Best Tools to Track Competitor Share of Voice in Perplexity

You typed your category into Perplexity, and there it was. A competitor, cited and linked, answering the exact question your buyers ask. Your brand? Nowhere in the answer.

If that stung, take a breath. It is a normal moment, and it is a fixable one. The first step is not more content. It is a clear read on where you stand, and a Perplexity share of voice tool gives you exactly that: a repeatable measure of how often Perplexity mentions and cites you versus the competitors fighting for the same answers.

Here is the good news. You do not need to guess anymore. Four tools now track Perplexity specifically and show you the brand vs competitor Perplexity picture, prompt by prompt. This guide compares them so you can pick one and start closing the gap this week.

We put DeepSmith first because it pairs that measurement with the one thing the others leave to you: producing the content that actually moves your share of voice. We will be honest about where each competitor is the better call, too.

How we picked these four tools

A "best of" list is only worth reading if you know how it was built. So here are the five things every tool below had to do. All five matter, because benchmarking your brand inside Perplexity is different from watching it across every engine at once.

1. Perplexity is a natively tracked engine, not an afterthought. ChatGPT-only trackers were cut.
2. Per-competitor benchmarking exists, with a share of voice or equivalent visibility metric computed for Perplexity, not just blended across all engines.
3. Per-prompt mention and citation history is available, so you can audit why a rival wins a specific query.
4. The prompt allowance is enough to watch a real category, not a toy set. Our floor was roughly 50 prompts.
5. Reporting runs daily or near-daily, because Perplexity answers shift between checks.

We used a few tiebreakers on top: does the tool help you act on findings, can you export the data, and does it show competitor scorecards per engine. Those are the details that separate a dashboard you glance at from a system you run.

Why insist on Perplexity-specific data instead of a blended average? Because engines do not behave alike. Perplexity is link-rich, citing external sources in far more of its answers than ChatGPT does, so a brand can hold a strong share in one engine and a weak one in the other. A blended number hides that split. The kind of competitor tracking Perplexity rewards is granular: you want to see the brand vs competitor Perplexity gap on the exact prompts where it opens up, not an all-engine average that quietly averages your problem away.

The four tools at a glance

Two things jump out. Every tool here genuinely tracks Perplexity and gives you a per-competitor view, so you are choosing between good options, not settling. And the price of admission for Perplexity varies wildly, from $29 a month at the low end to $399 at the high end. Where a tool gates Perplexity is the single biggest difference in this whole comparison.

1. DeepSmith

Best for: teams that want Perplexity share of voice and competitor citations on one tier, then want to close the gap by publishing, all from the same data.

DeepSmith is an AI search analytics and content production platform in one. It tracks how AI engines answer questions about your brand, finds the gaps where you are invisible or losing, and produces the on-brand content to close those gaps from that same dataset. The site tagline says it plainly: "One platform for AI search analytics and content production." The stance on output is just as plain, a production engine, not a writing assistant, so what comes out is publish-ready rather than a first draft you have to rescue.

Why does it lead this list? Because measuring your Perplexity share of voice is only half the job. The other half is doing something about it, and DeepSmith is the only tool here that carries you from "we are losing on this prompt" to a finished article without switching tools.

What it does inside Perplexity

Perplexity is tracked on the Grow, Scale, and Enterprise tiers. Once it is on, the AI Visibility module gives you Perplexity-specific numbers, not a blended average. You see a per-platform Mention Rate (the product demo shows Perplexity at 23.1%), a per-platform Citation Rate, and a Perplexity-scoped Share of Voice view.

The Competitors module is where the brand vs competitor Perplexity story gets concrete. It tracks named rivals side by side with per-competitor Mention, Citation, and Share of Voice scores. You see who is winning Perplexity mentions before you do, on which prompts, and how your share against them is trending. The Pages view then shows which of your own pages Perplexity actually cites, each page's slice of your total Perplexity citations, and the prompts driving them. That is the level of detail a real perplexity competitive analysis needs.

Key features

• AI Visibility: Overview, Prompts, Pages, Competitors, and Settings, reporting Mention Rate, Citation Rate, Share of Voice, and Visibility Trend.
• Discover Prompts generates a starter prompt set from your product, persona, and buyer-stage context, so you are not staring at a blank tracker on day one.
• Content Intelligence: competitor content tracking, Remix (turn a rival's working page into ready-to-use idea titles), My Topics, and Discover Topics.
• Content Studio: the Idea Bank, Planned Content, the Writer, Autowrite, and Produced Content. The Writer turns one planned idea into a finished, brand-grounded article with research, links, a cover image, and metadata. Autowrite writes on a schedule, and Produced Content is where a human reviews and publishes to WordPress, Strapi, Webflow, or a webhook.
• Repurpose and the Apps Library turn one article into channel-native versions for LinkedIn, X, newsletters, and more.
• Deep IQ stores your brand context once, so every draft sounds like you and talks about your real products.

Pricing is straightforward. Perplexity coverage begins on Grow at $199 a month, or $160 a month billed annually, which includes 100 tracked prompts, 40 articles, and seven seats across ChatGPT and Perplexity. Scale steps up to $399 a month for 200 prompts and adds Gemini, and Enterprise covers all five named engines: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. Every plan comes with a 7-day free trial, and there are no long-term contracts or cancellation fees.

Teams feel the difference when tracking and production live together. As Aparna K, GTM Lead at Skooc, put it, her team "went from four articles a month to fifteen with the same two people." Aditya G, Marketing Director at Bindbee, said they are "able to track prompts for which we rank in AI answers, generating meetings."

One honest limitation

Perplexity is not on the entry Pro plan. It starts at Grow, so a team that wants only Perplexity tracking with no production has to step up from the cheapest tier to get it. If measurement is genuinely all you need and budget is tight, that matters, and we will point you to a lighter option below.

2. Profound

Best for: large enterprises and agencies running orchestrated AEO campaigns with analyst resources and the budget for a $399 minimum.

Profound positions itself as enterprise-grade AI visibility: structured daily prompts across engines, with citations, sentiment, ranking, and share of voice analysis. It is built around a few product groups, Monitor, Create, and Operate, plus its own AEO Report and a university for teams learning the space. If you are staffing an AEO function and want depth, this is the heavyweight in the set.

On share of voice, Profound is explicit. Its Share of Voice score "compares your brand mentions to competitors' mentions across all responses tracked." A Platforms dropdown lets you break the view down to Perplexity alone, and competitor benchmarking goes further with Average Position (does your brand appear before rivals), Citation Rank lists, and leaderboards split by topic. For a data-driven team, that is a lot of signal.

Key features

• Answer Engine Insights for core visibility, Share of Voice, Average Position, and citation rank.
• Prompt Volumes, which surfaces what users are actually prompting engines, handy for finding new prompts to track.
• Agents and Profound Sheets for automation.
• The AEO Report, a customer-facing audit of AI visibility, source citations, brand sentiment, and content.

A note on tiers, because it shapes the decision. Profound's Starter runs $99 a month but is ChatGPT-only, so it does not include Perplexity at all. Perplexity unlocks on the Growth tier at $399 a month billed yearly, which covers 100 prompts, three seats, and three engines (ChatGPT, Perplexity, and Google AI Overviews). The API, SSO, and persona-based tracking sit on Enterprise.

One honest limitation

The cheapest Profound plan that includes Perplexity is roughly four times the price of DeepSmith's Perplexity tier. A small team can end up paying for enterprise capacity it cannot use, and features like persona-based tracking are reserved for the top plan. If you are a startup or a lean marketing team, that is a real weight to carry. If you are an enterprise with a security checklist and analysts to feed, it can be worth every dollar. If you are weighing it specifically, our Profound review covers the tool in full. For a side-by-side, the DeepSmith vs Profound breakdown goes deeper.

3. Peec AI

Best for: mid-market B2B SaaS teams that want prompt-level competitor tracking Perplexity users can trust, with unlimited seats.

Peec AI is AI search analytics built for marketing teams and SEO agencies. It leads with prompt-level visibility across ChatGPT, Perplexity, and Gemini, plus optimization suggestions on every plan, and it carries a 4.9 out of 5 rating on G2. If your main job is watching a category closely and moving fast, it is a strong, focused fit.

Perplexity sits in the core engine set on both the Starter and Pro plans, so you can start tracking Perplexity share of voice for around $100 a month. The "Add Brands" feature lets you line your brand up against the players that matter in your market, which is the competitor benchmarking you came for. Prompts are tracked daily, and Peec's scraping infrastructure runs across many countries to produce local Perplexity data rather than geo-injected lookups.

Key features

• Brand performance analysis across ChatGPT, Perplexity, and Gemini.
• Add Brands for per-competitor benchmarking.
• An Actions module with optimization opportunities on the basic plans.
• Data export on every plan, plus MCP access and a public API on the top tier.

Pricing is shown in euros and lands at roughly $100 a month for Starter (50 daily prompts) and around $230 a month for Pro (150 daily prompts), both with unlimited seats. That seat policy is a genuine gift for a distributed team, since you are not taxed for inviting stakeholders to look.

One honest limitation

Peec is candid on its own comparison pages that it is "actively pursuing SOC 2 certification" but does not offer it yet. For a procurement-led enterprise buyer, that gap can stall a deal. It is a smaller concern for a growth-stage team moving quickly, but if security review is your bottleneck, weigh it early.

4. Otterly

Best for: budget-conscious teams, agencies, and early-stage startups that want Perplexity visibility and little else.

Otterly markets itself as a top-rated AI search monitoring platform, with a 4.8 out of 5 marketing tool rating and a Gartner Cool Vendor designation in AI in Marketing. It keeps things lightweight across three surfaces: Prompt Research, AI Search Analytics, and AI Search Optimization. If you want to dip a toe in without a big commitment, it is the easiest on-ramp here.

Its share of voice metric is refreshingly clear. Otterly defines Share of AI Voice as "the percentage of citations you own versus competitors," and its Brand Reports show "Me plus Top 5 competitors" with Brand Mentions and Average Brand Position side by side, along with coverage rate and platform-by-platform visibility. Perplexity is one of the four core engines on every plan, including the entry tier.

Key features

• Share of AI Voice, the per-competitor citation share.
• Brand Reports covering you and up to five competitors.
• Prompt Research to surface the questions people ask in your category.
• AI Search Optimization with on-page recommendations, plus a public API.

The price is the headline. Otterly includes Perplexity on its Lite plan at $29 a month, or $25 billed annually, which is the cheapest Perplexity-tracking tier in this entire comparison. Standard moves to $189 a month for 100 prompts, and Premium reaches higher for larger prompt sets.

One honest limitation

Two things to know. Lite gives you only 15 search prompts, which is thin for a serious category read and likely means an upgrade if you are watching more than a handful of questions. And Otterly notes that its numbers can differ from a manual Perplexity search, because Perplexity personalizes with location and history while Otterly monitors neutrally. That is a feature, not a flaw, but it explains why your hand-keyed search and the dashboard will not always match.

How to choose the right tool for you

Still deciding? Let's make it simple. Match your situation to one line below.

• Pick DeepSmith if you want Perplexity visibility and competitor citations on the same tier, and you want a production engine that turns each gap into a publish-ready article from the same data. This is the strongest fit when closing the gap matters as much as measuring it.
• Pick Profound if you are an enterprise with analyst resources, a security checklist (SOC 2, SSO), and budget for the $399 Growth tier or custom Enterprise. Its automation and reporting depth are the richest in the set for orchestrating campaigns across many brands and regions.
• Pick Peec AI if you want Perplexity tracking for around $100 a month, unlimited seats for a distributed team, and country-level data, and you do not need SOC 2 yet. It is a clean fit for mid-market SaaS where a prompt-level perplexity competitive analysis is the main event.
• Pick Otterly if share of voice in Perplexity is the only thing you need, you are budget-constrained, or you run many small client workspaces. Just remember that 15 prompts on Lite is a starter set, not a category map.

And here is the fair part. If your buyer is enterprise and security-led, a SOC 2 vendor like Profound beats the lighter tools. If you only want a read-only dashboard and have no need to produce content at all, Otterly Lite or Peec Starter is more efficient than a full platform. Choosing the tool that fits your actual job is the win, not choosing the biggest one.

If you want to widen the field before you commit, our roundups of the best AI visibility tools and the best AI citation tracking tools cover neighboring options, and there is a dedicated guide to the best AEO tools for agencies if you manage multiple clients.

Ready to see your Perplexity share of voice?

You do not have to keep guessing where you stand. Start a 7-day DeepSmith free trial to see your Perplexity share of voice against named competitors, find the prompts where they are winning, and ship your first round of closing content from the same data. Take it one prompt at a time. Momentum matters more than a perfect launch, and you are closer than you think.