Anyword writes short-form channel copy and predicts which variation will perform, while Semrush Content Toolkit (ContentShake AI) takes a topic to a published WordPress post using Semrush search data. Anyword suits teams that mostly write ads, emails and social posts. The Semrush Content Toolkit suits SEO beginners who want one guided workflow for blog content. Neither tracks AI answers. DeepSmith does, and it adds Content Map competitor gaps, internal linking and Autowrite for scheduled, publish-ready articles.
If your team mostly writes marketing copy and is just getting started with SEO blog content, Anyword vs Semrush Content Toolkit comes down to what you want help with first. Anyword helps you write and score short copy for channels. The Semrush Content Toolkit helps you find a topic, brief it and publish a post to WordPress. Both are self-serve, both offer a 7-day trial, and both produce drafts that a person should read before they go live. DeepSmith sits next to them as a third option for teams that also want to know how they show up in AI answers.
Anyword vs Semrush Content Toolkit: the short answer
- Choose DeepSmith if you want AI answer tracking and publish-ready articles in one platform, starting at $99 a month ($80 billed annually) with 20 articles and 50 tracked prompts.
- Choose Anyword if most of your writing is ads, emails and social posts and you want predicted performance scores, from $49 a month ($39 billed annually).
- Choose the Semrush Content Toolkit if you are new to SEO and want a guided path from topic to WordPress post, at $60 a month billed annually.
| Criterion | DeepSmith | Anyword | Semrush Content Toolkit |
|---|---|---|---|
| Entry price (monthly) | $99/mo | $49/mo | Not listed |
| Entry price (annual, per month) | $80/mo | $39/mo | $60/mo |
| Volume at entry tier | 20 articles/mo | Unlimited words, 50 predictions/mo | 10,000 articles/mo, 5 SEO boosts/mo |
| Free trial | 7 days | 7 days, 2,500 words | 7 days |
| Keyword research with volume and difficulty | - | Not listed | Yes |
| Content briefs or outlines | Partial | Partial | Yes |
| Short-form marketing copy | Partial | Yes | Yes |
| Internal linking | Yes | Not listed | Not listed |
| Publishes directly to a CMS | Yes | Partial, Drupal and Sitecore (Beta) | Yes, WordPress |
| Writes and publishes on a schedule | Yes | Not listed | Not listed |
| Repurposes an article into other channels | Yes | Partial | Yes |
| Tracks brand mentions in AI answers | Yes | Not listed | No |
| Review rating | 4.8/5 on G2 | 4.8/5 on G2 | 7.2/10 on Info-Tech SoftwareReviews |
Pricing and features as of September 2026, from each vendor's site and public reviews.
Anyword
Anyword is an AI marketing-copy platform from Keywee Inc., based in New York. It writes ads, social posts, emails, website copy and blog posts, and it scores variations with a Predictive Performance Score before you publish. The company says the score picks the better of two variations 82% of the time, which is a vendor claim that has not been independently verified.
It is built for marketing, demand gen and social teams that produce a lot of short copy. The Data-Driven Editor, more than 100 templates, Blog Wizard, Brand Voice and a Chrome extension are on every plan, along with unlimited generated words. Starter is $49 a month ($39 billed annually) and Data-Driven is $99 ($79). Predictions are capped even though words are not, at 50 a month on Starter and 100 on Data-Driven with monthly billing.
The standout is the scoring plus the brand and audience controls. The real limit for an SEO beginner is research. Blog Wizard gives an SEO score based on keywords, readability and originality, but no keyword volume, difficulty or analysis of top-ranking pages is described. Connected-data features and copy analytics sit on quoted Business and Enterprise plans, and the API is Enterprise only.
On G2 it holds 4.8 out of 5 from 1,228 reviews, checked in September 2026. Reviewers like how easy it is to start and how fast variations arrive, and they report that long-form output needs editing.
Semrush Content Toolkit
The Semrush Content Toolkit is the product formerly sold as ContentShake AI, and the old name now redirects to it. Semrush has sold it as its own toolkit since May 2025. It is built for individual marketers, small content teams and SEO beginners who want a guided workflow from topic to published post.
The workflow has Topic Finder, SEO Brief Generator, AI Article Generator, Content Optimizer, brand voices and repurposing. Topics and briefs carry Semrush keyword volume, difficulty and intent. The article generator can also scan live search results, though the Base plan includes only five of these SEO boosts a month and ten more cost $30. Publishing goes to WordPress (up to 100 sites), Mailchimp and Semrush Social Poster.
The standout is the connected workflow grounded in Semrush data. The real limits are the five boosts, a brand voice built from a writing sample instead of a knowledge base, and no documented internal linking tool or bulk generation. Semrush itself advises human review before publishing. The only product-specific crowd rating found is 7.2/10 from 7 reviews on Info-Tech SoftwareReviews, and the G2 and Capterra scores cover the whole Semrush suite, so they say little about this tool.
DeepSmith: the alternative that tracks AI answers and writes the articles
Anyword and the Semrush Content Toolkit both start at the writing step. Anyword's record does not describe any tracking of AI answers, and the Semrush Content Toolkit does not include it, since Semrush sells that as a separate AI Visibility Toolkit. For a marketing lead who is being asked where the brand shows up in ChatGPT and Perplexity, that leaves a gap. Both tools can give you a decent draft, but neither shows what AI engines say about you or which of your pages they cite.
DeepSmith puts the measurement and the production in one platform. The AEO module checks the questions you define on a schedule and reports mention rate, citation rate and share of voice, with a competitor leaderboard and the sources AI cites most. Content Map crawls your site and your competitors' sites onto one topic taxonomy, so coverage gaps and untapped topics are measured instead of guessed. Opportunity Agents turn that data into ideas, and each idea carries the data point that justifies it.
Production is where the loop closes. The Writer turns a planned idea into a researched, internally and externally linked article with a cover image and publish-ready metadata, grounded in Deep IQ, which stores your brand voice, personas and product facts once. Autowrite writes the article on its scheduled date with no one in the app, and Produced Content publishes to WordPress, Webflow, Strapi, Sanity or Contentful.
Plans run $99 a month for Pro (20 articles, 50 tracked prompts, ChatGPT), $199 for Grow (40 articles, 100 prompts, adds Perplexity) and $399 for Scale (90 articles, 200 prompts, adds Gemini). Billed annually that is $80, $160 and $299. There is a 7-day free trial and no long-term contract, and DeepSmith is rated 4.8/5 on G2.
Research and briefs
The Semrush Content Toolkit is the better fit for a beginner on this axis. Topic Finder groups keywords into topics with total search volume, average keyword difficulty and intent, and the SEO Brief Generator analyzes top-ranking pages for your keyword and returns a title, outline, meta description, secondary keywords and word count. Anyword's Blog Wizard writes an outline from a topic or brief, and its SEO score looks at keywords, readability and originality, but its record describes no keyword volume, difficulty or top-ranking page analysis. If you do not yet know which posts to write, that part is left to you.
What DeepSmith does: Content Map shows the topics your competitors publish on that you have not covered, split by buyer stage. Opportunity Agents return ideas with the supporting data point attached, so the backlog is something you can explain to leadership.
Writing and channel copy
Anyword is stronger on short-form copy and the Semrush Content Toolkit is stronger on SEO articles. Anyword has more than 100 templates for ads, social posts, emails and landing pages, and it gives headlines and intros a predicted score. The Semrush Content Toolkit proposes keywords, an outline, tone and length before it writes, then its Content Optimizer scores the draft on SEO items and AI search items, with a one-click rewrite. It supports email and social formats, though no ad or product copy templates are documented. Both need editing, and reviewers of each say so.
On brand voice, Semrush builds up to 50 voices from an uploaded writing sample, while Anyword offers one voice on Starter and Data-Driven and five on Business, plus a messaging bank and audience profiles on every plan.
What DeepSmith does: Deep IQ holds your company, product, persona, voice and content type records as structured data, and every Writer run is grounded in them. That means a new article starts from the same brand facts as the last one, with no re-briefing.
Pricing and value
Anyword costs less to start, and the Semrush Content Toolkit is easier to read. Anyword's Starter is $49 a month ($39 billed annually) and Data-Driven is $99 ($79), with 3 seats included and extra seats at $59 a month. Business and Enterprise are quoted. Semrush lists one Base plan at $60 a month billed annually. The month-to-month price was not published on the page captured in September 2026, and the first payment is taken automatically when the 7-day trial ends unless you cancel.
Read the allowances carefully. Anyword's unlimited words do not extend to predictions. For Semrush, the pricing page says 10,000 articles a month while a help article says unlimited standard articles, and only five of them are SEO-boosted. Extra users are $20 a month each.
What DeepSmith does: The $99 Pro plan includes 20 articles and 50 tracked prompts, so measurement and production share one price, and there are no long-term contracts.
Publishing and repurposing
The Semrush Content Toolkit is ahead here. Its WordPress plugin publishes a post or sends it as a draft, and repurposing turns an article or URL into posts for LinkedIn, Facebook, Instagram, X and Pinterest, plus email newsletters and Google Business Profile updates. Anyword lists content export to Drupal and Sitecore, both in Beta and on Business or Enterprise, and no WordPress integration is listed. Its Chrome extension works in Google Docs, Notion, Canva and LinkedIn, which suits copy that never becomes a blog post.
What DeepSmith does: Every finished article arrives with social posts already written, and the Apps Library adapts it for LinkedIn, X, Medium, Substack, newsletter email, Reddit and other channels. Publishing goes straight to WordPress, Webflow, Strapi, Sanity or Contentful, or to your own webhooks.
Reviews and trust
Anyword has the stronger evidence base. It holds 4.8 out of 5 on G2 from 1,228 reviews and 4.8 out of 5 on Capterra from 391, checked in September 2026. The Semrush Content Toolkit has one product-specific listing, 7.2/10 from 7 reviews, which is too small a sample to say much about recurring sentiment. The suite-level scores on G2 (4.4/5 from 4,046 reviews) and Capterra are about Semrush as a whole.
On security, Anyword states SOC 2, ISO 27001, GDPR and HIPAA compliance and puts SSO and a privately hosted model on Enterprise, though it has not published the reports. Semrush documents PCI DSS Level 1, GDPR adherence and SAML SSO on request at the company level, and no SOC 2 report or product-specific assurance for the Content Toolkit is published.
What DeepSmith does: DeepSmith is SOC 2, GDPR and ISO certified and rated 4.8/5 on G2, and its API and MCP server give you read-only access to your visibility and content data in your own tools.
From insight to action
Neither tool tracks AI answers, so on tracking this is a tie. The Semrush Content Toolkit has a slight edge on preparing for AI search, because its Content Optimizer checks criteria such as authorship, question and answer formatting and structural summaries. The effect on citations is a Semrush claim, not a measured result. Anyword's record does not describe optimizing for AI answers. Checking a draft against a list is still different from seeing which answers cite you.
What DeepSmith does: It tracks the answers, shows which of your pages AI cites and which competitor pages win the citations you want, and routes the gap into New Ideas, Planned Content and Autowrite. Internal linking is part of the writing pipeline and draws on Content Map, so the step many teams skip happens in every article.
Which should you choose
- DeepSmith: You want to see where your brand appears in AI answers and produce publish-ready articles from that data, on a plan with a published price, a 7-day trial and no long-term contract.
- Anyword: Your team writes mostly ads, emails and social posts and wants predicted scores and brand controls on that copy. In a Semrush Content Toolkit vs Anyword choice, it fits the marketer whose blog is a side project.
- Semrush Content Toolkit: You are new to SEO and want one guided workflow from topic to WordPress post, with Semrush keyword data behind each brief, and you are comfortable reviewing every draft.
Start a free DeepSmith trial to see your AI visibility and your first on-brand drafts before you pay.
