Scrunch lists agency plans, with Agency Core at $500 per month and multi-client workspaces. Bluefish sells through demos and negotiated contracts, with managed strategy services and only partial multi-brand support. Scrunch suits agencies that want a visible price, and Bluefish suits agencies serving very large brands that want an analyst team. DeepSmith is a strong alternative on production: each client workspace is billed on a published plan, and it writes the articles as well as tracking them.
If you run AI visibility for several clients, Scrunch vs Bluefish for agencies mostly comes down to how each one packages and prices the work. Scrunch puts a number on its agency plan and gives you workspaces per client. Bluefish does not publish a price, and it pairs the software with a services team. Both are built with big brands in mind, so the question is how much of the setup you want to run yourself. DeepSmith sits next to both as a platform that also produces the content. This page covers the agency job only, and the full Scrunch vs Bluefish comparison goes through everything else.
Scrunch vs Bluefish for agencies: the short answer
- Choose DeepSmith if you want tracking and publish-ready article production for each client on published plans, with every client in its own workspace.
- Choose Scrunch if you want a listed agency price ($500 per month for Agency Core), multi-client workspaces, and a team that is comfortable running the tool itself.
- Choose Bluefish if your clients are Fortune 500 brands and you want a vendor strategy team working alongside the software, and you are fine going through sales to get a price.
Comparison table
| Criterion | DeepSmith | Scrunch | Bluefish |
|---|---|---|---|
| Entry price (monthly) | $99/mo (Pro) | $250/mo (Core) | Not listed |
| Agency pricing | Each client workspace billed on a published plan | Agency Core $500/mo; Agency Enterprise custom | Not listed |
| Free trial | Yes, 7 days | Yes, 7 days, card required | No |
| Multi-brand workspaces | Yes | Yes | Partial |
| White-label reporting | - | Partial | Not listed |
| API access | Yes, read-only | Yes, Query API on Enterprise | Partial |
| Content generation | Yes | Partial | No |
| CMS publishing | Yes | Not listed | Not listed |
| SOC 2 | Yes | Yes | Yes, vendor-stated |
| Review rating | 4.8/5 on G2 | 4.6/5 on G2 | Not rated on G2 |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Scrunch
Scrunch is an AI search visibility platform that tracks how brands appear and get cited in AI answers, audits sites for AI agents, and can serve lean page versions to those agents at the edge. Sitecore announced its acquisition of Scrunch in June 2026. For agencies, Scrunch lists Agency Core at $500 per month and Agency Enterprise as a custom quote, and it describes multi-client workspaces and prospecting environments where you can show a prospect where they stand in AI search.
The standout is that the agency price is visible, next to a self-serve Core plan at $250 per month with a 7-day card-required trial. The limit is that the agency page does not publish quotas, so prompts, brands, seats and engines on Agency Core are not listed, and annual prices are not published either. The wider engine list (Claude, Gemini, Meta AI, Google AI Mode and Grok) is on Enterprise only. On G2, Scrunch shows 4.6/5 from 73 reviews, with praise for ease of use and clear recommendations, and some reviewers pointing to features gated at higher tiers. For more on the tool, see our Scrunch review. The head-to-head with DeepSmith is in DeepSmith vs Scrunch.
Bluefish
Bluefish is an enterprise platform that tracks how AI assistants and Amazon's shopping assistants describe a brand, generates optimization tactics, and measures which actions moved the numbers. It targets Fortune 500 brands and the agencies that serve them, and it says most customers also buy strategy services such as onboarding, audits and program operations.
The standout is the managed side: dedicated strategists and analysts, plus an AI Accuracy check that compares answers against a Brand Vault of a brand's own facts. The limit for an agency is transparency. Bluefish publishes no pricing, plans or usage limits, every entry point is a demo request, and multi-brand support is only partial, since its materials describe breakouts by product line rather than client workspaces. Its G2 listing has no reviews yet, so there is little independent feedback to read.
DeepSmith: the alternative that tracks and writes for every client
Scrunch and Bluefish both stop short of writing for the client. Scrunch lists content generation as partial and its own materials leave the scope unclear, and Bluefish says it provides the direction while you stay the author. For an agency, that leaves the part that takes the most hours, turning a gap into a finished article for each client, on your team.
DeepSmith tracks and produces in one platform. Multi-Workspace runs multiple brands or clients from one account, each fully isolated with its own context, content and plan, and each workspace is billed and limited independently on the published plans: Pro is $99 per month, Grow is $199, Scale is $399, with annual billing lowering the monthly rate, and Enterprise is custom. Deep IQ stores each client's company, products, personas, voice and content types, so the Writer produces publish-ready articles in that client's voice, with internal and external links, a cover image and metadata, and Autowrite can run it on a schedule. Finished pieces publish to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks. DeepSmith is rated 4.8/5 on G2 and is SOC 2, GDPR and ISO certified.
Tracking comes first in each workspace, and the overview reports mention rate, citation rate and share of voice for that client against tracked competitors.
The same workspace then holds the finished article, ready to publish to the client's CMS.
Plans and pricing
Scrunch wins on pricing clarity. It is the only one of the two that lists an agency price, and Agency Core at $500 per month gives you a number to put in a proposal. The gaps are that quotas, annual prices and overage terms for the agency plans are not published, so you still need to ask what $500 covers. Scrunch's Enterprise plan is custom, and it holds the API, Looker Studio and the extra engines.
Bluefish does not publish a price, a plan grid or usage limits. The commercial arrangement is a negotiated enterprise order form, and there is no free trial. That can be reasonable for an agency whose clients are very large, because the contract is shaped around them, but it means you cannot estimate a margin before a sales call. For a Scrunch vs Bluefish agency pricing question, Scrunch is the one you can budget for today.
What DeepSmith does: DeepSmith bills each client workspace independently on a published plan, so you can see what a client costs before you talk to anyone, and a client can start on Pro at $99 per month and move up as the work grows. Each plan also carries a monthly article allowance, from 20 articles on Pro to 90 on Scale, so tracking and production are priced together. For a wider shortlist, see the best AI visibility tools for agencies, and for how agencies package AEO services, see the guide on pricing the work to clients.
Multi-client workspaces and reporting
Scrunch takes this one. Its multi-brand workspaces are listed as a capability, its Looker Studio connector supports multiple brands, and it says agencies can go headless through the API and produce white-label outputs for clients. It does not describe a built-in white-label report builder, so white-label reporting is partial, and the Looker Studio connector and the Query API are Enterprise features.
Bluefish is only partial here. Agencies are customers, and a case study features a media agency, but the platform describes breakouts by product line, topic and audience rather than separate client workspaces. White-label reporting is not mentioned in its materials.
What DeepSmith does: Each client gets a fully isolated workspace with its own context, content and plan, and teammates can be invited as owners or members. DeepSmith's read-only REST API and MCP server (23 read-only tools) let your team pull a client's visibility data, competitor citations and published articles into your own reporting. If white-label reporting is the deciding factor for you, the best white-label AEO platforms for agencies is a useful next read, and the guide to running a multi-client AI content production workflow shows the production side.
Enterprise clients and managed services
Bluefish wins this one. It was built for Fortune 500 teams, and its services are a real part of the offer: onboarding, audits, strategy consulting and program operations. For an agency whose client already expects a vendor-run program, that is a strength. Its named customers include Adidas, American Express, Hearst, LVMH and Ulta Beauty. The published results are mostly anonymized or modeled, including a Forrester study that Bluefish commissioned, so they say less about what to expect.
Scrunch names Lenovo, ADP and Akamai, and it is the better fit when the agency wants to run the tool itself. Its Enterprise plan adds a dedicated account team and strategy calls, but the Core and Agency Core plans are self-serve.
What DeepSmith does: Enterprise adds 1:1 expert onboarding and a dedicated account manager, with custom limits on every metric and all ten engines. SOC 2, GDPR and ISO certification covers the security questions an enterprise client's procurement team is likely to ask. The agency playbook for delivering AEO services covers how to lead those clients through the work.
From insight to action
Scrunch has the edge on acting from the data. Its Insights and Recommendations, Content Gaps and page optimizer turn findings into briefs and optimized page versions, and its Agent Experience Platform can serve those versions to AI agents on Enterprise. Bluefish also generates recommendations, through Agentic Campaigns that produce page-level tactics for your team to carry out, and it tracks which tactic moved which metric. Neither describes publishing to a CMS.
What DeepSmith does: Opportunity Agents read a client's visibility data and Content Map and return content ideas with the data point that justifies each one. Those ideas move through New Ideas, Planned Content and Produced Content, where the Writer produces the article and you publish it. For an agency, the loop from a visibility gap to a published page stays in one workspace per client. The guide on auditing and fixing AI visibility across a client portfolio goes deeper on running that loop for many clients.
Which should you choose
- DeepSmith fits agencies that want one platform to track AI visibility and produce the content for each client, with a workspace per client and plans you can price in a proposal.
- Scrunch fits agencies that want a listed agency price, multi-client workspaces, and agent-focused site work, and that will run the tool without a vendor strategy team.
- Bluefish fits agencies serving Fortune 500 clients that expect a vendor-run strategy program and are comfortable buying through sales.
For more options, see the best AEO tools for agencies. If you want to see how a client workspace would look, you can start a DeepSmith free trial and set up your first client in minutes.
