you create the content yourself, and it lists no SOC 2 report.
On reviews, Peec AI holds 4.8/5 on G2 from 20 reviews as of 2026-09-29. Reviewers like the interface, the quick setup and the support. That is a small base, so it says more about ease of use than about how it holds up at scale.
BrightEdge
BrightEdge is an enterprise SEO platform, founded in 2007 and based in San Mateo, that has added AI search modules on top. AI Catalyst tracks mentions, citations and sentiment across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode and Gemini. AI Hyper Cube adds AI conversation research weighted by search demand, and AI Agent Insights reports visits from AI agents to your site. It is built for large in-house SEO, content and web teams, and the agencies that serve them.
The standout is breadth. Keyword research, rank tracking, site audits, recommendations and reporting sit on the same data as the AI modules, and BrightEdge describes a read-only MCP server and a REST API on top. Its trust page lists SOC 2 and several ISO certifications, which Peec does not match today.
The real limit is the buying process. The pricing page is a contact form and a phone number, and no plans, limits or trial are published. BrightEdge does not publish which AI modules come with which contract, how often answers are sampled, or which countries and languages are tracked. Its content tools stop at briefs, draft help, titles and descriptions, and its publishing agent pushes only title tags, meta titles and H1 changes into a CMS.
On reviews, BrightEdge has 4.4/5 on G2 from 882 reviews as of 2026-09-30. Reviewers praise the depth of keyword and ranking data and the reporting. Common complaints are high or unclear pricing, a steep learning curve and some slow or hard-to-customize reports.
DeepSmith: the alternative that tracks and writes
Both tools stop in the same place, which is the gap between knowing what is missing and having the page that fixes it. Peec AI shows you the gap and gives you actions, and says you write the content. BrightEdge goes a bit further with briefs and draft help, but its own description stops short of full articles and brand-grounded writing. Either way, someone on your team still has to produce the article.
DeepSmith covers both halves in one platform. The AEO module tracks how AI engines answer the questions you care about, with Mention Rate, Citation Rate, Share of Voice and Sentiment, plus the pages AI cites and which competitor pages win. Opportunity Agents read that data and return content ideas, and each idea carries the data point that justifies it. The Writer then turns a planned idea into a finished article that is researched, linked, and has a cover image and metadata. Autowrite can do this on a schedule with nobody in the app.
What makes the articles usable is Deep IQ, where your company, products, personas, brand voice, visual guidelines and content types are stored once and used by every article. That is the grounding that keeps the output on brand without a fresh brief each time. From Produced Content you review, edit and publish straight to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks.
The terms are simple too. Pro is $99 a month, Grow is $199 and Scale is $399, or $80, $160 and $299 a month billed annually, with 20, 40 and 90 articles a month. Enterprise is custom. There is a 7-day free trial and no long-term contract. Pro tracks ChatGPT, Grow adds Perplexity, Scale adds Gemini, and Enterprise covers all ten engines. DeepSmith is rated 4.8/5 on G2.
Engine coverage
Peec AI has the wider tracking on paper, and BrightEdge has the clearer list of engines at the lower end. BrightEdge names five engines for AI Catalyst, which are ChatGPT, Perplexity, Google AI Overviews, Google AI Mode and Gemini, but it does not say which contracts include which. Peec AI names a long list, including Naver AI, Claude, Grok, DeepSeek, Meta AI, Qwen and Mistral, but on the self-serve plans you pick three models, and most of the extra ones sit on Enterprise or an add-on.
If you need a specific engine on a specific plan, Peec AI is the one that lets you check before you talk to anyone. With BrightEdge you need a quote to find out. Peec also notes that some of its newer modules cover few engines so far, for example its ads page works on ChatGPT only for now.
What DeepSmith does: DeepSmith tracks ten named engines, ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek, and the plan you pick decides how many are on. The tiers are published, so you can see that Grow adds Perplexity and Scale adds Gemini before you start a trial.
Tracking depth and data method
In BrightEdge vs Peec AI tracking depth, Peec AI is ahead, based on what each vendor documents. It reports visibility, average position inside an answer, sentiment, share of voice, query fan-out, shopping and ads, and it states how it collects data. BrightEdge reports separate mention and citation presence, sentiment with reasoning, persona testing and URL-level citation research, but no page describes position inside an answer, fan-out, shopping or ads tracking.
The data method is where the gap is largest. BrightEdge does not state how often AI answers are sampled, how they are collected, or which countries and languages they cover. Peec says each prompt runs once every 24 hours per model, and its self-serve plans cap countries at one, three and three. The way AI engines answer can differ between a chat window and an API, so a published method is useful when you compare numbers, and a few of Peec's engines are labeled as API collection rather than interface scraping.
What DeepSmith does: DeepSmith checks your prompts on a schedule and keeps the full answer history for each one. It reports mention and citation rates per prompt, the pages of yours that were cited, and the share of voice against tracked competitors.
Competitor and citation analysis
This one is close to a tie, with a slight edge to BrightEdge for research depth and to Peec AI for detail you can see without a sales call. Both benchmark named competitors on the same prompts, and both record which sources and which URLs AI answers cite. BrightEdge AI Hyper Cube lets you take any domain or URL and see every AI answer that cites it, weighted by search demand. Peec reports sources at domain and URL level with citation share, separates sources that were used from those that were cited, and classifies them as competitor, editorial, reference or user-generated.
The difference is in what you do next. Peec turns citation gaps into prioritized actions with an opportunity score, and BrightEdge turns them into a brief and names the third-party sources to target. Both are useful starting points, though neither one hands you a finished page.
What DeepSmith does: DeepSmith shows which competitor pages win citations for your prompts and how each competitor does by platform, then sends the gap to Opportunity Agents, so a gap turns into a backlog item with its evidence attached.
Pricing and value
On Peec AI vs BrightEdge features and pricing, Peec AI is the easier one to price. Starter is $95 a month, Pro is $245 and Advanced is $495, with Enterprise custom, and agencies have their own plans from $245 a month. Annual billing brings the Starter plan to about $80 a month, according to a figure seen on 2026-09-04. The free trial is self-serve, though its length is not stated. A January 2026 comparison page said no credit card was needed, and that is not confirmed on current pages. Extra models cost $35, $85 and $165 a month for Starter, Pro and Advanced billed monthly.
BrightEdge has no published price, plan or trial, and it is not clear which AI modules are included in a contract. A third-party site gives a rough $500 a month starting figure, but that is an estimate and not a BrightEdge quote, so we would not budget from it. Reviewers mention high or unclear pricing, so expect a custom proposal and ask early what the AI modules cost on top.
For a team that wants AI visibility data this month, Peec AI is the better value of the two. For a team that already buys an enterprise SEO suite, BrightEdge may be a smaller step than adding a second vendor, and that is a fair reason to take the longer buying process.
What DeepSmith does: DeepSmith publishes four plans with article allowances included, so one monthly price covers tracking and production. You can start a 7-day trial and see real data and real drafts before you pay.
From insight to action
Neither tool writes the article, so this one is close, with BrightEdge slightly ahead because it goes beyond advice. BrightEdge offers briefs from citation gaps, Content Advisor to check drafts, Copilot for titles and descriptions, and a publishing agent that pushes approved title, meta title and H1 updates into WordPress, Drupal or another major CMS. Peec AI gives prioritized on-page and off-page actions and says the user still creates the content. It also has an MCP server, so you can ask an outside assistant to draft a brief from your Peec data.
For a marketing lead, that means the tracking tool tells you what is missing, and then the work moves to your writers, your freelancers or another AI tool. That is where the hours go, and where output tends to stall.
What DeepSmith does: DeepSmith keeps tracking and production in one platform. An Opportunity Agent finds the gap, the Writer produces a publish-ready article grounded in Deep IQ, with internal and external links, a cover image and metadata, and Produced Content publishes it to your CMS. The same data that found the gap decides what gets written.
Which should you choose
- DeepSmith fits marketing and content teams that want to track AI visibility and ship the articles that improve it from one platform, on public prices, a 7-day trial and no long-term contract.
- Peec AI fits SEO and marketing teams, and agencies, that want daily AI tracking at a published price and have the writers or tools to act on the data themselves.
- BrightEdge fits large in-house SEO, content and web teams that already work in an enterprise SEO suite, need SOC 2 and ISO documentation, and are prepared to go through a sales process for a custom contract.
If you want to see tracking and production working together before you decide, start a DeepSmith free trial.
