Peec AI is the deeper standalone tracker, with daily prompt-level answers, query fan-out, AI referral traffic and API, MCP and BI access. The Semrush AI Visibility Toolkit suits teams that want AI tracking next to their SEO data in an account they already have, and it costs $99 a month to start, though it allows 25 prompts and has no documented AI visibility API. Both stop at measurement. DeepSmith tracks AI answers and also writes and publishes the articles that close the gaps.
The decision in Peec AI vs Semrush AI Visibility Toolkit is whether AI tracking should live inside the Semrush account you may already pay for, or in a tool built only for tracking. Semrush puts AI visibility beside your SEO data. Peec AI goes deeper on the answers themselves and gives you more ways to pull the data out. Neither one writes the content that fixes what it finds, and DeepSmith is the option that does.
Peec AI vs Semrush AI Visibility Toolkit: the short answer
- Choose DeepSmith if you want AI visibility tracking and publish-ready articles in one platform, starting at $99 a month with a 7-day free trial.
- Choose Peec AI if you want a standalone tracker with 50 prompts for $95 a month, unlimited users, query fan-out, AI referral traffic, an MCP server on every brand plan and a free trial.
- Choose the Semrush AI Visibility Toolkit if your team already works in Semrush and wants AI visibility next to SEO data, and 25 tracked prompts on the $99 standalone plan is enough to start.
| DeepSmith | Peec AI | Semrush AI Visibility Toolkit | |
|---|---|---|---|
| Entry price (monthly) | $99/mo | $95/mo | $99/mo |
| Annual price | $80/mo | $80/mo (observed Sept 4, 2026) | Not listed |
| Prompts at entry tier | 50 | 50 | 25 |
| Engines at entry tier | ChatGPT | 3 active models of 6 | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity (varies by report) |
| Free trial | 7 days | Yes, length not stated | No (standalone) |
| Citation tracking | Yes | Yes | Yes |
| Query fan-out | - | Yes | Not listed |
| AI referral traffic | - | Yes | Partial |
| Content generation | Yes | No | No |
| CMS publishing | Yes | Not listed | Not listed |
| Public API | Yes, read-only | Yes, Enterprise (beta) | Partial |
| MCP server | Yes, read-only | Yes | Partial |
| Security certifications | SOC 2, GDPR, ISO | No SOC 2 report | Not listed |
| Review rating | 4.8/5 on G2 | 4.8/5 on G2 | 4.4/5 on G2 (Semrush suite) |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Peec AI
Peec AI is a Berlin-based AI search analytics tool, founded in January 2025. It runs your tracked prompts through AI engines every day and reports visibility, position, sentiment, share of voice and the sources each answer cites. It is built for SEO, content and marketing teams, and for agencies running several client brands, who want prompt-level tracking at a published self-serve price and plan to do the content work themselves or with their own AI tools.
The standout is how much comes with the entry plan. Starter is $95 a month for 50 prompts with unlimited users, and the pricing grid includes query fan-out, AI shopping, the ads library, AI referrals, crawler analytics and an MCP server on every brand plan. The main limit is the model cap. Starter, Pro and Advanced each pick three active models, Perplexity costs extra, and the customer API is documented as beta and Enterprise only, although the pricing grid lists it from Pro. Peec does not write content, and no SOC 2 report has been verified.
On G2 it holds 4.8/5 from 20 reviews, checked September 29, 2026. Reviewers praise the interface, quick setup and support. The review base is small, so treat it as a good sign more than proof.
Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit is part of the Semrush platform, which Adobe has owned since April 2026. It measures how ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity mention and cite a brand. The toolkit combines market reports from a vendor-reported database of 317M+ prompts, daily Prompt Tracking, weekly Brand Performance reports on sentiment and share of voice, and an AI Search Health site audit. It is built for SEO and marketing teams, agencies and small to mid-size companies that already use Semrush.
The standout is having AI visibility and SEO in the same account, with Prompt Tracking results shown beside Google rankings. The real limits are the small standalone allowances (25 prompts, one Brand Performance domain, one folder), per-unit add-ons, and no documented AI visibility API.
The ratings available cover Semrush as a whole, not this toolkit. G2 shows 4.4/5 from 4,046 reviews, checked September 30, 2026, and suite reviewers often describe the pricing and paid add-ons as expensive, especially for smaller teams.
DeepSmith: the alternative that tracks and writes
Peec AI and the Semrush AI Visibility Toolkit both end at a report. Peec's Actions feature gives prioritized on-page and off-page steps, and says the user still creates the content. The Semrush toolkit points to its separately sold Content Toolkit for that work. Each does its job well on the measurement side, and the gap shows up after you know where you are missing.
DeepSmith keeps tracking and production on the same data. The AEO module checks your prompts on a schedule and reports mention rate, citation rate, share of voice, sentiment and trend, with the pages AI cites and the competitors winning citations. Opportunity Agents read that data and return content ideas, each carrying the data point that justifies it. The Writer then turns a planned idea into a finished article that is researched, linked internally and externally, and comes with a cover image and publish-ready metadata, grounded in your Deep IQ brand context. Autowrite can do this on a set date without anyone in the app, and Produced Content publishes straight to WordPress, Webflow, Strapi, Sanity or Contentful.
Plans run $99, $199 and $399 a month (Pro, Grow, Scale), or $80, $160 and $299 billed annually, plus a custom Enterprise plan. Each tier includes articles as well as tracking. Pro has 50 tracked prompts and 20 articles a month, and Grow has 100 prompts and 40 articles. There is a 7-day free trial and no long-term contract.
Engine coverage
Peec AI wins on engine reach. Its self-serve brand plans track three active models chosen from ChatGPT, Google AI Overviews, AI Mode, Gemini, Microsoft Copilot and Naver AI, and Perplexity is a paid add-on at $30, $70 or $140 a month billed annually. Enterprise opens up all models, and Claude, Grok, DeepSeek and Meta AI appear on Enterprise and the top agency plans.
The Semrush toolkit tracks five engines overall, but coverage depends on the report. Perplexity appears only in Brand Performance, AI Overviews is absent from Brand Performance, and Claude, Microsoft Copilot, Grok, Meta AI and DeepSeek are not tracked by the self-serve toolkit. In its favor, there is no cap on active models, so one plan reaches the main Google and OpenAI surfaces without choosing.
What DeepSmith does: DeepSmith covers ten engines: ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Google AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek. Coverage grows by plan, with Pro on ChatGPT, Grow adding Perplexity, Scale adding Gemini, and Enterprise covering all ten.
Tracking depth and data method
Peec AI wins here. It runs each prompt once every 24 hours, mostly by scraping the consumer interface of each engine, and it keeps the raw answers in a Chats table. It also adds a Query Fanouts page that shows the searches an engine ran before answering. Sources are reported at domain and URL level with citation share, and the platform covers shopping, ads and brand perception as separate modules, though the newer ones cover few engines so far. For deciding whether an answer was a fluke or a pattern, that raw material is what you want.
The Semrush toolkit works differently. Its market reports run on a rolling database of 317M+ prompts and responses captured from real requests, not from the engines' official APIs, so you can benchmark any domain without building a tracking campaign first. Its own Prompt Tracking runs daily, but Brand Performance sentiment refreshes weekly, and Semrush does not publish model versions, sampling method or answer-history retention. The vendor itself calls its volume estimates directional.
Engines answer the same question differently from one run to the next, so a single run is only a sample. The method matters for that reason, a point covered in API vs chat UI citation differences. Reading trends over several weeks tells you more than any one day.
What DeepSmith does: DeepSmith's tracking reports mention rate, citation rate, share of voice and sentiment per prompt, with full answer history and a Pages view of which of your pages AI cites. DeepSmith's plans don't include crawler log analytics, and its focus is on connecting those citations to the pages you publish next.
Competitor and citation analysis
Peec AI takes this one. Its plans include unlimited competitors, side-by-side visibility, position, sentiment and share of voice per engine, and gap analysis that lists sources which often name competitors but not you. It also shows which of your own pages earn citations.
The Semrush toolkit has a useful angle of its own. Competitor Research compares a domain with up to four rivals and shows topic and prompt gaps where they are mentioned and you are not, and Narrative Drivers lists top cited domains for outreach. Page-level detail on your own cited pages is thin, since Cited Pages is a count and the product pages describe no deeper view.
Pricing and value
In Semrush AI Visibility Toolkit vs Peec AI on price, Peec AI offers more for the money as a standalone tracker. Starter is $95 a month for 50 prompts and unlimited users, Pro is $245 for 150 prompts, and Advanced is $495 for 350 prompts. The standalone Semrush toolkit is $99 a month for 25 prompts, one Brand Performance domain and one user. Another 50 prompts cost $60 a month, another domain or location costs $99, and every added user needs a separate $99 license. Semrush has not said whether the $99 price is month-to-month or annual only.
The Semrush picture changes if you buy Semrush One. Starter is $199 a month with 50 daily prompts, Pro+ is $299 with 100, and Advanced is $549 with 200, and those prices include the SEO toolkit. If you would pay for SEO tools anyway, the AI tracking is close to a bundled extra.
The trial rules also differ. Peec has a free trial, though its length is not stated. The standalone Semrush toolkit has no free trial, and the seven-day trial path runs through Semrush One Starter and Pro+. For other tools with trials, see this list of AI visibility tools with a free trial. Check the offer at checkout before you buy, since the generic Semrush trial banners and the toolkit FAQ disagree.
What DeepSmith does: DeepSmith prices tracking and production together. Pro at $99 a month includes 50 tracked prompts, 20 articles and 5 seats, and Grow at $199 includes 100 prompts, 40 articles and 7 seats, so one plan covers what would otherwise be a tracker plus a writing tool.
API, MCP and BI access
Peec AI wins this by a clear margin. The MCP server is on every brand plan and works with Claude, Cursor, VS Code, Windsurf, n8n and Make. CSV exports come with every plan, the Data Studio connector starts at Advanced, and the customer API is Enterprise, with the pricing grid showing it from Pro.
Semrush documents no AI visibility API. Its API lists SEO, Projects, Local and Trends endpoints, and the Semrush MCP covers SEO, traffic and backlink data, not AI visibility. What the toolkit offers is CSV export, capped at 1,000 rows and 10 exports a day per user, plus My Reports add-ons at $10 and $20 a month. A wider look at the field is in AEO tools with an open API. If you need AI visibility data in your own warehouse, this is the clearest gap.
What DeepSmith does: DeepSmith has a read-only REST API with scoped keys that returns AI visibility data, including prompts and the AI answers themselves, as well as the Content Map, the content library and Deep IQ assets. Reads run at 120 requests a minute and spend no credits. Its MCP server offers 23 read-only tools for assistants such as Claude, Cursor and Copilot.
From insight to action
Both tools measure and recommend, and neither writes. On the measurement side this is close to a tie. Peec AI's Actions give prioritized on-page and off-page steps with a Relative Opportunity Score, and say the writing is up to you. The Semrush toolkit offers AI-generated insights and strategic opportunities, plus an AI Search Health audit that flags blocked crawlers, llms.txt and structured data problems. Peec is more specific about what to do next, and Semrush is stronger on checking the site itself.
Moving from a gap to a published page is the part neither covers. Content briefs are partial in both, and a team without a writing process has to build one, as covered in turning visibility gaps into a content backlog. Whichever tracker you pick, that step still needs an owner.
What DeepSmith does: DeepSmith turns a tracked prompt into a finished article without leaving the platform. Opportunity Agents return ideas with the evidence attached, the Writer produces the article in your voice from Deep IQ, and Produced Content publishes it to your CMS. The same data that found the gap decides what gets written.
Which should you choose
- DeepSmith: for content and marketing teams, and agencies, who want to see where they are missing in AI answers and publish the content that fixes it from one platform, with plans from $99 a month.
- Peec AI: for teams that want a dedicated tracker with fan-out, shopping, ads and referral data, MCP and BI access, and unlimited users, and that will write the content with their own tools.
- Semrush AI Visibility Toolkit: for teams already in Semrush that want AI visibility beside rankings and reports, and that can work within 25 prompts or buy into a Semrush One bundle.
Between the two, Peec AI or Semrush AI Visibility Toolkit comes down to depth versus convenience. If you need to read the answers and move data into other tools, Peec AI adds enough to justify a second tool. If a directional view beside your SEO data is enough, the Semrush toolkit may already cover you.
Start a free 7-day DeepSmith trial to track your prompts and publish the content that closes the gaps.
